Border Town Bicycles, Inc.

Light up every ride with the Outbound Lighting Detour 🔦

Designed for road and gravel riders who don’t stop when the sun goes down. Powerful beam, clean cutoff, and all-night reliability, so you can see clearly without blinding oncoming traffic.

Grab yours at the shop and ride with confidence 🚴‍♂️

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Keep your drivetrain running smooth with Muc-Off Dark Energy Chain Wax ⚡️

Ultra-efficient, super clean, and built for serious performance. Less friction, longer-lasting, and no messy buildup.

Available now at the shop 🔧
Upgrade your chain game.

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Upgrade your ride with the One XC Clip Pedals

Lightweight, durable, and built for performance, these pedals give you the control and efficiency you need on every trail or ride.
Easy entry, secure clip-in, and smooth release.
Stop by the shop and check them out 👊
Ride better. Ride clipped in.

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We’ve got Hutchison Blackbird All-Season Tires officially IN STOCK at our shop! Whether you’re dealing with hot pavement, rainy days, or the occasional cold snap, these tires are built to keep you rolling safely and smoothly all year long.
✅ Reliable traction in all weather
✅ Long-lasting performance
✅ Smooth, quiet ride

📍 Stop by the shop or message us to get yours installed!

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JUST IN — New Rival Wheels Control SL!
Upgrade your ride with the brand-new Rival Wheels Control SL — precision engineered for riders who demand the best in performance and control.
✨ Why You’ll Love Them:
• Ultra-lightweight construction for faster acceleration
• Sleek, aerodynamic design
• Enhanced traction and stability on every surface
• Perfect for road, gravel, and endurance rides
Whether you’re chasing KOMs, tackling technical descents, or cruising all day — these wheels deliver confidence and speed with every pedal stroke.
📦 Now Available In-Store & Online!
Swing by the shop to see them up close, or DM us to order your set today!

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Now available in-store 🔥
The Specialized S-Works Power Evo Mirror Saddle has officially landed.
Engineered with cutting-edge Mirror 3D-printed technology for next-level pressure relief, insane comfort, and race-day performance. Lightweight. Responsive. Built to win.
If you’ve been waiting to upgrade your ride, this is it. 🚴‍♂️💨
Stop by the shop and check it out before they’re gone.

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🚨 NEW IN STORE 🚨
Garmin Varia 820 – Ride smarter. Ride safer.
Take your cycling safety to the next level with the latest Garmin Varia 820, now available in our shop!
🔴 Rearview radar alerts you to vehicles approaching from behind
📡 Pairs seamlessly with compatible Garmin devices
💡 Bright rear light with multiple modes for day & night visibility
📶 Reliable connectivity so you stay aware without turning your head
🔋 Long battery life to keep up with your longest rides
Whether you’re training solo, commuting, or heading out on weekend group rides, the Varia 820 gives you that extra set of “eyes” on the road.

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New first endurance products are here at the shop!
This drink mix has carbs and electrolytes combined in the same bag.
There are also some higher carb options to try!

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Custom Rockhopper Comp.
What a difference when you add custom touches.

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Ride bold. Ride visible.
Our bright jerseys help keep you seen either on the road or the trail.

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New Garmin MTB.
The bike computer made for mountain bikers

https://m.youtube.com/watch?v=JznuDharjAE