Boyd Cycling

Boyd Cycling Boyd Cycling – The Handcrafted Revolution. Carbon and Alloy Wheels assembled by hand in our South Carolina facility.

Okay, one more day. You talked us into it.The Labor Day Sale is officially extended through tonight. 15% off every wheel...
09/08/2026

Okay, one more day. You talked us into it.

The Labor Day Sale is officially extended through tonight. 15% off every wheel we build, automatically. No code needed.

Hand-built in Greenville, SC. Backed for life. Gone at midnight, for real this time.

Shop now. boydcycling.com

Labor Day Sale ends at Midnight, tonight. Lock it in.
09/07/2026

Labor Day Sale ends at Midnight, tonight. Lock it in.

Labor Day is Monday. So is the last day this discount works without you lifting a finger. 15% off every wheel we build, ...
09/06/2026

Labor Day is Monday. So is the last day this discount works without you lifting a finger. 15% off every wheel we build, already applied. Hand-built, backed for life, no code needed.

You earned this one. Don't clock out on it.
👉 boydcycling.com

Discounts are easy. Standing behind a wheel for life is not. Every Boyd wheel comes with a lifetime carbon warranty and ...
09/05/2026

Discounts are easy. Standing behind a wheel for life is not. Every Boyd wheel comes with a lifetime carbon warranty and a crash rebuild program, sale or not. This week, it also comes with 15% off.

No code required. Discount reflected in cart. boydcycling.com

Road, gravel, race day, or just showing off at the group ride. Every wheel we build is 15% off, automatically, through L...
09/04/2026

Road, gravel, race day, or just showing off at the group ride. Every wheel we build is 15% off, automatically, through Labor Day.

You did the work all year. Might as well put it under you.

36mm SL. 55mm SL. Pinnacle Race. Jocassee. Rim Brake. MTB. Pick your wheels, or multiple. We all need gravel and road wheels, right?

➡️ boydcycling.com

Labor Day Sale: officially open for business. You put in the hours. You put in the miles. Consider this the payoff.15%* ...
09/03/2026

Labor Day Sale: officially open for business. You put in the hours. You put in the miles. Consider this the payoff.

15%* off every wheel we build. No code. No gymnastics. Just add to cart and watch the number drop.

Hand-built in Greenville, SC. Backed for life. On sale through Labor Day.

Shop now. boydcycling.com

*15% off wheels, automatically applied at checkout on orders of $600 or more, through Labor Day (Monday, September 7).

New collab alert: Fat Chance x Boyd Cycling.At MADE (.bike), Fat Chance () debuted this Chris Cross cyclocross bike, and...
08/29/2026

New collab alert: Fat Chance x Boyd Cycling.

At MADE (.bike), Fat Chance () debuted this Chris Cross cyclocross bike, and we supported the build with a set of our rim brake carbon clinchers:

✅ 44mm x 19mm profile
✅ laser-etched brake track
✅ hand-built by us in Landrum, SC

Chris Chance built Fat City Cycles into one of the most coveted names in 90s mountain biking. He revived it, ran it solo for a while, and just handed the reins to Abra-Cadabra Fabrication (Sanitas Cycles, Waterford, Gunnar).

✅ Classic 90s paint TIG-welded steel
✅ Lugged fork
✅ Paul Components cantilevers

Straight out of the 90s, until you look closer:

✅ SRAM wireless drivetrain
✅ Blips shifters hidden under the tape
✅ Cane Creek titanium crank

Some like it huck. Meet the Bracken Trail: built for the riders who've never once used the word "trail" the way it's mea...
08/26/2026

Some like it huck. Meet the Bracken Trail: built for the riders who've never once used the word "trail" the way it's meant to be used.

Under the hood: our extra-stout Sixtus gravity hub (0.5° of near-instant engagement, low drag) paired with a heat-treated 6061 extrusion and a reverse hook at the leading edge, built to shrug off the landings you didn't quite stick. Reinforced-elbow spokes add 30% more tensile strength, so it stays flickable without folding when things get rowdy.

2060g per pair. 6-bolt rotor interface. Interchangeable end caps for 15/20mm front thru axles, so it fits most bikes.

Bracken Trail is available now, $800 / £700* / €820* per pair. 🔗 in bio to grab a set.

Somewhere out there is a set of wheels that's going to change how you ride. Your mission, should you choose to accept it...
08/15/2026

Somewhere out there is a set of wheels that's going to change how you ride. Your mission, should you choose to accept it: find it.

BOYD Cycling Experience Centers are scattered across the country, each one marked by a pink pin on our dealer locator. Follow the trail, walk in, and take your dream wheels for a spin before you commit.

No guessing. No buyer's remorse. Just you, an open road, and the right set of wheels waiting to be found.

Ready to start the hunt?
The pink pin marks the spot. 🔗 in bio.

The BC'26 kit store closes in one week.Every piece is custom-made to order. When the store closes on August 3, productio...
07/30/2026

The BC'26 kit store closes in one week.

Every piece is custom-made to order. When the store closes on August 3, production starts, and this design is gone for good.

Jerseys from $99.40. Bibs, long sleeves, and gloves too. Kits deliver around mid-September. Just in time for the best riding of the year.

Grab your kit.

* Render shown; final kit may vary slightly.

Address

19810 Asheville Highway
Landrum, SC
29356

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 4:30pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+18645012693

Website

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