Infinity Bike Shop

Find your person and just ride. 🙌

There's something about having a riding partner who pushes you just enough, laughs with you mid-climb, and shows up no matter what the weather looks like. July is the perfect month to get more miles in with someone who makes every ride better. 🚲

Summer break + a bike = the best kind of July. ☀️🚲

There's nothing like watching kids discover the freedom of riding on their own. One thing worth knowing before buying a kids' bike: fit matters more than most parents realize.

A bike that's too big is actually harder and less safe to ride than one that fits properly. Come in this month and we'll size them up correctly so they can focus on the fun part. 🥳

No agenda, no pace requirements, just a summer trail and good company. ☀️

Some of the best July rides are the unplanned ones where you just pick a path and see where it goes. If you've been thinking about getting a friend into cycling this summer, a casual trail ride is the perfect place to start. 🙌

Today's ride is calling... 👀

🏔️ Mountain
🪨 Gravel
🛣️ Road

Which one are you choosing?

Drop your answer in the comments! ⬇️

Today's Ride

July is Independent Retailer Month and we are proud to be exactly that! 💛

Local, independent businesses are the heartbeat of every great community. We show up for you because you show up for us and that relationship means everything.

Thank you for choosing local. 🙏

Some paths just make you want to keep going and going and going. 🌲☀️🚴‍♀️

July gravel riding through the trees is its own kind of magic, especially when the trail ahead disappears around a bend and you have no idea what's coming next.

That sense of exploration is why so many road riders are making the switch to gravel this summer.

Curious if a gravel bike is right for you? Come talk to us and we'll help you figure it out. 😎

Watch this space for some big news soon from Infinity Bike Shop!

Your city has no limits, and neither do you.

With the Vida E+ EX, every street becomes yours to explore. Set your pace, settle into the ride, and discover more of what your city has to offer.

Built for everyday adventures, the Vida E+ EX combines comfort, confidence, and smart features to help you ride further and move freely on your own terms.

✅ 140mm Travel Dropper Post�
✅ 80mm Travel Suspension Fork
�✅ Integrated Front Light + Rear Brake Light Signal

Whether you’re chasing the morning, crossing town, or simply riding for the joy of it, the Vida E+ EX is ready for wherever the day takes you.

Learn more on the Momentum website or visit Infinity Bike Shop to experience the ride.
Ride relaxed. Go further. Feel unstoppable.

Vida E+ EX

Mud on the kit, fire in the eyes. 🔥

Gravel racing season is in full swing and there is nothing quite like the feeling of pushing through a long effort when everything gets hard.

Whether you're racing this summer or just training like you are, that mindset is everything. 🫡

A banana at the top of a climb is basically a five-star meal. 🍌😂

But in all seriousness, on-bike nutrition is something a lot of cyclists overlook until they bonk hard on a July ride in the heat.

A good rule of thumb: eat before you feel hungry and drink before you feel thirsty. Simple carbs every 45 minutes on longer rides make a huge difference. 🫡