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The Forward Female

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10/02/2026

Trying to build a personal brand without becoming a full-time content machine? Start here 👀

Take notes, because these are a few things you’ll actually want to be doing ✍️🤍

10/01/2026

October trends are HERE 👻 SAVE these for your content calendar!

This month is your excuse to get a little more creative with spooky hooks, Halloween-inspired audios + timely fall content.

This month’s list:
    1    “Ghost your ex, not _____”
    2    “I never liked math anyways”
    3    Message from “-A”
    4    “My reaction to _____”

Basically… if there’s ever a month to lean into the theme, it’s this one. 🎃

Inspo from: Nan and Company Properties | Houston Real Estate Morgan Baldwin BRIANNA FORNES Dr. Alison Yoon ✨Orthodontist ✨

09/28/2026

What’s NEW in marketing this week 👀
Here’s what caught our attention → Swipe to read + more our take on each in caption 🤍

Our Take:

reale actives was launching its new Go Calm serum just a few days later, so Alix Earle put the brand + product in front of a room full of people while giving them an actual moment to remember it by.

They gamified the brand moment instead of relying on a standard giveaway, which made the activation feel more interactive + way more memorable.

A good reminder that sometimes the best way to get people talking about a product is to give them something to DO around it.

Our Take:

This is such a good reminder that your product feature can be the creative concept.

Beats by Dre didn’t need Kendall to sit there and explain customization. They showed her moving through different versions of her day, with the headphones changing right along with her.

Way easier to understand. Way more fun to watch.
If people can SEE the benefit without you having to spell it out, you’re doing something right.

Our Take:

This is the kind of creator-to-founder move that makes sense.

Lashae Ash already knows she can drive attention + sell product for other brands. The next step is figuring out how to turn that influence into something she actually owns.

Launching with an audience that’s already asking “what is it???” is a pretty strong place to start. Built-in curiosity before the product is even announced?! We’ll take it!!

Our take:

We keep seeing platforms give creators more ways to TEST instead of expecting one version of a post to work for everyone.

Different thumbnails. Different hooks. Different edits. Different audiences. Because social media is a LOT of trial + error.

Something underperforming doesn’t always mean the idea was bad. Sometimes it just means the packaging, opening, or version wasn’t the right one.

More testing = more chances to figure out what people are actually responding to.

Our Take:

The family’s entire business ecosystem becomes the content.

One Target run showed just how many Kardashian/Jenner products are actually sitting on shelves in the same place, which makes the scale of what they’ve built feel VERY real.

09/25/2026

Safe to say Create & Cultivate gave us A LOT to think about.

We heard from some seriously incredible women across business, branding, entrepreneurship + culture, and there were a few things said that we knew we wanted to remember (AND share). 🤍

Swipe through for a few of our favorite takeaways!!

09/21/2026

What’s NEW in marketing this week 👀
Here’s what caught our attention → Swipe to read + more our take on each in caption 🤍

Is the free Instagram era over??? Not exactly.

Instagram is still free, but more of the tools that help brands grow, track performance + turn attention into action are starting to sit behind paid tiers.
Direct links. Story scheduling.

Better analytics. Link pages. Team access.

And honestly, that shift says a lot about how important social media marketing has become for businesses. IRL marketing still matters. Billboards still matter. Events still matter.

But when people are discovering you, following you, clicking + buying on social, it’s not the “extra” anymore. It’s a major part of the marketing mix.

Instagram Plus feels VERY different from Meta One.

Meta One makes sense from a business standpoint. You’re paying for tools that help you manage, grow + understand your account better.

Instagram Plus is more personal.
Some of these features give individual users more insight into how other people are interacting with them, and THAT is where the conversation gets interesting.

We want to know what you think. Would you actually pay for Instagram Plus, or are some of these features a little too invasive?

Apple did a really good job of putting its newest products into moments people were already paying attention to.

John Ternus showed off the new foldable iPhone on the red carpet, then Emmy winners were photographed with the iPhone 18 during their celebratory moments.

No hard sell. No big product explanation.

Just really smart placement in a setting where the cameras were already rolling and everyone was already watching.

