Turtle River Trading Co.

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Turtle River Trading Co. The Best Bait & Tackle Store on the Planet 🌎!! Mercer's # 1 Bait & Tackle Store! We have everything you will need to fish or hunt in these beautiful Northwoods.

Live bait comes in daily...best in the Northwoods.

It’s shaping up to be a great Halloween week for Musky 👻!!!Let’s do a spooktacular SALE!  🎃 10% OFF All Musky reels and ...
10/27/2026

It’s shaping up to be a great Halloween week for Musky 👻!!!
Let’s do a spooktacular SALE! 🎃
10% OFF All Musky reels and we will put FREE line on for you. Average savings $35-$50

See you soon at The Best Bait & Tackle Store on the Planet 🌎!!

Our Musky Suckers keep getting it done, day after day!Mike Warner with a beautiful 47” Tiger on our large sucker!!Plenty...
10/20/2026

Our Musky Suckers keep getting it done, day after day!

Mike Warner with a beautiful 47” Tiger on our large sucker!!
Plenty in stock for this week with more coming for the weekend!!!
See you at The Best Bait & Tackle Store on the Planet 🌎!!!

We will be fully stocked on Musky Suckers for this weekend with over 200 in our spacious bait tanks.Our suckers are defi...
10/15/2026

We will be fully stocked on Musky Suckers for this weekend with over 200 in our spacious bait tanks.
Our suckers are definitely getting the job done out there.
Rick Graser & Cory Skinner put this one in the boat and won the Deer Lodge Tournament.
Eric Hansen & Rick Hoffman got this Tiger!!!

Just 2 examples of the over 35 caught on our suckers in the last 2 weeks.

Stop in at The Best Bait & Tackle Store on the Planet 🌎 and load up!!!!

10/08/2026

Just a reminder 🚨
The Youth Deer 🦌 Gun Hunt is this Sat & Sun.

All Hunters must wear ORANGE in the field.
Except duck & goose hunters.

10/02/2026





Ladies, if you’ve ever thought, “I’d love to fish more, but I don’t have anyone to go with,” check out WI Women Fish! 🎣T...
10/02/2026

Ladies, if you’ve ever thought, “I’d love to fish more, but I don’t have anyone to go with,” check out WI Women Fish! 🎣

This women’s fishing club welcomes everyone from beginners to experienced anglers, with year-round outings, classes, and opportunities to learn from and encourage each other. You don’t have to know it all to join, just be willing to give it a try!

Their Fish Camp is happening here in the Northwoods right now, and Turtle River Trading Company is proud to be a sponsor. We love seeing more women getting out on the water, building confidence, and finding fishing friends! 💙

Interested? Follow WI Women Fish or visit wiwomenfish.com to learn more and become a member. Your next fishing buddy could be waiting there!

IT’S FISH CAMP DAY!!! 🎣❤️

Today officially kicks off our 20th Annual WI Women Fish Fish Camp! Rikki and I arrived at Donner’s Bay Resort last night, and the owners told us someone had left something for us at the bar.

And then they brought this out. 😭❤️

Our theme this year is “It’s So Much More Than Fishing.” Before Fish Camp even officially started, we were reminded exactly why. ❤️ Thank you Lindsay, we absolutely love it!

Alright, ladies…

LET’S KICK OFF FISH CAMP #20!!! 🎣🙌❤️

Built by women. Fueled by fishing.
Still making waves.


Great job!!!
09/27/2026

Great job!!!

Address

5227 N US Highway 51
Mercer, WI
54547

Opening Hours

Monday 6am - 5pm
Tuesday 6am - 5pm
Wednesday 6am - 5pm
Thursday 6am - 5pm
Friday 6am - 6pm
Saturday 6am - 6pm
Sunday 6am - 5pm

Telephone

+17154760123

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