Machinery Row Bicycles

RoundTrip’s Smart Trips Challenge is back! From September 1-30, log your eligible trips for work, school, errands, and entertainment for chances to win 20+ weekly and grand prize drawings. Every trip that replaces a solo drive counts.

This year, back by popular demand is Bike & Bus Bingo! 🚲🚍
Play along during the month of September to win prizes for a single bingo and/or a full blackout. Visit the link in our bio for more details.

Happy rolling and strolling!

Sunday's forecast: bikes and beets! This Sunday we're teaming up with our favorite vegan cycling team for our Century Training Club ride! 😃🩷🥕 We'll ride out to McFarland for a snack stop at the Vitruvian Farm Store, a scenic spot with a huge selection of fresh local produce and other goodies. 🧑‍🌾 The weather is supposed to be lovely and not too hot. 🌞

Century Training Club
Date: Sunday, June 28th
When: 8:00am
Where: Machinery Row Bicycles
Distance: 33 miles
Elevation Gain: 1161 ft
Pace: A group: 16-17mph average, B group: 14-15mph average
*Please fill out a Ride Waiver on our website if you haven't already*

Hey friends! Our Friday Lunch Bunch E-bike rides are back! If you’re looking for a casual group ride in a friendly environment and you love trying new lunch spots in Madison, this ride is for you. Although it is primarily an e-bike ride, all bikes are welcome. Hope you can join us! 😁🚲

Madison showed up! 💙

Thank you to everyone who joined us during Madison Bike Week 2026. The rides, conversations, smiles, and shared love of cycling are what make this community so special. We feel lucky to be part of such a vibrant biking culture and appreciate everyone who spent part of their week with us. 🌈

Here’s to more miles, more adventures, and more time together on two wheels 🚲

Happy Bike Week Eve! Here are the events we are putting on this year 🌞 Come on out, we’d love to celebrate the start of summer with you!

For the full list of Bike Week events, click the link in our bio 🔗

And we’re back 😎 2026 Century Training Club rides kick off during Bike Week on Sunday, May 31st! Whether you’re a seasoned CTC rider, or new and just want to see what it’s all about, we’d love to have you join us. Follow us here for weekly ride updates, or DM us and we’ll add you to our CTC email list. See you on the bike path 🚴🏿‍♀️🚴🏽‍♂️💨

Join us at CORP Trails’ Spring fundraising event Saturday, April 25th! Reconnect with your riding crew, meet new people who share your passion for riding, and kick off the season while supporting local trails!
Registration: https://www.zeffy.com/en-US/ticketing/2026-love-your-trails-day

Advance Tickets $25
Day of event $30
5–8 PM at Saris Headquarters
5253 Verona Rd, Madison