San Francisco Running Company

Ghost Trail Launch with Brooks - November 15th

Ghost Trail Launch with
November 15th, 2025
8:00am

Come join SFRC’s Saturday Group run as we welcome a new trail contender, the Brooks Ghost Trail.

Brooks will have demos of the new Ghost Trail so come early to try a pair. There will be a challenge segment up Miwok as well as a general raffle to take home a pair of Ghosts! We will offer heat pressed shirts in celebration of the launch, while supplies last.

Post run nourishment courtesy of Brooks in the form of coffee and bagels!

When the new guy shows up to run club and you convince him to take the nose selfie at sunrise.

Absolute legend, 4X Barkley Marathons finisher, Jared Campbell dropped into last week and had to be initiated into the sunrise nostril selfie club.

How’d he do? You be the judge. 👃 😆

What a privilege is was to host the Nike Women’s Headlands Half this year.

We can’t wait to see you again on the trails!

Join us every Saturday at 8am for our weekly group trail runs, and don’t miss our collab with the first Saturday or every month for no-drop adventures in our Marin Headlands backyard.

Huge congrats to every woman who showed up, pushed hard, and celebrated the miles together at the Nike Women’s Headlands Half Marathon Fun Run today.

The climbs were steep, the fog nonexistent, and the community energy was off the charts!

🙏

📸

visuals

We had the incredible opportunity to follow for a day earlier this week on the California leg of his States of Elevation Project with

We recognize that countless hours of planning and logistics have gone into this journey, but we’re blown away by how chill the whole day felt.

Let’s be clear. There’s nothing chill about just finishing climbing 70 14ers and riding thousands of miles, but something about the whole operation was stunningly casual.

Waking up at dawn in your RV parked on a gravel pullout ☑️

Tossing your bike on your bed to make room so guests can join you in your tiny RV kitchen ☑️

Riding 50k+ before stopping for a breakfast of sour dough, cheese, avocado, and hummous ☑️

Snagging a group photo before setting off for another 100k on your bike ☑️

Repeating the next day ☑️

Perhaps that’s what being absolutely aligned with your purpose is like.

Find your passion.
Find your team.
& Just keep moving forward.

📷

Quivers? We got ‘em!

Head over to our shop in Mill Vallry and our online store for the best trail running selection in the West.

Javelina Training Day + Hoka
Saturday, Sept 27
8AM
SFRC Mill Valley

We’re gearing up for Javelina Loops Training Run style this Saturday in the Marin Headlands.

We’ll have demos of the HOKA Mafate 5, Mafate X, and Challenger 8 and a pancake feast courtesy of HOKA.

Our heat press will also be available for custom apparel with a limited supply of Javelina patches.

After the run we’ll have a raffle for a free pair of HOKAs and a Javelina race entry.

Join the party this Saturday at 8!

The community made a strong showing at the UTMB Finals this past week in Chamonix with several runners participating in and finishing strong in the TDS, OCC, and CCC races.

In the title UTMB race that kicked off on Friday night, two of our SFRC Elite Team members & finished in the top F 20 OA with Laura placing 3rd in her AG.

These two phenomenal athletes were honored in 2024 with the SFRC GOAT Award, and they not only lived up to this designation, but absolutely dominated in the difficult conditions of the 2025 race, inspiring us with their strength, determination and perseverance in their journey up to and around the Mont Blanc Massif in France, Italy and Switzerland.

Congratulations Laura and Lindsey!

And speaking of massifs, a massive shout out to for the magnificent photos 📷 of the UTMB Week!

Still waiting…📍East Peak Mt Tam

📷 .dragunas

📍Marincello

Sometimes you just gotta take the dare, even if it seems impossible, difficult, ridiculous, or even really fun.

Last night our community got together for our first DARINCELLO event with to test out the new Cloud Ultra Pro and have some fun on our favorite uphill Marincello segment.

The goal was to team up with friends old and new, and to set a dare. 800 meters up, and 800 meters down.

A few examples:

Speed Walking Challenge
Pushups at the Top
10 Star Jumping Jacks at the Top
5-minute Lead Time
Asking 3 Get to Know You Qs
Identifying Flowers
Classic Sprint Challenge

We wrapped up the eve with pizza and a community newspaper produced and edited by the brilliant

Thanks to all who took the dare and celebrated with us last night!

🙏
📷

DARE. CHASE. WIN.

This isn’t your average Marincello mile.

Challenge someone on the Marincello segment—800m up, 800m down.
Set the rules and lay out the terms. Work together to create a dare—like a time gap, extra distance, or other twist—to even the odds.

Dares decide who’s bold enough to lead—or clever enough to win.

Most bracelets collected in 1 hour wins:
CloudUltra Pro
On trail kit
Cadence gift bag
$150 gift card to SFRC

No finish line. Just bragging rights and trail glory.

Followed by an after-party at The Junction.

Wed, July 23
5:30 PM
SFRC Mill Valley

RSVP Link in Bio

CHALLENGER 8.

Road-worthy cushion plus dirt-loving traction and durability—so you can follow wherever the scenic route takes you.

Available Now at San Francisco Running Company

CHALLENGER 8