Walker Media

Forbes is really a…(you’ll have to read to find out). And don’t forget to save this post, because you’re hearing this here people 💅🏾

REAL TALK 🗣

Allll the gurus have been telling you that you don’t need a “fancy funnel” in your business and to that, I ask…what does that meannnnn??!

Like really.

What is classified as a fancy funnel? Taking a more strategic approach to marketing your business beyond posting content and showing up daily for your audience?

Good tactics, but overall sounds like slow growth to me… 🥱

There. I said it.

Did you know, the magic happens…🎩

When you DECIDE you want to take a step back from slow growth strategies and implement a ‘Funnel First’ approach

✨You DECIDE you want to automate the lead generation in your business so that you can spend time doing what you truly love in your business…serving your clients and seeing them win

✨You CREATE extra time thinking…DREAMING about that extra branch of your business you have been wanting to start for months, maybe even years

✨You EXECUTE on the vision and ‘Just Cause’ you mapped out for yourself and business at the top of a new year (BTW…time has gone by, but there’s still plenty of time) ⏱

SO, WHAT’S YOUR PLAN?

A FUNNEL IS MORE THAN A PAGE. ⁠

Heck, it’s more than a few pages strung together by an order bump, upsell, and OTO. (One time offer)⁠

A funnel is an elaborate system that encourages cold, warm, and hot traffic to turn into paying customers that lead to repeat buyers over time. ⁠

Increasing customer lifetime value and transaction density. (We love this, We need this!!) 🥳⁠

Your marketing is what captures your audience’s attention and helps shift the “temperature” of your target community through forward-facing promotional efforts.⁠

So, a funnel comes in and operates as a cash collecting machine that COMPLETES the job that you have ALREADY laid the groundwork for through your organic and paid visibility and marketing efforts. ⁠

And let me tell you… A solid funnel can do a lot on the backend. For example:⁠

→Retarget buyers who show interest but don’t buy⁠
→Identify those in your audience who are most problem aware (that means you have a good chance at presenting your offer_⁠
→Continue to nurture those who have paid for your products and seamlessly prepare them to purchase the next one⁠

And more… 😁⁠

Once set up correctly, you don’t have to lift a finger. Rather, you get to be out and about running errands and your phone lights up with stripe notification letting you know that you’ve just made a sale (That becomes passive income 💅🏾) ⁠

Was this helpful? Drop an emoji down below 👇🏾

3 tips to keep your emails out of Spam…

1️⃣ Avoid having too many links
2️⃣ Keep extra elements in your email to a minimum
3️⃣ Be aware of the language you’re using (“promo,” “urgent,” “sale,” and so on can set off the spam filters!)

Are you focusing on increasing Customer Lifetime Value?

When starting a business, the three main pillars of success usually revolve around business development, growth, and creating a strong customer satisfaction rate. Once you start gaining traction from consumers, the next step is asking yourself how can I increase customer lifetime value?

Many businesses focus on bringing in new customers, and neglect the importance of CLV for their existing consumers. Many studies have shown that you can have a greater increase in revenue by keeping existing customers coming back for more.

Let’s break down five simple ways to increase CVL for your business, and continue growing your company’s success:

1️⃣ Perfect the Consumer Recruitment Stage
2️⃣ Create Content that Keeps Customers Engaged
3️⃣ Don’t Neglect the Importance of Customer Service
4️⃣ Build Strong Relationships and Listen to Customer Feedback
5️⃣ Boost Transaction Density

Questions on increasing CLV? Drop a comment, I’m here to help!

Let's Talk About The Marketing Mix 🥣 👇🏾

In case you are unfamiliar, the marketing mix stands for: Product, Place, Price, Promotion, Package, Positioning & People. Often, marketers refer to this concept as the 7 P’s, which is fitting.

Using this streamlined concept will be GAME CHANGING for your business. That is if you choose to apply it...

Ask yourself these 7 questions 🤔:
1. Product: What are you selling and why?
2. Place: Where are you selling your product or services?
3. Price: How much are you charging for your product or service?💰
Pro-tip: This part of the mix is all about finding a price that not only aligns with the value you are offering, but takes into account what an ideal client is WILLING and ABLE to pay.
4. Promotion: What marketing tactics are you going to implement to reach your sales projections and goals?
5. Package: How will you go about delivering a transformation?🎁
6. Positioning: When people interact with your content, how do you want to be viewed? (ex. authority, expert, service provider, collab partner, and so on)
7. People: Who is your ideal client for your specific offer?🙋🏼‍♀️🙋🏽‍♀️🙋🏾‍♀️

The 5 Types of Social Media Content You NEED to Market Your Business:

1️⃣ Visual Content
2️⃣ Video/GIF/Temporary Content
3️⃣ Infographic Content
4️⃣ How-To/Educational Content
5️⃣ Listicle Content

Which of these is your favorite?

4 to try this year…

1️⃣ Asynchronous Learning
2️⃣ Dynamic Content
3️⃣ Data-Driven Decision Making
4️⃣ Microlearning

What other trends are you trying out this year?