Machinery Row Bicycles

Happy Bike Week Eve! Here are the events we are putting on this year 🌞 Come on out, we’d love to celebrate the start of summer with you!

For the full list of Bike Week events, click the link in our bio 🔗

And we’re back 😎 2026 Century Training Club rides kick off during Bike Week on Sunday, May 31st! Whether you’re a seasoned CTC rider, or new and just want to see what it’s all about, we’d love to have you join us. Follow us here for weekly ride updates, or DM us and we’ll add you to our CTC email list. See you on the bike path 🚴🏿‍♀️🚴🏽‍♂️💨

Join us at CORP Trails’ Spring fundraising event Saturday, April 25th! Reconnect with your riding crew, meet new people who share your passion for riding, and kick off the season while supporting local trails!
Registration: https://www.zeffy.com/en-US/ticketing/2026-love-your-trails-day

Advance Tickets $25
Day of event $30
5–8 PM at Saris Headquarters
5253 Verona Rd, Madison

Our Moots Demo is happening all day today! Swing by and test ride the Routt 45, talk to a Moots representative, and feel the titanium difference 👍 We are riding out to Seminole Trails at 4pm to take these babies on gravel, so meet us at the shop around 3:30pm to secure your test ride. We have a size run from 50-60 available. See you soon!

Moots Demo Day 🐊 Wednesday 4/15

Join Machinery Row Bicycles and Moots Cycles for a chance to check out everything a USA-made titanium can add to your riding experience!

Stop by Machinery Row any time on Wednesday from 10am-6pm. Moots will have a fleet of demo Routt 45's available in sizes 50cm-60cm and a representative on hand to answer any questions. Test rides will be available throughout the earlier portion of the day on a first come, first served basis.

We'll also host a shop ride, leaving at 4pm for a quick Cap City loop with a lap or two through Seminole Trails for those interested. Demo Routt 45s are available for this ride, so please reach out to [email protected] if you would like to put your name down for a specific size!

Starting today we are open for longer hours on Sunday, so come see us for all your cycling needs! Happy Summer!
🌞🌻🍉⛱️🕶️🚴🏽‍♂️🚴🏻‍♀️

On Sunday we said goodbye to two of our beloved Sales staffers, Brandon and Ruby ❤️ We are so excited for your new adventures, but we’ll miss you at the Row! Happy Row-tirement! 🎂

Thanks to all who came out to Bike-O-Rama this weekend! We are closed today, 3/16/26 due to the extreme winter weather. We'll be back tomorrow for our normal scheduled hours!

You know what time it is 🤠 Y’all ready to ride the ‘Rama???

▪March 13-15
▪Alliant Energy Center
▪Free Admission
▪Thousands of bikes, accessories, clothing
▪Deepest discounts of the year

What better way to kick off Spring than with a new bike?! 🌼