Revelyst

Meet one of the maker brands behind how people get outside: Primos Hunting 🦌

Built from a passion for the sport, Primos has helped shape how hunters connect with the outdoors. Turning calling, scouting, and time in the field into something more intentional.

Three things that set them apart:

1️⃣ It started with a call. ➡️ Will Primos built his first turkey call by hand, driven by a simple goal: get closer to the moment.

2️⃣ They built a voice for the field. ➡️ Improving hunters' communication, calls, and connection with game, revolutionizing the experience.

3️⃣ Rooted in the hunt. ➡️ Everything Primos' makers develop comes from venturing outdoors, not sitting behind a desk.

Fox Racing’s DNGR Signature Collection brings Haiden "Danger Boy" Deegan’s unmistakable energy into a launch designed for the next generation of motocross fans.

Haiden’s victory mindset and influence on motocross culture have built a fanbase that follows both the wins and the lifestyle tied to the DNGR name.

Across the web, social and video, the overwhelming excitement for this drop reinforces the power of athletes who push boundaries, inspire their communities, and bring fans closer to the brands they believe in.

Our maker-led brands prioritize connection through their athletes, untold stories and cultural moments that move outdoor and performance communities forward. That's how we move the needle.

From backyard dinners to late-night tailgates, outdoor cooking has evolved far beyond the campsite 🔥🏕️

Today’s consumers are looking for products that make time spent outside more convenient, more connected, and more fun.

Camp Chef stays ahead by innovating around how people actually cook and gather today, prioritizing on-the-go convenience and shared outdoor experiences across its product lineup.

We’re proud to back our maker-led brands like Camp Chef as they continue shaping how people experience the outdoors.

A defining finish to an unforgettable season.

Ken Roczen’s 2026 AMA Supercross Championship was a moment years in the making. After a season shaped by pressure, consistency and belief, Ken delivered when it mattered most.

This championship adds another powerful chapter to Fox Racing's legacy, built alongside athletes who continue to push the sport forward.

Congratulations to Ken Roczen and the entire Fox Racing team on an incredible championship run!

📺 This is Bigger than Motocross: bit.ly/3RbRql3

Meet one of the maker brands behind how people get outside: CamelBak. 💦

For decades, CamelBak has redefined hydration not just as a product, but as a performance essential across cycling, hiking, running and everyday movement.

Three things that set them apart:

1️⃣ It started with a hack. ➡️
A cyclist with an IV bag and a tube changed hydration forever.

2️⃣ They built the category. ➡️
Turning hands-free hydration into the standard for outdoor adventure.

3️⃣ They’ve never stopped evolving. ➡️
From creating that first prototype in 1989, to now offering an expansive range of hydration solutions across multiple categories.

Outdoor entertainment is having a moment, and we’re experiencing it firsthand at Licensing Expo.

Revelyst is on the floor next week, continuing conversations around the licensing expansion of outdoor culture into more everyday, year-round moments.

From the trail to the backyard, the opportunities extend far beyond traditional categories, and we’re excited to keep exploring what that looks like with our industry partners.

If you’re at the show, come find us at Booth G124 with Evolution USA | Las Vegas, May 20-22, 2025

Introducing the next evolution of performance with the all-new Fox Racing Flexair MTB collection, engineered in close collaboration with the sport’s fastest athletes. ⚡🏁

Built with advanced materials like Polartec® Power Dry™ and informed by the race-proven SpeedSuit RS system, Flexair sets a new standard in lightweight, precision-fit performance apparel.

Tested and validated by champions, every detail is designed to move with the rider and perform under pressure.

From trail to race day, this is performance without compromise. Discover the collection: https://www.foxracing.com/collections/flexair/

Inspiring the next generation is what it's all about, and by extending its partnership with The Hurricane Junior Golf Tour, Revelyst Golf Technology is doing exactly that. 🏌️‍♀️🏌️‍♂️

As title sponsor, Revelyst Golf Technology will host immersive on-site activations and bring performance-driven technology to over 300 tournaments nationwide.

Beyond the course, email and social collaborations will bring HJGT’s community together, with golfers receiving exclusive access to products and development initiatives.

Here's to fueling the future of golf! 👏

Life’s a trip... take a bino. 🏞️🧐

The all-new A-Series from Bushnell reflects a change in how people explore, becoming more spontaneous, more flexible, and more in the moment. Built to bring performance optics into every adventure, not just planned ones.

This kind of thinking defines Revelyst, where our makers are constantly innovating to expand what's possible in the outdoors.

A new era of outdoor discovery starts here.

A historic win on the water for Simms Fishing Products. 🎣

Simms Pro dylan.nutt won the 2026 Bassmaster Classic on the Tennessee River, delivering one of the most impressive breakthroughs in recent tournament history.

At 22 years old, Nutt is the second angler to qualify through Bass Nation and win the championship, earning automatic entry into the 2027 Bassmaster Elite Series.

His three-day total of 66.13 lbs set a new record on the fishery and solidified his place among the sport’s rising stars.

Congrats to Dylan and the entire Simms team on this incredible victory! 👏