Machinery Row Bicycles

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Machinery Row Bicycles Madison's full-service bike shop. Full lines of mountain, road, cyclocross, fat, electric, triathlon
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Serving Madison with the best bicycles, clothing, gear, and maintenance in the most beautiful bike store in the world!

Fall hours update! We're shortening our weekend hours to 10am-5pm on Saturday and 12pm-4pm on Sunday. We're still here s...
10/16/2026

Fall hours update! We're shortening our weekend hours to 10am-5pm on Saturday and 12pm-4pm on Sunday. We're still here seven days a week for all your cycling needs! 🍁🚲

Door County Century 2026 is in the books!Congratulations to everyone who challenged themselves on the bike last Sunday 👏...
09/19/2026

Door County Century 2026 is in the books!

Congratulations to everyone who challenged themselves on the bike last Sunday 👏 We are especially proud of our Century Training Club riders who worked so hard this summer to achieve this goal! From early morning summer roll-outs at the shop to crossing the finish line at Sturgeon Bay, this crew has continually pushed their limits together. The community we’ve built with this group is so incredible. Thank you to everyone who joined our training rides and made this weekend so special. Here’s to the miles behind us and the adventures ahead.

Photos by Powers Spees 📷

RoundTrip’s Smart Trips Challenge is back! From September 1-30, log your eligible trips for work, school, errands, and e...
08/31/2026

RoundTrip’s Smart Trips Challenge is back! From September 1-30, log your eligible trips for work, school, errands, and entertainment for chances to win 20+ weekly and grand prize drawings. Every trip that replaces a solo drive counts.

This year, back by popular demand is Bike & Bus Bingo! 🚲🚍
Play along during the month of September to win prizes for a single bingo and/or a full blackout. Visit the link in our bio for more details.

Happy rolling and strolling!

06/28/2026

✌️ Thanks to all who came out this morning for Century Training Club! We enjoyed a beautiful (slightly humid) ride out to Vitruvian Farms with Powered by Plants Cycling 🫶 This community is truly like no other, and we are filled with gratitude every time you all show up. Same time next week, yeah?

Sunday's forecast: bikes and beets! This Sunday we're teaming up with our favorite vegan cycling team for our Century T...
06/26/2026

Sunday's forecast: bikes and beets! This Sunday we're teaming up with our favorite vegan cycling team for our Century Training Club ride! 😃🩷🥕 We'll ride out to McFarland for a snack stop at the Vitruvian Farm Store, a scenic spot with a huge selection of fresh local produce and other goodies. 🧑‍🌾 The weather is supposed to be lovely and not too hot. 🌞

Century Training Club
Date: Sunday, June 28th
When: 8:00am
Where: Machinery Row Bicycles
Distance: 33 miles
Elevation Gain: 1161 ft
Pace: A group: 16-17mph average, B group: 14-15mph average
*Please fill out a Ride Waiver on our website if you haven't already*

Hey friends! Our Friday Lunch Bunch E-bike rides are back! If you’re looking for a casual group ride in a friendly envir...
06/11/2026

Hey friends! Our Friday Lunch Bunch E-bike rides are back! If you’re looking for a casual group ride in a friendly environment and you love trying new lunch spots in Madison, this ride is for you. Although it is primarily an e-bike ride, all bikes are welcome. Hope you can join us! 😁🚲

Madison showed up! 💙Thank you to everyone who joined us during Madison Bike Week 2026. The rides, conversations, smiles,...
06/09/2026

Madison showed up! 💙

Thank you to everyone who joined us during Madison Bike Week 2026. The rides, conversations, smiles, and shared love of cycling are what make this community so special. We feel lucky to be part of such a vibrant biking culture and appreciate everyone who spent part of their week with us. 🌈

Here’s to more miles, more adventures, and more time together on two wheels 🚲

06/04/2026

🌧️ Due to tomorrow’s rainy forecast, we are making changes to our two events:

☕️🍩Coffee & Donuts will be moved inside Machinery Row, and will start at 10am until supplies last. Come visit us!

🍴Lunch Bunch E-Bike ride is cancelled. Crossing our fingers for better weather next Friday! 🤞

Happy Bike Week Eve! Here are the events we are putting on this year 🌞 Come on out, we’d love to celebrate the start of ...
05/29/2026

Happy Bike Week Eve! Here are the events we are putting on this year 🌞 Come on out, we’d love to celebrate the start of summer with you!

For the full list of Bike Week events, click the link in our bio 🔗

And we’re back 😎 2026 Century Training Club rides kick off during Bike Week on Sunday, May 31st! Whether you’re a season...
05/01/2026

And we’re back 😎 2026 Century Training Club rides kick off during Bike Week on Sunday, May 31st! Whether you’re a seasoned CTC rider, or new and just want to see what it’s all about, we’d love to have you join us. Follow us here for weekly ride updates, or DM us and we’ll add you to our CTC email list. See you on the bike path 🚴🏿‍♀️🚴🏽‍♂️💨

Address

601 Williamson Street
Madison, WI
53703

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 5pm
Sunday 12pm - 4pm

Telephone

+16084425974

Website

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