TRU Ball / AXCEL Archery

TRU Ball / AXCEL Archery We are the Real #1 chosen by the #1 Archers in the world!





T.R.U.
(1843)

Ball Archery is the "Real #1" archery release aid manufacturer. Ball is trusted by the world's top hunting teams (Michael Waddell's Bone Collector Team) and used by professionals such as Olympians Brady Ellison, Jake Kaminski, and Zach Garrett, and top shooters like Jesse Broadwater, Reo Wilde, Dan McCarthy, and others to win more ASA, IBO National Triple Crown, and NFAA tournaments than any other release aid and sight in this decade! Ball Releases and AXCEL Sights are proudly engineered, CNC machined, and assembled in the USA!!!

09/28/2026

🚨 T.R.U. Ball® / AXCEL® Collegiate Team Applications CLOSING soon 🚨

If you're a college student, don't miss your chance to apply for our Collegiate Team!

*Must be currently enrolled in, or accepted to attend, a college or university in the United States.

⚠️Applications CLOSE this Friday, October 2nd

“The light shines in the darkness, and the darkness has not overcome it!” - John 1:5 ESVDarkness around us can feel over...
09/27/2026

“The light shines in the darkness, and the darkness has not overcome it!” - John 1:5 ESV

Darkness around us can feel overwhelming when the world seems uncertain; the road ahead seems impossible to see, and we wonder if the darkness will ever pass. But the deepest darkness cannot hold back even the smallest light, because darkness does not have the power to overcome light; light always drives back the darkness.

From the very beginning, God brought light into the darkness, saw that the light was good, and gave it to the world, and He is still the Light today. We are called to carry that Light into the places where darkness seems greatest, shining with faith, hope, love, truth, and courage so that the whole world can see that the darkness may surround us, but it will never overcome the Light of God.

Learn More: https://truball.com/pages/faith-in-focus

🚨 T.R.U. Ball® / AXCEL® LIFE GIVEAWAY WINNER 🚨Congratulations to our fourth winner of this month's giveaway, 👏Do you h...
09/25/2026

🚨 T.R.U. Ball® / AXCEL® LIFE GIVEAWAY WINNER 🚨

Congratulations to our fourth winner of this month's giveaway, 👏

Do you have T.R.U. Ball® / AXCEL® gear? Don’t miss your chance to show us how you live the T.R.U. Ball® / AXCEL® life for a chance to WIN BIG!🔥

Winner, please check your DMs!

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09/24/2026

No matter the season, you can always count on T.R.U. Ball® / AXCEL® 👏🔥🏹

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09/23/2026

Keeping things fun around the T.R.U. Ball® / AXCEL® office 😂

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09/22/2026

The Story Behind the eXecute V2 ‼️🎥

Learn all about the design process, the changes from the original, and go behind the scenes with our team to discover the story behind the return of the eXecute V2.

Full video on YT: https://youtu.be/0Jvp2NSDjIA
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🚨 T.R.U. Ball® / AXCEL® Collegiate Team Applications Are OPEN 🚨We're looking for student-athletes who are passionate abo...
09/21/2026

🚨 T.R.U. Ball® / AXCEL® Collegiate Team Applications Are OPEN 🚨

We're looking for student-athletes who are passionate about archery & want the opportunity to represent our brand!

*Must be currently enrolled in, or accepted to attend, a school or university located within the United States to be eligible for this program.

Members of our Collegiate Team gain access to top-tier gear, exclusive discounts, and opportunities to showcase their skills.

Don't miss your chance to apply! (LINK in bio 🔗)

⚠️ Applications close on 10/2

"And we know that all things work together for good to those who love God, to those who are the called according to His ...
09/20/2026

"And we know that all things work together for good to those who love God, to those who are the called according to His purpose.” - Romans 8:28 NKJV

Romans 8:28 means that God actively directs every circumstance in a believer's life, including pain and suffering, to work together for an ultimate, eternal purpose.

All things: God uses both good & hard life events.
Work together: Events blend to create a positive final outcome.
For good: The result aligns with spiritual growth & God's plan.
For those who love God: The promise applies to believers.
According to His purpose: God directs events to match His divine goal.

Learn More: https://truball.com/pages/faith-in-focus

🚨 T.R.U. Ball® / AXCEL® LIFE GIVEAWAY WINNER 🚨Congratulations to our third winner of this month's giveaway, Forest Mckin...
09/18/2026

🚨 T.R.U. Ball® / AXCEL® LIFE GIVEAWAY WINNER 🚨

Congratulations to our third winner of this month's giveaway, Forest Mckinney 👏

Do you have T.R.U. Ball® / AXCEL® gear? There's still time to show us how you live the T.R.U. Ball® / AXCEL® Life for a chance to WIN big!🔥

Winner, please message us!

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Address

131 Crennel Drive
Madison Heights, VA
24572

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+14349292800

Website

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