Providing Wisconsin with the best in outdoor apparel, footwear & equipment since 1949.
We're a local, third generation, woman-owned, family business & we look forward to working with you! Madison’s locally owned outdoor lifestyle shop established on family values, a deep respect for nature and a passion for outdoor pursuits.
08/19/2026
Thursday night plans? 🌃 Join us at the Thursday Night Market on State Street tomorrow night! Stop by Fontana Sports and say hey 🏕️ We will have great deals on clothing, outdoor gear, backpacks, water bottles, and plenty more!
🎉 Welcome back, students! 📚
A new school year means new goals and plenty of opportunities to get in the game! Fontana Sports is cheering you on every step of the way. 💙
Here’s to a great year ahead, Madison! Go get ’em! 🙌
08/15/2026
Happy Saturday ☀️🐶 Welcoming all our farmers market dog walkers!!! Come on in, pups and all!
Wishing all our Fontana Sports customers a tail-wagging kind of day! 🐾
Del Dia packs are made up of 100% high-quality leftover fabric that might have ended up in a landfill ♻️ Save the planet, and rock a one-of-a-kind piece!
Things only Fontana Sports employees would understand! 😅
Turns out “it’s a bird” isn’t a very specific ID 🐤
Into birdwatching? We’ve got the binoculars, guides, and…stuffed animals 😅 All that you need at Fontana Sports!
Game on! 🏀🏈🏐
Fontana Sports has everything you need to make the most of your free time. Grab your friends, pick your game, and let the good times roll! 😁
Sorry we’ve been a little quiet! 👋 I’m back and sharing some of my favorite clearance finds in the store! 😁
Great gear and even better deals, so come check them out! 🛒
The Maxwell Street Day deals are still going strong inside Fontana Sports! So come score some major discounts while escaping the bad outdoor air! 🌬️
Step into our crisp central air, and shop comfortably at 216 N. Henry St. today! 🛍️
*non-sale items are no longer 10% off
Final Call! 🚨
The deals are almost gone. Swing by Fontana Sports before Maxwell Street Days wraps up and score your last chance at the best savings 🏃💨
| Monday | 10am - 7pm |
| Tuesday | 10am - 7pm |
| Wednesday | 10am - 7pm |
| Thursday | 10am - 7pm |
| Friday | 10am - 7pm |
| Saturday | 10am - 7pm |
| Sunday | 11am - 6pm |