Destination Bicycle

Thank you for being you 💙 We couldn't have done it without you. We're excited for another rad year coming up!

Come on down this Saturday. It's going to be neat.

Couldn't have asked for better weather to celebrate Jay and Colleens' wedding on Saturday. Congrats to the happy couple!

Every time Sophia comes in, they're always smiling, have a ton of fun ideas, and we can tell the true spark of cycling curiousity is palpable. Sophia found this rad 90's Rockhopper on market place and they had big plans immediately. We didn't hold back with the 4" riser bar, all new Shimano 3x7 brake/shifters and new brakes. The final cherry on top was the sweet Mesenger front rack. We don't call these "used bikes" we prefer "previously enjoyed," and this bikes second life with Sophia is going to rule. Thank you for being you you make the Madison cycling scene that much better.

Josh's came in looking to make the leap into a custom build and retire his 20 year old road bike. So we dreamed, we schemed, and Josh landed on a custom Midnight Special. Josh specifically wanted cable actuated, so we complimented this build with incredibly crispy Ultegra 11 speed groupo with Spyre calipers. This build was the harbinger of us becoming a .road dealer to keep it rolling light and strong. Thanks for being part of the journey Josh, stoked on your stoke.

Shorter hours tomorrow...
Ride safe, have fun and high fives - DBS Crew

Bike Week is great. Thank you for a wonderful morning, everyone!

Incredible way to kick off Madison Bike Week!




.city.cyclists

Let's say goodbye to a great dude, ride bikes at night, and have a fire before the bugs get bad. See you tomorrow

Quit forking around... It's cold out, and it's the perfect time to bring in your suspension, so you're not left in the dust-seal, this spring.