Truly Spokin'

Where are you watching the Tour on this 4th of July?

It’s all mind over matter

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For David Goggins, the moment your mind screams "quit" isn't the finish line—it's just the warm-up. 🧠🔥

The legendary former Navy SEAL, ultramarathon runner, and elite endurance athlete completely changed the global conversation around mental resilience with his famous "40% Rule." It is a psychological framework that transforms how we view exhaustion and limits.

“When you think you’re done, you’re only 40% of what your body is capable of doing,” Goggins famously shares, serving as the ultimate wake-up call to anyone hitting a wall in their fitness or career goals.

Goggins argues that our brains act as a protective governor, intentionally making us feel tired, panicked, and defeated early just to keep us safe and comfortable. By understanding that an extra 60% of untapped potential is still sitting in reserve, elite performers can actively train themselves to override that mental friction. This exact, no-excuses mindset is what allowed Goggins to push through broken bones, kidney failure, and extreme physical trauma to accomplish historic physical feats—proving that the only real limits that exist are the ones we choose to believe.

Big shout out to Reggie Barnsdale for his top podium finish today at Oak Mountains Bump N’ Grind. Reggie raced a Giant Bicycles Trance Advanced Pro for the win!