Erin Taylor

This marketing mindset shift made me my first $30k in sales. 😱

Selling on social media isn’t about taking people’s money, it’s about giving people all the information they need to know if you and your program the right fit to help them.

So ask yourself:

✅ Have you talked about what you do and offer often enough for them to know exactly what it is?

✅ Have you shared enough proof that how you coach and the information you have works?

✅ Have they seen and heard enough from you to like you?

✅ And do they actually like what you’re offering them?

If you can’t answer a solid YES to all of those questions, then it’s not a price problem, it’s a marketing problem.

Want to hear more on this? Comment below and I’ll do a training on my stories for you! ❤️

3 EASY WAYS TO GET MORE CLIENTS TODAY ⬇️

No matter how many followers you have or don’t have, or how many clients you haven't worked with yet--these are a few simple ways you can get people excited to work with you RIGHT NOW.

SWIPE ➡️➡️➡️ to find out the exact things I did to book out my coaching in my first year and hit $5k months with less than 2k followers and few client results to share yet.

Got questions? Leave them below! 🙋🏻‍♀️

Most coaches think in order to be seen as an "expert" you have to know everything there is about one subject. 🧐

Here's why that's wrong 🙅🏻‍♀️

✅ You will never know everything there is to know about one subject, because knowledge, life and research is always changing and evolving. (hello IG updates 😂)

✅ Anyone who talks about one thing enough times can be seen as an "expert." (hello, my obsession with marvel makes me an expert😂)

✅ Being just one step ahead of someone is enough to create curiosity and desire for help. (hello my never ending failures at baking bread 😂)

The fact that you have a desire to help someone else PROOVES that you know enough to lift someone to the next step.

That's exactly what you need to own it on social media. 🎉

Because trying to do or be everything to everyone, let alone being something you're not is exhausting and you'll never measure up. 🤷🏻‍♀️

I shared more ideas on how you can do this in my stories today.

Go give it a watch. 🙋🏻‍♀️

If you’ve ever overcome an unhealthy relationship and found a healthy one eventually, I know how much work that took. ❤️

You had to uncover so much fear, so much pain and to feel so much sadness to heal that.

And if you HAVE gotten to the other side, I can almost 100% guarantee you had at least ONE friend who finally helped talk you out of it and see how truly awful the relationship was. 😂

Let me guess:

✅ They were brutally honest about what they saw and the suffering you were going through

✅ They helped you see the mistakes you were making that weren’t helping you heal, and they weren’t afraid to call it out

✅ They showed you love and empathy, but they pushed you to make the choices that were going to TRULY help you have the life you wanted and deserved.

✅ They constantly reminded you of what your life was going to look like as you kept choosing NOT to go back to the relationship

The difference between coaches who get consistent clients from social media and those who don’t are this ⬇️

Coaches getting consistent clients don’t waste their time sharing only educational content.

They show up as a leader, they stand firm in the solution they provide, and they communicate the consequences of not taking action sooner than later. 👏🏼

You shouldn’t feel pushy or fearful around selling your offer. But you should come from a place of love & leadership.

Those who lead with REAL love and support, convert clients because they’re constantly helping people give up a life that isn’t working for them anymore. 👏🏼

Tag a person below who’s helped push you to make a REAL change in your life for the better. ❤️

So no one is signing up, now what? 🧐

You’re doing all this work creating content, but no one is responding. 🤬

You’re trying your best to create an offer at a price point you think people can afford, and still no sign ups. 🥵

And you’re scrolling all the social media coaches’ content trying to piece together what you’re doing wrong without any clear answer. 😣

Sound familiar? 🙋🏻‍♀️

I’ve felt this, too. No one signed up the first time I announced my coaching, and I was devastated.

But what I NEEDED wasn’t to take it personal and go into hiding because I was ashamed of it all.

I needed a better strategy, and I needed to revamp my delivery. Here’s what I mean:

If your content isn’t converting into paying clients, it's time to post content that builds your trust and authority online.

Content that:

✅ Addresses limiting beliefs and objections
✅ Builds awareness around your ideal clients problems & questions
✅ Shares your own beliefs and transformation

If you’re creating this type of content and your audience still isn’t buying from you, look at these things:

Is your audience truly your ideal client?
Is your offer clear and enticing to them?
Are you communicating your offer in a way that feels abundant to you?! Or are you stuck in lack & insecurity?

What happens when all of these areas of your marketing strategy are aligned and clear for your audience? ⬇️

🔥 DMs blow up with inquiries
🔥 People want to pay you whatever it costs to work with you
🔥 Sales become easy, no matter the audience size

I’m here to help you, girl!

Which area of your marketing strategy feels the least confident right now? Comment below. ⬇️

Are you struggling to create content because you feel like it has to fit in a strict box and isn’t fun anymore? 😔

Or maybe you’re an introvert and you think you have to be super energized all the time to get noticed. 😣

I HEAR YOU, girl! ❤️

Before I figured out how to create money-making content that feels authentic AND sells, I struggled with this a lot.

🤦🏻‍♀️ Sharing my message in a way that inspires but is also concise and engaging

🤦🏻‍♀️ Feeling like I had to change what I wanted to do and say to fit into “what works”

🤦🏻‍♀️ Never having a plan for my content because what I thought was fun wasn’t “allowed” on here, or that my personality didn’t fit on camera

But what I realized was that I just needed each piece of the puzzle to sign the clients I wanted to work with:

✅ Clarity: I needed to know my ideal client and my expertise so well that everything I created or said spoke directly to her and positioned me as someone she would like and trust to help her.

