10/02/2026
I’m NOT one for games or gatekeeping, so I’m breaking down the smoke and mirrors to level the playing field.
Here’s a conversation that I’ve had MANY times with clients, and most of them had never been shown this (🤯and the look on their face when this finally registers for them and it clicks…)
Revenue is NOT the $ you keep. (I know, I know. Stay with me.)
A “7-figure” business with a big team, a fat ad budget, and affiliate payouts can leave the owner with less in her pocket than a woman doing $250K a year with high profit margins who is also sharp at taking advantage of all of her write-offs.
Let’s say Coach A brings in $1 million and keeps 20% of it after expenses. That’s $200K profit.
Coach B brings in $250K and keeps 80% of it. That’s also $200K profit, with a fraction of the team, the ad spend, and none of the freaking headaches of running a larger business.
(Those are example numbers so you can see the math. Run your own.)
🎯So, you tell me… which one of them is “behind”?
When I say $250K a year is a REAL business, I mean it. I have clients right there— when the margins are high it is insane how good this type of business can be.
Like when you have more spaciousness because your business isn’t heavy AF and you are giving yourself the permission to also take the time off, rest & relax… trust me, $200K can feel absolutely extraordinary.
(Also a business owner who knows her legit write-offs isn’t living on $200K the way an employee does. Geez, this could be a whole OTHER masterclass lol.)
I’ve sat in the COO seat, got the Executive MBA, and built multiple 7-figure businesses; and the question in those rooms was never “How much did you sell?” (the revenue). It was always “How much did you KEEP?” (the profit).
This is the Go Getter to Gold Getter story in numbers... a Go Getter is going to focus on the high revenue number. It’s a chase that looks good to the world. A Gold Getter is someone who’s focused on her profit and how it actually feels to run her business and live her life.
Save this one for the next time you need the math.