Samson Equipment INC.

Samson Equipment INC. Elite manufacturer of custom, heavy duty weight training equipment. Samson builds from the ground up.

Elite Manufacturer of Custom, Heavy Duty Weight Training Equipment.

09/11/2026

“You can’t cheat experience, experience is education.”

Jacob Banegas joins the Samson Strength Coach Collective to discuss the adversity, education, and real-world experience that shaped his career in sports performance.

From navigating setbacks to building Built Sports Performance from the ground up, Jacob explains why growth comes from continuing to learn, adapt, and gain experience.

Watch or listen on Spotify, Apple Podcasts, and YouTube. 
Link in bio, go listen.




Throwback Thursday: CU Buffaloes weight room, 2022.By the time we shot this, the Buffs had already trained on Samson for...
09/10/2026

Throwback Thursday: CU Buffaloes weight room, 2022.

By the time we shot this, the Buffs had already trained on Samson for almost a decade, and it still looked brand new.

Two styles of Functional Training Racks. Custom Colorado Buffaloes plates and rack graphics on every station.

‘They always made me feel like I was the top priority.’ - Steve Englehart, Dir. of Sport Performance

ColoradoBuffaloes StrengthAndConditioning

09/05/2026

Intent. Accountability. Purpose.

Kevin Deitz, Assistant Sports Performance Coach at the University of Cincinnati, joins the Samson Strength Coach Collective to discuss the principles that have shaped his career.


From load management and sports science to professionalism, networking, and work-life balance, Kevin shares lessons for coaches looking to grow both professionally and personally.


Listen to the full episode of the Samson Strength Coach Collective.




 Coaching

Westwood High School in Mesa, AZ is locked in.12 Power Rack Systems, 24 Graphic Shields in school colors and enough stat...
09/04/2026

Westwood High School in Mesa, AZ is locked in.

12 Power Rack Systems, 24 Graphic Shields in school colors and enough stations to keep every athlete moving. Built to grow with the program.

‘This facility brings a lot of pride. It’s something our students, coaches, and community can truly be proud of.’ - Brandon Large, Head Football Coach

HighSchoolStrength ArizonaFootball

08/28/2026

Here’s something most coaches don’t hear enough: your personality is part of your coaching, not a liability to manage. 

Estevan Lucero, co-owner of Transcend in Albuquerque, leaned into his own tone and humor instead of suppressing it, and the business grew right along with it. 

Transcend now trains over 300 athletes and partners with 6 local high schools. 

Watch the full conversation now on YouTube, Spotify, or Apple Podcasts.


 CoachingLife SportsPerformance

08/27/2026

See the badge, know the quality.

Every piece of Samson equipment carries it. Not just a name, a guarantee. Custom built to order, backed by a team that stands behind every weld, every finish, every rack.

Built For Strength






08/21/2026

Where does sprinting actually sit in your program? 
Blake Wright thinks it’s one of two things: dialed in exactly where it needs to be, or seriously undervalued. Curious where you land on that.

In this episode, Blake breaks down the different modalities of sprinting, deceleration, change of direction, top end speed, and makes the case that it belongs at the center of athletic development for just about any sport.


Watch or listen on Spotify, Apple Podcasts, and YouTube. Link in bio, go listen.




Built for the Eagles. Built to last.Second Baptist School’s renovated weight room runs on 8 double-sided Samson Flex-Rac...
08/20/2026

Built for the Eagles. Built to last.

Second Baptist School’s renovated weight room runs on 8 double-sided Samson Flex-Racks, each built with single leg squat attachments, landmine attachments, and integrated plate storage for a wider range of training in the same footprint. Sixteen Powerblock adjustable dumbbells let the room scale weight without the clutter of a full rack, and every plate on the floor is custom stamped in the school’s colors and logo.

“It’s been amazing to see the growth of this program, and Samson Equipment has played a key role in helping us expand the weight room even further. Their partnership has allowed us to get even more kids in here which executes our mission on an even higher level.”

• Mike Walker, Director of Athletics

Built For Strength. Built to outlast every team that trains in it.

Link in bio to start your layout.

08/14/2026

Managing multiple teams in one shared facility. No extra equipment, no extra hours, just better organization.

Adam Kohlberg, Head Strength Coach at Fairmont State University, breaks down how he keeps programming simple, builds athlete buy-in, and creates a competitive culture without overcomplicating the work.

If you’re coaching in a crowded facility with limited resources, this one’s worth your time.


Watch or listen on Spotify, Apple Podcasts, and YouTube. Link in bio, go listen.






Your weight room doesn’t start in a warehouse overseas. 
It starts here, in the Southwest.
Every rack, bench, and plate ...
08/13/2026

Your weight room doesn’t start in a warehouse overseas. 
It starts here, in the Southwest.

Every rack, bench, and plate passes through the same hands. Welders running seams on American steel. Sewers stitching upholstery built to last. Fabricators fitting every piece to spec. A finish coat sprayed on in-house so the powder coat holds up under real use.

When you buy from Samson, that money stays home. It goes back into the people building it.
We take the extra time because your athletes are counting on it, for years, not just one season.

Professional Weight Room Solutions
Built to last. Samson Equipment.





Address

2901 N Armory Road
Las Cruces, NM
88007

Opening Hours

Monday 9am - 3:30pm
Tuesday 9am - 5pm
Wednesday 7am - 5pm
Thursday 9am - 5pm
Friday 9am - 3:30pm

Telephone

+18004726766

Website

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