✅ Strategy: I needed to know the principles of marketing and sales and the types of content that warm up my ideal client and prepare her to buy.

✅ Delivery: I needed to find my own way to use these strategies in my content and communicate my offer based on my personality, unique story, strengths and passions.

The problem isn’t that content creation isn’t fun anymore, it's that you just don’t have the clarity, strategy or delivery you need to have fun with it anymore.🤯

What happened when I figured out how to master all 3 pieces of the puzzle? ⬇️

🤩 Creating content comes so easily.

🤩 I book new clients consistently because of my content.

🤩 I never worry about what anyone else is doing anymore or what’s “working” because I found what works for me.

THAT’S the power of authentic marketing. And you can master it, too. 👏🏼

Got questions about this? Leave them below. 👋🏼

SWIPE ➡️➡️➡️ TO FIND OUT WHAT’S NOT HELPING YOUR INCOME GROW.

✅ After serving over 50 new coach clients over the last year and a half, these are the most common mistakes I see stop coaches from growing their business on social media.

Did any of these resonate with you? Tell me below. ⬇️

Wanna know the WRONG way to grab your audience’s attention on social media? 😂

SWIPE ➡️➡️➡️ to see if you’re doing this and losing your audience’s attention in your posts.

Fixing these is the best place to start if you want to attract your ideal client and create content that RESONATES with her.

Got questions on this? 🧐 Comment below.

The secret to blowing up your DMs and hearing HELL YES on discovery calls?

A content marketing strategy that lights you up & converts.

Caption: HEY COACH, LET YOUR CONTENT DO THE HEAVY LIFTING FOR YOU! 🥳

🥵 I know you’re frustrated with how to get seen, and how to convert the people you feel called to serve into paying clients.

And I know selling and showing up online to do it feels all over the place and scary right now. 🤦🏻‍♀️

Imagine if THIS YEAR you:

✅ Started seeing those DMs coming through with your dream clients asking how to work with you regularly

✅ Knew exactly what to say and create for content that would make your clients say HELL YES to signing up before even getting on a call with them

✅ Felt confident showing up as a leader online in your industry without a care in the world about who else is doing the same thing 🎉

All without having to worry about posting every day, cold DMing or having a ton of followers… 😱

Every single strategy I use to create these exact results in my business is in my 1:1 coaching program.

➡️ If you’re ready to make that your business’s reality, with 1:1 attention to get you there?

My waitlist has one spot open for June 2022 coaching. 🎉

Apply at the link in my bio to find out more.

READ THIS TO FIND OUT HOW TO GET OFF THE CONTENT STRUGGLE BUS! 🥵

Hey coach, I know how hard it is to come up with content every week. 😭

I know how sucky it feels to not feel confident in what to say or how to say it, let alone in a way that feels authentic and natural for you, right? 😩

But what if it didn’t have to be that way anymore? ✨

What if you could talk about your offer to anyone and everyone, on every content platform there was, because you knew EXACTLY what to say to attract the right people into your program. 🤔

What if content creation didn’t take you HOURS to create anymore, because you knew exactly what to post and how to post it? 🧐

And what if you didn’t have to worry about “can’t afford it’s” anymore because there were plenty of people saying YES!!! 😱

That’s the power of having the right content marketing strategy. 👏🏼

No, I’m not talking about the kind of “strategy” that will limit your creativity or message. I’m talking about crafting the right content marketing strategy AROUND your message, girl!! 🎉

If you want to stop struggling with what to post and how to show up on Instagram, and start blowing up those DMs with inquiries…

🎉 SUMMER WAITLIST SPOTS ARE OPEN! I have two spots opening up for my 1:1 coaching container in JUNE 2022 this year. Comment “MORE” below to find out the details.

So your engagement is down, now what?

One of my biggest pet peeves in the online marketing space is the lack of honesty behind what your “numbers” are actually for.

We’re bombarded every day with messages like “gain more followers, grow your business-this” or “use hashtags, reach more people-that.”

Here’s something they’re not telling you:

Community growth and income growth are two separate goals in content marketing, and they look totally different in the numbers.

Content that attracts & engages your ideal client will get different numbers than content that converts your ideal client, no matter how many followers you have.

The reason why that’s SO IMPORTANT to understand is because not all of your content NEEDS to get high numbers.

And not all of the content that increases your INCOME will.

We have to stop looking at the numbers as a measurement of our worthiness or “good enough-ness” at what we do, and start measuring it as DATA.

The more you focus on vanity metrics without a proper content strategy that converts, the more the rabbit hole of despair will continue.

🌟YOU ARE NOT YOUR NUMBERS. AND YOUR NUMBERS ARE NOT WHAT YOU THINK.🌟

What if you could convert your audience into clients without having to worry about how many followers you have?

I’m sharing all the deets in my FREE workshop: Turn your Content into Clients on April 5.

Comment “CONTENT” below or send me a DM and I’ll send you the link. (replay available)

Hey coach, I see you hiding from IG because it sucks the time out of your life and stresses you out.

I see you going back and forth about whether or not your post is doing anything for your business.

If the time you’re spending on content “strategies” aren’t getting you results in your business, it might be time to look at what you THINK a strategy really is.

If I didn’t know exactly who my ideal client was, how to tell authentic stories, or use proven marketing and sales psychology–I would hate content creation, too!!!

But it doesn’t have to be that way anymore.

If you’re tired of spinning your wheels with what to post that will actually get you clients, I’m sharing all the deets on creating content that converts in my FREE workshop: Turn your Content into Clients on April 5. (replay available)

Comment “CONTENT” below or send me a DM and I’ll send you the link.