Max Sports Marketing

Why not spell it out - Players United? 🤷‍♂️

Why the NBPA is debuting a B2C brand The new commercial brand, Plyrs Untd, is “changing the partnership dynamic” to put more power in the hands of the athletes, one NBPA exec said.

Get ready for a month long super bowl type blitz of commercials. Top beer brands seize on the FIFA World Cup to regain lost market share to seltzers and other alcoholic beverages in recent years.

How alcohol brands are overflowing the World Cup this summer “Everything we’re doing around the World Cup is going above and beyond,” a Michelob Ultra marketing exec said.

An excellent choice, 1.3M Followers on the Gram, adidas sponsored. Wicked smaht move by those folks at Samuel Adams 😉

Why Sun Cruiser tapped its first athlete partner during her offseason The vodka iced tea brand recently kicked off a partnership with Indiana Fever star Sophie Cunningham to help grow its awareness during the WNBA offseason.

Jim Beam continuing its marketing in sports. 👍

Jim Beam is taking its American roots to global fans with sports sponsorships From MLB teams to US Soccer and the Cadillac F1 team, the bourbon brand’s sports marketing initiatives hit “global, national, and hyper-local” audiences, an exec said.

Sports marketing at its finest.

Why did Stephen Curry leave Under Armour? Golden State Warriors superstar Stephen Curry will become a sneaker free agent as he and the sportswear company have officially parted ways.

Gronk For Life in New England. 👍

Gronk to fulfill late friend's wish, retire as Patriot Rob Gronkowski plans to sign a ceremonial one-day contract with the New England Patriots on Wednesday so he can "retire as a Patriot for life."

So Nice to see Michelle Beadlle back! With killer co-hosts.

FanDuel TV Renews Michelle Beadle’s ‘Run It Back’ Michelle Beadle’s NBA-focused ‘Run It Back’ will return for a fourth season, a FanDuel spokesman confirmed to Front Office Sports.

What are the odds there will be more of this in the NBA this season? ...

Chauncey Billups, others arrested in FBI probe linking NBA to Mafia gambling ring Terry Rozier, a 10-year NBA veteran, joined the Miami Heat in 2024 from the Charlotte Hornets.

Two Best Words in Sports Tonight - Game Seven.
https://www.espn.com/mlb/story/_/id/46654655/mlb-playoffs-2025-alcs-game-7-seattle-mariners-toronto-blue-jays-questions-preview

Seven questions that will decide Mariners-Blue Jays ALCS Game 7 Who has the vibes, the edge -- and the bullpen? Our experts predict which team will move on to the World Series in Monday's win-or-go-home showdown.

Amazing.
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