09/21/2026
🍊 MEET OUR NEW OWNERS | ALECK & CRYSTAL RIOS 🍊
Entrepreneurs. Parents. Community builders. And now, proud owners of Orangetheory Fitness in the Rio Grande Valley through Sweat Collective.
Aleck and Crystal Rios are the founders of ELIVATE Lifestyle Brands, a family of brands built around one mission:
To impact lives through health, wellness and fitness, empowering people to become a better version of themselves every day.
For Aleck and Crystal, this chapter is about more than ownership. It’s about serving the community they call home and creating opportunities for people across RGV to live healthier, stronger lives.
ALECK RIOS
“Bringing Orangetheory Fitness into the ELIVATE Lifestyle Brands family felt God-sent. It aligned with who we are, our core values, our mission and our commitment to the Rio Grande Valley.
This gives us an opportunity to connect health, wellness and fitness in a way that motivates people to show up, believe in themselves and become better every day.
Most importantly, this isn’t about us. It’s about our community, our members and the people who trust us. We’re here to serve them, and we’re just getting started.”
CRYSTAL RIOS
“For me, this journey has always been about people and the belief that the right environment, support and community can help someone realize what they’re capable of.
Every person who walks into Orangetheory has a different story. Some are changing their health, rebuilding confidence or chasing a goal they once thought was impossible. But they all made the decision to show up and that decision can change a life.
As a wife, mother and business owner, I know how easy it is to put yourself last. I want our studios to remind people that investing in themselves matters and that becoming stronger can create confidence that carries into their families, careers and lives. If we can inspire someone to believe in themselves, show up one more time and become better than they were yesterday, then we’re fulfilling our purpose.”
Together, Aleck and Crystal are excited to build on what makes Orangetheory special while bringing new energy, new experiences and a renewed commitment to the RGV.
