Michael S. Cook

Michael S. Cook First Steward of Strategic Doers Group | Serving Faith-Driven Businessmen | Author of People & Profit Micah 6:8 keeps me grounded.

For me, business has never been just about profit—it’s always been about purpose. Today, as CSO and Business Leadership Coach at Strategic Doers Group, I have the privilege of walking alongside Christ-following entrepreneurs who want their companies to become ministries. My heart’s vision is bold but deeply personal: to help double the number of missionaries in the world by empowering business leaders to live out the gospel where they work. That passion led me to write People & Profit, a guide to Business Stewardship and the idea I call Integrated Impact—the belief that excellence, integrity, and genuine care for people can turn everyday business into hands-on ministry. I make my home in Lynchburg, Virginia with my wife of nearly 20 years and our two kids. We’re learning daily what it means to live an Integrated Life where faith, family, and work point in the same direction. I have been a Certified Coach with Maxwell Leadership since 2016. I also serve with Faith Driven Entrepreneur and on the board of Positive Alternative Radio. When I’m not coaching or creating with leaders, I’m probably on a golf course, listening to southern gospel, or hosting a BBQ and board game night with the people I love most. Churchill’s words—“We make a living by what we get, we make a life by what we give”—keep me moving.

08/28/2026

“You are satisfied with your day when there is a match between what you value and how you spent your time.” - Matt Perman

Several years ago, during the 2020 election season, some friends introduced me to QAnon.I'll admit—I was fascinated.Not ...
08/27/2026

Several years ago, during the 2020 election season, some friends introduced me to QAnon.

I'll admit—I was fascinated.

Not because I was looking for a new political identity, but because I enjoy connecting dots and understanding big stories. Looking back, I realize that's part of how God wired me. I love great storytellers like Aaron Sorkin and Taylor Sheridan, and I naturally enjoy discovering patterns and asking questions.

But over time, I realized something important.

The issue wasn't politics.

It was attention.

As I've continued developing the Integrated Life framework, one idea has continued to evolve:

Personal Technology → Digital Stewardship → Attention Stewardship.

Technology isn't really the thing we're stewarding.

Our attention is.

Today, I think about stewardship a little differently:

- Money Stewardship – How I invest my resources.
- Time Stewardship – How I spend my days.
- Health Stewardship – How I manage my energy.
- Attention Stewardship – What I allow to shape my mind, heart, and focus.

I've also realized something else:

Great stories inspire discernment.

Conspiracy stories often demand allegiance.

One invites investigation.

The other can quietly consume your attention.

For those of us who follow Christ and lead businesses, that's a dangerous trade.

Politics. Cable news. Social media. YouTube. AI. Sports. Even business itself...

None of these are inherently wrong.

But every one of them is competing for our attention—and our attention is one of God's greatest stewardships.

The question I've started asking isn't simply:

"Is this true?"

It's:

"Is this helping me become more faithful to the calling God has given me?"

As businessmen, we're called to create value, lead people, love our families, serve our churches, and steward what God has entrusted to us.

Maybe the goal isn't to consume more information.

Maybe it's to create more than we consume.

I'm continuing to develop this idea as part of the Integrated Life framework because I believe attention stewardship may be one of the defining leadership challenges of our time.

I’ve spent some time going back through my notes and replays from the Global Leadership Summit, and I’m glad I didn’t ru...
08/17/2026

I’ve spent some time going back through my notes and replays from the Global Leadership Summit, and I’m glad I didn’t rush to post my takeaways while everything was still fresh.

Some ideas needed time to settle.

Jim Collins probably had the biggest impact on me with this thought:

"Freedom isn’t the absence of responsibility. Freedom is getting to choose your responsibilities."

That one has stayed with me.

At this stage of life, I don’t want fewer meaningful responsibilities. I want to become increasingly intentional about which ones are worth carrying—and which ones I may still be carrying because of habit, poor systems, or an unwillingness to let someone else grow.

Arthur Brooks surprised me with how much I took away from his session, especially around meaning, technology, and relationships.

One simple idea captured a lot:

Use things. Love people. Worship God.

That applies to our phones, AI, money, businesses, possessions, and a lot more.

Another repeated theme throughout the Summit was curiosity. Several speakers approached it differently, but the message was consistent:

Good leaders keep asking questions.

What am I assuming?

What patterns am I creating?

What am I tolerating?

What would the next leader do?

Who needs an opportunity from me?

Andy Stanley gave me one that really made me think:

"You don’t know if your values guide you until your values cost you."

That’s a much better test than simply being able to list your values.

Ryan Leak added another leadership question I want to keep in front of me:

**Who is one opportunity away from reaching their potential?**

And one practical step I’ve already taken came from Craig Groeschel. He talked about using a five-year journal to recognize patterns over time. I’ve never been particularly consistent with long-form journaling, so I ordered one and plan to use it as a simple way to notice rhythms and seasons more clearly.

I also appreciated that this year’s GLS was not only global.

At Waymaker Church, new lead pastor David Hibiske led a local session focused on the “soil” of our city and the importance of leaders collaborating to strengthen the region. One line especially stood out to me: we should not simply be doing business *in* the region—we should be **building for the region**. The session emphasized healthy organizations, employment, generosity, mentoring the next generation, and strategic partnerships.

That connected strongly with the kind of local collaboration I want to continue pursuing through business, church relationships, and Faith Driven Entrepreneur.

Thank you to the team at Waymaker Church for hosting GLS locally and for creating space to connect leadership development with city impact.

I came away from GLS encouraged, challenged, and with plenty still to process.

For me, personal growth is not about collecting more information.

It is about allowing what I learn to change the way I live, lead, love people, steward what I’ve been given, and eventually help others do the same.