Subtle, but very intentional.

Threads is making a smart play here because podcasts already give people something to TALK about.

Now they’re making it easier for that conversation to happen right where discovery is happening too.
For listeners, being able to save an episode when it catches your attention is such a simple win.

For podcasters, the new tools make it easier to keep an episode circulating beyond launch day and actually see what Threads is driving through clicks, saves + engagement.

So it’s less “drop

09/18/2026

Your business is growing… but has your marketing grown with it?

If these 3 signs sound a little TOO familiar, it might be time to bring in some support 👩‍💻 (+ we’re the team of girlies to do it 😉)

09/14/2026

What’s NEW in marketing this week 👀
Here’s what caught our attention → Swipe to read + more our take on each in caption 🌟

Our take:
TikTok’s comment section is already a huge part of the entertainment, and now it’s becoming even more of the content itself.

For brands + creators, that means way more ways to actually involve your audience beyond a basic “thoughts?” Poll the next product. Ask for photo responses. Let people vote on what you post next.

And voice comments??? THAT one is going to be interesting. A voice note feels way more personal than typing out a reply, which means creators can actually bring more personality into the comment section without making a whole separate video response. It makes the comments feel a lot more like an actual conversation.

If people are already spending time in the comments, giving them more ways to interact there is a BIG opportunity for community.

Our Take:
Ulta and NOW Sephora are putting TikTok Shop higher on the priority list. But Sephora taking certain launches TikTok-first is the part we’re really watching.

If two of the largest beauty retailers are prioritizing this kind of social shopping experience, it’s probably a pretty good sign that your brand should be paying attention too.

Beauty is already TikTok’s most-searched category, with more than 1 billion beauty searches every month. So instead of using social to get someone interested and THEN hoping they make it over to your website, Sephora is bringing the discovery, creator content, launch moment + checkout into the same place.

So the question becomes: how easy are you making it for someone to go from seeing your product to actually buying it? 👀

Our Take:
This is especially useful for founders, personal brands + anyone building a more personality-led presence.
You’re no longer limited to what YOU posted when deciding what deserves a spot on your grid.

Event photos, press, collabs, UGC, podcast appearances, brand partnerships... if someone else posted a great piece of content featuring you, you can actually make it part of your profile now.

And if you don’t see the feature yet, DON’T panic. Instagram is rolling it out gradually. Small update, but we’

09/07/2026

What’s NEW in marketing this week 👀
Here’s what caught our attention →

The launch already got people talking, but instead of moving on, kate spade new york kept giving the campaign MORE life.

And a blooper Reel with Bretman was the PERFECT way to do it. It felt funny, casual, and completely different from the polished launch content, while still keeping people in the same campaign world.

A good REMINDER that your best campaign content might not always be the most produced piece!!

You can now create multiple versions of the same Reel under one project, all within the Edits app, so you can test different hooks, openings, text, or edits while keeping everything in one place.

If you’re regularly testing Trial Reels on Instagram or creating multiple versions of one idea, this makes the whole process way easier to organize, compare, and keep track of.

Small update, VERY useful workflow upgrade.

What we love about this isn’t just the name change. It’s what it says about brand recognition. When you’ve built enough equity, simplifying can actually make you feel BIGGER.

It’s the same reason some brands can get away with a symbol, a color, or a single word and you immediately know who it is.

MILEY

One word: TRUST.
People are getting better at spotting AI, but they’re also getting more suspicious of what they see online because sometimes it’s genuinely hard to tell.

That means transparency is becoming part of the content experience. AI can absolutely be useful, but if your audience feels tricked by it, that’s a completely different conversation.

Instagram’s

THIS is marketing genius.

Is snoopdogg probably actually hiring someone to taste ice cream? Yes.

But is the hiring process also very clearly doing the marketing for Dr. Bombay? Also yes.

Instead of simply telling people about the ice cream brand, they created a job people would immediately talk about, share with their friends, and want to follow along with.

The hiring series IS the campaign. Take notes. ✍️

We’re breaking down the updates, campaigns + brand moves worth knowing every Monday.

Follow along so you don’t miss next week’s. 👀

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