Sugar Cycles, Inc.

09/17/2026

The All-New Specialized S-Works Diverge 4
“With our 12r S-Works lay-up, Internal Cable Routing, Future Shock 3.3 and SWAT 4.0, this is the Diverge that truly deserves the S-Works name.”
- Alex Jerome, Road & Gravel Product
Leader at Specialized
Come See Us To Experience The Ultimate Getaway Vehicle

09/10/2026

Some bikes are built to be ridden. Others are built to become LEGENDS. 🏆

Introducing the new Specialized Legends Collection — a lineup that takes rare and exclusive to another level.

🔥 The Crux — limited and individually numbered to just 55
🔥 The Tarmac — numbered to only 119
🔥 Plus two more incredibly rare builds completing this ultra-exclusive collection.

But it’s not just the numbers that make these bikes special. The attention to detail is unreal — from the one-of-a-kind finishes to the paint-matched components that bring every build together from front to back.

These aren’t bikes you’re going to see everywhere. They’re the kind of machines you see once, remember forever, and wish you grabbed when you had the chance.

Rare. Exclusive. Paint-matched. Legendary.

This collection won’t be around forever.

The only question is…

DO YOU WANT TO BE A LEGEND? 👑🚲🔥

09/04/2026

Don’t let the season pass you by.
Last chance to save on select
Specialized bikes and gear before these limited-time offers disappear.
Stop by the shop before these offers
end September 7th.

09/04/2026

Don’t let the season pass you by.
Last chance to save on select Specialized bikes and gear before these limited-time offers disappear. Stop by the shop before these offers end August 31st.

07/07/2026

07/07/2026

Huge congratulations to Virgil Skinner Jr on his New S-WORKS Tarmac SL9

07/02/2026

07/02/2026

Every new bike has a story.

Not just the one you’ll read about in reviews or experience on your first ride, but the story that starts long before the launch. Years of sketches, prototypes, testing, engineering, marketing, and countless hours from people who are passionate about creating something extraordinary.

When launch day finally arrives, everyone sees the finished product.

We get the privilege of helping tell the story.

There will be no shortage of videos explaining how this bike rides, climbs, descends, and performs. Those are important. But sometimes it’s worth stepping back to appreciate the incredible amount of work that goes into bringing a new bike from an idea to something sitting on the showroom floor.

We’re honored that our Cycling Specialist and Social Media Lead, Most Epic Media gets to scratch that creative itch by capturing these photos and moments behind the scenes. It’s more than taking photos or filming videos—it’s helping bring years of passion and innovation to life through a different lens.

Because great bikes deserve more than a launch.

They deserve a story.

RideSpecialized

06/06/2026

The new Crux 5 isn’t just winning races—it’s redefining what’s possible in gravel racing.

At Unbound Gravel, one of the toughest gravel races in the world, the Crux platform delivered an incredible performance, taking 1st, 2nd, and 3rd in the men’s race and 1st and 2nd in the women’s race. When the dust settled, one thing was clear: the Crux is built to perform at the highest level.

Combining massive tire clearance for today’s demanding gravel courses with an aerodynamic design that helps you carry speed mile after mile, the Crux 5 is the perfect blend of capability, efficiency, and race-winning performance.

Whether you’re chasing podiums, exploring backroads, or tackling your biggest adventure yet, the Crux 5 is ready.

Stop by Sugar Cycles and see the bike that’s leading the future of gravel racing. We have the Crux 5 in stock and on the showroom floor now.

Winning pedigree. Unmatched capability. Pure speed.