Barbara Carroll

The global alcohol industry is facing a major shift. Over the past four years, beer, wine, and spirits companies have lost an estimated $830 billion in market value as Millennials and Gen Z rethink drinking altogether. Health concerns, wellness trends, weight-loss drugs, cannabis alternatives, and non-alcoholic options are reshaping habits. Major brands are now cutting costs, launching alcohol-free products, and restructuring leadership as analysts warn the era of easy growth may be over.

Before Throwing Money at Obamacare, Maybe Close the Loop on THIS!?

Do you think this year will be another big snow year? #snow #blizzard #tahoe