The Fitness Store

09/11/2026

Today's Featured Product!

Aventon Abound LR

The Abound LR is the answer to all your cargo conundrums! The 750W motor, long rear rack, and 440lb payload capacity make this the ultimate cargo carrier. Whether you're loading up the kids, your beach day essentials, or your most ambitious grocery haul, the Abound LR is ready to take on any challenge. With a gravity cast frame, adjustable quill stem, front suspension, and suspension seatpost, you can ride confidently and comfortably no matter what you're bringing along. With the addition of ACU technology, you'll rest assured knowing you can locate and control your bike from anywhere. The possibilities for what you can carry are endless, so load up and enjoy the ride with Abound LR.

Stop in The Fitness Store on 1410 Dewey St in Manitowoc to test ride one today!

The Abound LR is the answer to all your cargo conundrums! The 750W motor, long rear rack, and 440lb payload capacity make this the ultimate cargo carrier. Whether you're loading up the kids, your beach day essentials, or your most ambitious grocery haul, the Abound LR is ready to take on any cha...

09/10/2026

Today's Featured Product!

Aventon Soltera 2.5 - $1099.00

Revolutionize your ride with the Soltera 2.5. Designed for performance and versatility, the exceptional handling and upgraded componentry puts you in command of every ride. Now with hydraulic brakes and faster rolling tires, the Soltera 2.5 is sure to elevate every ride. The lightweight frame design and advanced torque sensor technology pair perfectly to ensure you can seamlessly conquer your commutes or take a cruise through the city with maximized efficiency. Integrated turn signals ensure you stay visible and safe, giving motorists and pedestrians clear communication, day or night. Hop on the Soltera 2.5 and put your pedals to the pavement, more road awaits.

Try one today at The Fitness Store!

Revolutionize your ride with the Soltera 2.5. Designed for performance and versatility, the exceptional handling and upgraded componentry puts you in command of every ride. Now with hydraulic brakes and faster rolling tires, the Soltera 2.5 is sure to elevate every ride. The lightweight frame design...

09/08/2026

Today's Featured Product!

Aventon Aventure M

ON SALE for $2799.00!

Aventure M is the perfect blend of rugged capability, performance, and technology to help you explore further than ever before. With meticulously designed frame geometry, a 80mm suspension fork, and 4.0" tires, there's nowhere the Aventure M can't take you. The Aventon A100 mid-drive motor provides enough torque and power to conquer any terrain, giving you a responsive ride feel that can be easily customized with Ride Tune capabilities. You can focus solely on the making it to the next mountain peak with Aventon's E-Shift with AutoShift functionality ensuring you're always in the right gear at the right time. ACU technology brings a host of connectivity and added security features including GPS tracking and an integrated lock, while the updated display shows you important metrics like torque, cadence, and power to help you maximize every ride. No matter where you want to go, Aventure M will get you there.

Stop in The Fitness Store (1410 Dewey St) in Manitowoc to try one today!

The Aventon Aventure M Fat Tire E-bike is engineered for all-terrain exploration, featuring robust 4” fat tires and a powerful electric motor that effortlessly tackles sand, snow, and rugged trails. Its ergonomic design and suspension system ensure a smooth and comfortable ride on every adventure....

09/05/2026

Today's Featured Product!

Aventon Pace 5 REC

ON SALE FOR LABOR DAY! Only $1699.00

Meet the Aventon Pace 5 REC, a step-through electric cruiser bike built for comfort, power, and everyday confidence. Designed for riders who want a relaxed way to stay active, Pace 5 REC combines an upright riding position, swept-back handlebars, an adjustable stem, and a wide comfort saddle to reduce strain on your back, wrists, and joints. Whether you’re cruising neighborhood streets, riding paved bike paths, or heading out for casual errands, this comfort cruiser ebike helps every ride feel smooth, stable, and easy to enjoy.

Stop in The Fitness Store on 1410 Dewey St in Manitowoc to try our best selling ebike model today!

