đ¨Breaking News: Dispatch from the Eye of the Storm!đ¨
Our Head Mermaid, Rachelle, is back with another field report!
Todayâs mission took the team beneath the surface to explore the legendary Jado Trader Shipwreck.
The rain may be falling above the water, but down below itâs a completely different world. Amazing marine life, incredible history, and an unforgettable wreck dive made todayâs adventure one for the books!
Weâre excited to share more footage from the Jado Trader soon, so keep following along as our crew brings you the sights and stories from beneath the surface.
Ready to stop watching and start diving?
Join Southwest Aqua Sports for our next Open Water Scuba Certification class at the end of the month and begin your own underwater adventures. The ocean is waiting!
Southwest Aqua Sports
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Southwest Aqua Sports is a new indoor aquatic center in a fresh location at 3909 North Frankford Ave after the business has been in Lubbock since 2001.
Pool Hours: Mon-Fri 5am-9pm Sat. 8am-6pm Closed Sunday
Store Hours: March-August:
10:00am - 5:30pm Tue - Fri
12:00pm - 5:00pm Sat
September-February
12:00pm - 5:00pm Tue - Fri
12:00pm - 4:00pm Sat
Closed Sunday & Monday
**Holidays might affect our normal business hours**
"Southwest Aqua Sports is the indoor aquatic center Lubbock has needed. Their water is bigger, cleaner, and safer. Their poo
đ¨BREAKING NEWS: Live Update from the Eye of the Storm! đ¨
Our Head Mermaid, Rachelle, has checked in with another report from the front lines.
After surviving TWO whole dives today, she has informed us that they âalmost died.â
The dive team is expected to continue their investigation and will report back soon with exclusive underwater footage from todayâs adventure. Stay tuned⌠you wonât want to miss whatâs beneath the surface!
Watching these adventures and thinking, âI wish that was meâ?
It can be.
Our next Open Water Scuba Certification class starts at the end of the month! Come learn to dive with Southwest Aqua Sports and see why our students keep coming back for adventures like these.
Stop by the shop, give us a call, or send us a message to reserve your spot!
đ¨Report from the Front Lines!đ¨
Our Head Mermaid, Rachelle, is reporting live from Rotan⌠and the forecast is looking serious.
Thereâs a storm on the horizon, itâs already raining, and after careful investigation, the team has come to one very important conclusionâŚ
Theyâre probably going to get wet on todayâs dive.
The sacrifices our dive team makes to bring you these breaking news updates!
Rain or shine, thereâs always an adventure waiting underwater. If youâve ever wanted to experience the excitement of scuba diving, nowâs the perfect time to take the plunge!
Our next Open Water Certification class starts at the end of the month, and weâd love to welcome you to the Southwest Aqua Sports dive family.
Stop by the shop, give us a call, or send us a message to reserve your spot. Your next adventure is closer than you think! 806-780-2782 ext. 1
07/13/2026
Some dives are not about what you saw.
They are about who you became while you were down there.
As we start a new week, remember that growth doesn't happen when you stay comfortable. It happens when you take a deep breath, trust yourself, and step into something new.
That's one of the things we love most about scuba diving.
The reefs are beautiful.
The marine life is incredible.
The adventures are unforgettable.
But the greatest discovery is often yourself.
Underwater, distractions fade away. You learn to be present, calm, confident, and capable. You discover that you're stronger than you thought and more capable than you imagined.
This week, challenge yourself to do something that pushes you beyond your comfort zone. Maybe that means earning your scuba certification, trying a new skill, or finally saying "yes" to an adventure you've been putting off.
Your next great adventure, and maybe your next version of yourself, is waiting below the surface.
Ready to experience the difference scuba can make?
Call 806-780-2782 ext. 1 to learn about upcoming scuba certification classes.
Happy Monday from all of us at Southwest Aqua Sports!
Fins up, itâs Friday!
It never hurts to ask because, apparently, sometimes the boss wants a margarita too.
Donât worry, we promise the shop is still in good hands! Our team is here to help with all your scuba, swim, and water adventure needs, even when everyoneâs dreaming about chips and salsa on a Friday afternoon.
So before you head off on your own adventures, stop by Southwest Aqua Sports! Whether youâre looking for scuba gear, swim lessons, membership information, pool parties, or your next certification class, weâd love to help.
And if you happen to know a good margarita spot⌠drop it in the comments. Asking for a friend.
07/08/2026
Every splash starts with confidence.
Swimming is more than just a fun summer activityâit's a life skill that can last a lifetime.
Whether your child is nervous about the water, just getting started, or ready to build on existing skills, our experienced instructors create a supportive environment where swimmers can learn, grow, and succeed at their own pace.
At Southwest Aqua Sports, we're passionate about helping kids become safer, stronger, and more confident in and around the water. And along the way? We make sure they have plenty of fun too.
There's still time to join us this summer and give your child a skill they'll use for years to come.
Register today:
https://www.southwestaquasports.com/group-swim-classes-for-children.htm
07/07/2026
Two people scaled the Empire State Building just to tell New Yorkers one thing:
SOUTHWEST AQUA SPORTS HAS THE BEST SWIM LESSONS WEâVE EVER ATTENDED.
We canât confirm the climbers were our students, but we can confirm that confidence in the water starts at SWAS and who knows where that confidence will take youđ
Enroll your little swimmer today! https://www.southwestaquasports.com/group-swim-classes-for-children.htm
07/06/2026
We fish you a July full of happy days... and we mean it!
A new month is a fresh opportunity to make memories, try something new, and soak up every bit of summer.
This July, we hope you:
⢠Laugh a little louder.
⢠Worry a little less.
⢠Spend more time in the water.
⢠Make memories with the people you love.
⢠And never pass up a chance to make a splash.
Whether you're joining us for swim lessons, mastering a new skill, or just enjoying the sunshine, we're so glad you're part of the Southwest Aqua Sports family.
Here's to a month full of smiles, sunshine, and happy days. We can't wait to see you around the pool!
Happy Fourth of July!
From all of us at Southwest Aqua Sports, we wish you a safe, fun, and memorable Independence Day with family and friends.
Please note that Southwest Aqua Sports will be closed for the holiday so our team can celebrate. We look forward to seeing you on Monday!
Here's to celebrating 250 years of freedom and cheers to many more! Have a happy and safe Fourth of July! â¤ď¸đ¤đ
FINS UP, ITâS FRIDAY!!!
Thatâs the thing about diving⌠once youâve experienced it, one trip is never enough. One dive turns into ten. One vacation turns into planning the next one before youâve even unpacked.
We get it because weâre the same way!
Whether youâre dreaming about your next dive trip, gearing up for local dives, or ready to earn your next certification, Southwest Aqua Sports is here to help you spend more time doing what you love, being underwater.
Stop by the shop and letâs start planning your next adventure. Trust us⌠the post-dive blues are real.
Call us at 806-780-2782 ext. 1 or come see us in the shop!
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3909 North Frankford Avenue
Lubbock, TX
79416