I’m already looking forward to next year. If you’re in the Lynchburg area and interested in attending the 2027 GLS local livestream, I’d encourage you to connect with Waymaker Church and watch for details.

The Leader Doesn’t Always Sit in the Center of the PictureYesterday I learned that Ben Jones — Cooter Davenport from The...
08/10/2026

The Leader Doesn’t Always Sit in the Center of the Picture

Yesterday I learned that Ben Jones — Cooter Davenport from The Dukes of Hazzard — had passed away.

I’ve been a lifelong fan of the show and had the opportunity to meet Ben several times at Cooter’s Place in Luray, Virginia.

But as a leadership coach, I’ve found myself thinking about something different today.

Cooter wasn’t the star of The Dukes of Hazzard.

Bo and Luke drove the General Lee. Boss Hogg created the trouble. Rosco chased them. Daisy was Daisy.

And Cooter?

Cooter ran the garage.

He fixed what was broken. He answered when somebody called. He helped people get moving again.

He was dependable.

And somehow Hazzard County wouldn’t have felt like Hazzard County without him.

There is a leadership lesson in that.

We often associate leadership with the person at the front — the founder, CEO, visionary, or person whose name is on the building.

But some of the most important people in an organization become its anchors.

They create stability. Preserve culture. Solve problems. Connect people. Remember the story.

And when something breaks, everybody knows who to call.

One of Cooter’s favorite sayings over the CB was:

“I might be crazy, but I ain’t dumb.”

There may be more leadership wisdom in that than first appears.

I’ve jokingly referred to myself for years as a “High Tech Redneck,” borrowing the phrase from the George Jones song.

I love technology, systems, strategy, and new ideas.

But I also have a deep appreciation for practical wisdom, common sense, craftsmanship, loyalty, relationships, and knowing how to fix something when it breaks.

Maybe that is one reason Cooter Davenport always appealed to me.

Leadership doesn’t require us to become polished versions of somebody else.

It requires enough humility to know who we are, enough wisdom to keep learning, enough competence to be useful, and enough judgment to recognize the boundaries that matter.

Looking at this picture I took of the replica of Cooter’s office at the Hazzard County Garage, I’m reminded that important leadership doesn’t always happen behind an impressive desk.

Sometimes it happens in the garage.

It happens when somebody knows how things work, knows the people involved, has earned their trust, and is willing to roll up his sleeves when something needs fixing.

The Duke boys could drive the General Lee.

Cooter kept it running.

And after the show ended, Ben did something similar. He helped keep the Dukes of Hazzard community alive — bringing people together, preserving memories, and passing them along to another generation.

That is stewardship.

That is influence.

That is leadership.

There will always be another new tool, another idea, and another road to travel.

Learn. Adapt. Build. Lead.

Be willing to do some things differently. You might even look a little crazy now and then.

Just don’t become so sophisticated that you lose your common sense, your identity, or your bearings.

As Cooter would say:

Keep it between the ditches.

A Note About My Use of AII use artificial intelligence tools—primarily ChatGPT—as part of my writing and content-develop...
07/29/2026

A Note About My Use of AI

I use artificial intelligence tools—primarily ChatGPT—as part of my writing and content-development process.

The ideas begin with me. I provide the personal stories, leadership experience, frameworks, convictions, and judgment about what will genuinely serve the people I am writing for. I may use AI to assist with research, organize my thoughts, strengthen an outline, or refine my wording so the finished work communicates more clearly while remaining true to my voice.

I carefully review, revise, and take responsibility for everything published under my name. AI is a tool in my process, but it is not the source of my experience, perspective, or message.

Questions about my process are always welcome. You can reach me at: [email protected]

Sometimes the most enduring business lessons are the simplest.Sixty-two years ago today, brothers Forrest and Leroy Raff...
07/23/2026

Sometimes the most enduring business lessons are the simplest.

Sixty-two years ago today, brothers Forrest and Leroy Raffel opened the first Arby’s restaurant in Boardman, Ohio.

Just five years later, in January 1969, my grandparents opened Arby’s 225th restaurant in Lynchburg, Virginia. Over the next 30 years, my family operated as many as 13 franchises throughout the surrounding region.

I had the privilege of working in the family business from 1989 until the franchises were sold in 1999. Those ten years shaped much of how I still think about leadership, training, customer service and operational excellence.

During that time, I received the clock pictured here bearing a simple Arby’s message:

“Focus on the basics. Deliver on the promise.”

It still sits on my desk because the principle remains as relevant today as it was then.

Businesses can become distracted by new ideas, rapid growth and changing trends. But sustainable excellence usually comes back to doing the essential things consistently, developing people well and keeping the promises made to customers.

Happy 62nd anniversary, Arby's. I will always be grateful that part of my education in business happened beneath that familiar ten-gallon hat.

We're excited to share the newly updated Strategic Doers Group website.The new site provides a clearer picture of who we...
07/21/2026

We're excited to share the newly updated Strategic Doers Group website.

The new site provides a clearer picture of who we serve, what happens inside a Strategic Doers Group, and how we help businessmen move from working in the business to leading it.

It was also designed with a strong mobile experience, making it easier to explore and share from a phone.

A special thank-you to Andrew Potter and the team at The Matchlight Group for helping bring the vision to life through the design and development of the new site. Matchlight specializes in helping strong businesses build brands and digital experiences that better reflect the quality of their work.

Take a look:

https://strategicdoersgroup.com

And please share it with a businessman who may be a good fit for the room.

You can also learn more about Matchlight here:

https://thematchlightgroup.com

Address

4925 Boonsboro Road #129
Lynchburg, VA
24503

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