Orange Shoe Personal Fitness - Madison West

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Orange Shoe Personal Fitness - Madison West Orange Shoe helps people do everything better! We adapt your workouts to fit your personality, energy, life and lifestyle. We don’t define fitness for you.

Orange Shoe Personal Fitness does personalized fitness better than anyone by getting to know you better than any fitness expert ever has. We change with you, to help sustain your health success, no matter what. Our approach is different — to fit your discerning approach to life. It’s your vision. Choose strength, preventive health, functionality, endurance, flexibility, cardio, rehab or any combination. Our team of fitness professionals will observe where you’re at, and create a customized plan to get you where you’d rather be — not just for the summer but for life. We give you the guidance, support and exercise plans to reach your goals, and do things you never thought possible. Week by week you’ll change mentally, emotionally and physically. You’ll make better choices because you want to, not because you’re supposed to.

🎉 WE’RE OFFICIALLY OPEN! 🎉Our new University Ave location is officially open, and we couldn’t be more excited to welcome...
09/04/2026

🎉 WE’RE OFFICIALLY OPEN! 🎉

Our new University Ave location is officially open, and we couldn’t be more excited to welcome our community into the space!
From the workouts and good conversations to the food, prizes, and people who came out to celebrate with us — our grand opening was such a special day. 💪🏼

A HUGE thank you to everyone who helped make the day possible, especially the incredible local businesses who donated prizes and supported our grand opening. Your generosity helped us make the celebration even more special, and we’re so grateful to have you as part of our community!

Over the next few posts, we’ll be highlighting each of our amazing sponsors and sharing a little more about the businesses behind the prizes. Be sure to check them out and show them some love! ❤️

We’re so grateful for the people and businesses who help make our community what it is. Built for your life, not just your workout. Confidence that carries beyond the gym. We’re excited to continue creating a space where expert coaching and thoughtful progress extend beyond the gym.

📍 Orange Shoe Personal Fitness — 2701 University Avenue Suite A, Madison, WI 53705

08/17/2026

New Movement Monday

We’re breaking down a movement from our training programs to help you better understand the “why” behind each exercise.

This week, Coach Ryan from our Downtown location is featuring the Trap Bar Deadlift.

The trap bar deadlift is a great compound movement and a hybrid between a squat and a conventional deadlift. It involves movement at multiple joints—including the ankles, knees, and hips—while training multiple muscle groups at once. This makes it an efficient way to build full-body strength, particularly through the quads, glutes, hamstrings, and back.

Coaching cue: Push through the floor, keep your chest tall, and drive your hips forward as you stand.

Save this post and follow along for more movement breakdowns!

🎉 RE-GRAND OPENING CELEBRATION! 🧡We’re officially celebrating our new home at 2701 University Avenue, and we want YOU to...
08/14/2026

🎉 RE-GRAND OPENING CELEBRATION! 🧡

We’re officially celebrating our new home at 2701 University Avenue, and we want YOU to join us!

Come celebrate the Orange Shoe community with a morning full of movement, food, fun, and prizes!

📅 Saturday, August 29
⏰ 10:30am–2:00pm
📍 2701 University Ave

What’s happening:
💪 FREE community fitness classes
🥯 Bagel brunch & cold-pressed juice
🎟️ Raffle prize drawing
🧡 A whole lot of celebrating!

This is the perfect way to wrap up Momentum Week and celebrate everything our community has accomplished this summer.

Bring a friend, come get a workout in, grab some brunch, and celebrate with us!

We can’t wait to see you there! 🎉

FINISH SUMMER STRONG: MOMENTUM WEEK! 💪We’re wrapping up summer with a week dedicated to moving more, connecting more, an...
08/14/2026

FINISH SUMMER STRONG: MOMENTUM WEEK! 💪

We’re wrapping up summer with a week dedicated to moving more, connecting more, and winning more! 🎉

Join us August 24–29 and earn raffle tickets throughout the week for your chance to win prizes from some of our favorite local businesses!

