The Volunteer Club

We built a store that doesn’t look like anybody else’s. 🍊✨

When we set out to open our doors at 6601 Kingston Pike, we made a promise: never build just another traditional apparel shop. There are plenty of those already. We wanted a space full of things you can’t find anywhere else—limited-release drops, Vol Club staples, one-off pieces, and decor that takes Tennessee history seriously.

Here’s what’s waiting for you inside:
🍊 Exclusive, limited-run apparel drops & one-off finds
🥤 A fridge stocked with complimentary orange soda
🏈 Unique Tennessee goods for your house, not just your closet
🤝 A space built by fans, for fans

We know it won't be perfect on day one, so we want to hear from you: What do you want to see on our shelves? What would make you drive across town instead of ordering online? Drop your thoughts in the comments—we’re listening!

📍 Location: 6601 Kingston Pike
🗓️ Grand Opening: Friday, September 4th, 6-8PM
📖 Read the full story behind the store: https://thevolunteerclub.com/blogs/news/the-doors-are-about-to-open

Certified fresh. 🍊 Keep an eye on your mailbox, members—Mike Matthews just signed your gear.

Gameday just got a massive upgrade. 🎟️

We are elevating the pregame experience on Rocky Top. Here is what is waiting for you inside the gates at our all-new Lindsey Nelson Stadium location this season:

🍖 New Menu Every Week: Matchup-inspired spreads from Smoked Pickle BBQ & Gus’s Fried Chicken
🍹 Premium Bar: Full liquor selection & cold drinks
🤝 VFL & Athlete Access: Hang out with current players and Tennessee legends
🚽 Private Bathrooms: Air-conditioned, clean, and zero public lines

No gear to pack, no prep work, no cleanup. Just show up, grab a drink, and enjoy gameday.

Single game tailgate tickets are selling fast—secure yours before they are gone. 🏁

Behind the scenes at the club. ✍️

Swipe through to check out our recent signing sessions with Tennessee coaches, players, and legends.

This level of access is exactly what we are built for. When you join the club, you support the athletes while unlocking exclusive member perks, premium apparel drops, and unmatched gameday experiences.

The season is right around the corner. Upgrade your fandom and join the club today. 🏁

Beat the gameday rush. 🏟️

Swipe to see the latest additions to our apparel collection. From hats to premium performance polos, we are dropping the gear you need to lock down your look well before kickoff rolls around.

Every piece is built for maximum comfort, clean style, and long Saturdays on Rocky Top.