The Aventon Pace 5 Rec Step-Through is a versatile e-bike designed for accessibility and comfort. Its step-through frame offers effortless mounting and dismounting, while advanced features ensure a smooth and reliable ride.

09/04/2026

Today's Featured Product!

Aventon Level 4 REC E-Bike

Labor Day Sale - only $1899.00

The Level 4 REC builds on Aventon’s legacy as a trusted, accessible commuter option, pairing a 750W hub motor with up to 75 miles of range for dependable, all-weather transportation. It’s built for riders who value simplicity, confidence, and everyday utility, offering strong acceleration for city streets, comfortable suspension for longer rides, and intuitive connectivity for security and peace of mind. With its combination of power, practicality, and affordability, the Level REC is the perfect balance of comfort and capability for riders who just want a bike that works every time they need it.

Stop in The Fitness Store on 14th and Dewey St to test one today!

The Aventon Level 4 Rec combines a powerful motor with an extended battery life, offering exceptional performance for long rides. Its sleek design ensures a modern aesthetic while maintaining functionality and comfort.

09/03/2026

Featured products are back!

Aventon Aventure 3 E-Bike!

NOW on sale for Labor Day at $1899.00!

Embrace the all-terrain with the Aventure 3, our electric fat-tire bike that combines rugged performance with cutting-edge technology. Featuring 4" fat tires, a suspension fork, and a suspension seatpost, the Aventure 3 is built to easily navigate any terrain. Equipped with ACU Smart Bike technology, which includes 4G/GPS capabilities and advanced anti-theft features, the Aventure 3 keeps you connected and your bike secure. Its powerful 750W motor (with 1440W peak power in boost mode), 65 miles of range, and Ride Tune customization ensures you can get where you want, how you want. No matter where you want to explore, the Aventure is ready to take on the challenge.

Stop in The Fitness Store to test ride today!

The Aventon Aventure 3 is the ultimate Ebike for adventure seekers, combining rugged performance with cutting-edge technology. Featuring 4" fat tires, a suspension fork, and an added suspension seatpost, the Aventure is built to conquer any terrain with ease. Now equipped with ACU technology tha...

09/02/2026

Hey Everyone!

After a crazy-busy summer (this is a good thing and I'm not complaining even a little bit), we'll be giving the staff a bit of a breather this weekend. The Fitness Store will close at 1:00 Friday afternoon and will reopen at 10:00 Tuesday morning.

Huge thanks go out to all of you who have put your trust in us by purchasing a new bike, new fitness equipment or service on either this summer.

Have a safe and enjoyable Labor Day weekend.

08/23/2026

So proud of our 5 Star Reviews. Here are a few more recently posted:

"Super friendly, professional service! Would definitely come here again!" ~ Jodee S

"We had a flat tire that needed to be fixed by morning so we could go on our 29 mile bike ride that was planned. We called The Fitness store and he was so kind and said he would fit us in even though he was the only one working and they were scheduled to close within the hour. He was very friendly and answered all our questions." ~ Jean S

"The person who helped us was really wonderful, he explained everything thoroughly and was super kind when answering all of our question! Great experience!" ~ Marley H

Thank you to each and every customer. We truly appreciate your business and your 5 Star reviews.

08/21/2026

Did you know that e-bike crashes have increased in Wisconsin by 171% between 2022 and 2025 and that hospitals across the country have reported serious injuries due to e-bike crashes have increased up to 700%?

If you allow your children to operate an e-bike, we urge you to educate them before allowing them to ride. Ensure they understand they are required to follow traffic laws and regulations including all traffic signs. Encourage them to wear a helmet when riding. Ride with them to ensure they are engaging in safe riding practices. Also, it’s a good idea to check to make sure it is legal prior to allowing them to ride. You may be cited for allowing them to operate a motor vehicle without a license.

An e-bike crash has the potential to cause serious injuries and unexpected financial burdens.

The Sheboygan Police Department is educating officers and focusing patrols on dangerous e-bike behavior and illegal e-bike and e-moto operation.

For more information see https://www.sheboyganwi.gov/680/E-Bikes