Coach Shawn Brooks

The question your clients ask most often is your next post. If one person paid to ask it, hundreds are searching it for free. Your FAQ is a content calendar hiding in plain sight. Tip 19 of 20.

You don’t just “do coaching” — you take every client through a process. Name it. A named framework turns “let’s see how it goes” into a system people can actually buy. Tip 18 of 20.

The first hour after posting decides how far your post travels. Reply to every comment in that window — your replies count as comments too, so every conversation doubles the signal. Tip 17 of 20.

“Thoughts?” gets silence. “What’s the one task you keep avoiding?” gets answers — and answers get you reach. End today’s post with a specific question. And since fair is fair: what’s the one task YOU keep avoiding? Tip 16 of 20.

New profile visitors decide to follow based on what they see first — and “most recent” is rarely “most convincing.” Pin your best-performing video to the top. Tip 15 of 20.

An outdated copyright year in your footer makes your website look abandoned — and abandoned reads as out of business. Thirty-second fix. Go check yours. Tip 14 of 20.

Prospects Google you before they ever visit your website — that first results page is your real first impression. Search your name plus “coach” and see what they see. Tip 13 of 20.

There’s a lead in your inbox who went quiet three months ago. One no-pitch email — “thought of you, how did it go?” — opens more doors than any cold outreach. Tip 12 of 20.

You send emails every day. Every single one can quietly offer the next step — without you ever pitching. Add your booking link to your signature right now. Tip 11 of 20.