🎟️ Ways to earn raffle tickets:
• Attend a session at any Orange Shoe location
• Get 2 tickets for your 4th, 5th, and 6th sessions of the week
• Bring a friend or family member, their first visit is FREE!
• Leave us a Google Review
• Post about your workout or fitness journey and tag us
• Attend our Re-Grand Opening Celebration on Saturday!

Bring the energy, bring a friend, and let’s finish summer strong together! 🧡

📅 August 24–29

Check out the graphic for all the details, and start planning your Momentum Week!

08/03/2026

New Movement Monday

We’re breaking down a movement from our training programs to help you better understand the “why” behind each exercise.

This week we’re featuring the Kettlebell Swing.

A great exercise for developing power, improving hip hinge mechanics, and building strength in the glutes, hamstrings, and core. When performed correctly, kettlebell swings help improve explosive strength, posture, and efficiency in everyday movements like lifting objects from the ground.

Coaching cue: Hinge at the hips, keep your back neutral, and drive your hips forward to generate the movement. The kettlebell should float to chest height—don’t lift it with your arms.

Save this post and follow along for more movement breakdowns!

07/30/2026

We had a great time helping attendees at the 2026 Biennial Conference on Chemical Education start their mornings with movement!

Coaches Bryce and Briel led mobility and stretching sessions to help everyone loosen up, feel energized, and get ready for a full day of learning, collaboration, and networking.

Thanks to everyone who joined us, we loved moving with you!

07/27/2026

New Movement Monday

We’re breaking down a movement from our training programs to help you better understand the “why” behind each exercise.

This week we’re featuring the Barbell Hip Thrust

A great exercise for building glute strength, improving hip stability, and developing lower-body power. Strong glutes help support everyday movements like walking, climbing stairs, lifting, and standing up, while also improving performance in activities like running, jumping, and squatting.

Coaching cue: Drive through your heels, keep your core engaged, and squeeze your glutes at the top without overextending your lower back.

Save this post and follow along for more movement breakdowns!

Momentum isn’t built overnight, it’s built through the small choices we make every day.This week, we’re focusing on one ...
07/15/2026

Momentum isn’t built overnight, it’s built through the small choices we make every day.

This week, we’re focusing on one simple idea: start small and stay consistent. Whether it’s drinking more water, taking a 10-minute walk, eating a protein-rich breakfast, or making it to your workout, every healthy choice moves you forward.

Remember, lasting results don’t come from being perfect. They come from showing up, one habit at a time.

💬 What’s one healthy habit you’re working on this week?

07/13/2026

📚 It’s New Movement Monday! 💪🏼

We’re breaking down a movement from our training programs to help you better understand the “why” behind each exercise.

This week we’re featuring the Half Kneeling Single Arm Landmine Shoulder Press 💪

A great exercise for building upper body strength while improving shoulder stability, core control, and pressing mechanics. The angled pressing path makes it a shoulder-friendly option while encouraging strong core engagement and coordinated movement.

Save this post and follow along each Monday for a new movement breakdown!

What a night! ☀️🎶After a rain delay, our Rooftop Party for the first Concert on the Square was well worth the wait. We c...
06/26/2026

What a night! ☀️🎶

After a rain delay, our Rooftop Party for the first Concert on the Square was well worth the wait. We couldn’t have asked for a more beautiful evening!

It was so much fun seeing clients from all three Orange Shoe locations come together to enjoy great music, good company, and an incredible summer night. Thank you to everyone who joined us, we loved spending the evening with our amazing community. We can’t wait for the next one! 💙🧡

Address

601 Junction Rd
Madison, WI
53717

Opening Hours

Monday 5am - 9pm
Tuesday 5am - 9pm
Wednesday 5am - 9pm
Thursday 5am - 9pm
Friday 5am - 9pm
Saturday 5am - 9pm
Sunday 5am - 9pm

Telephone

+16082035169

Website

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