TrueSouth Custom Lures

10/25/2026

20 Years of Talladega Nights! Post your favorite quotes from the movie in the comments! 🇺🇸

10/15/2026

Just a little throwback Thursday action for you! The first available frog frame in the industry. Circa 2013

The Buzz Frame from TrueSouth Custom Lures is a great way to fish a Frog. Just slip on you favorite frog and go get em. We are offering these with Silver, Black or Gold blades. Strong frame with a 5/0 black nickel hook.

10/02/2026

Jigs have played a big part in tournament wins this year — and there’s a reason so many anglers keep one tied on.

A good jig has a way of producing those bigger bites when you need them most.

We’ve been making our jigs for over 15 years, and we still do it the same way — handcrafted in the USA, always hand-tied, and built with quality hooks and materials.

From the head design to the skirt, every detail matters. We make jigs you can have confidence in when it’s time to put a big one in the boat.

🇺🇸 Handcrafted in the USA
Quality hooks & materials Always hand-tied
Custom colors available Tournament proven
🇺🇸

08/17/2026

Remember when you first got hooked on Bass Fishing? Have we lost the fun of the sport?

Whether you’ve got the latest FFS, thousands of dollars in electronics, a tricked-out boat—or an old boat with a couple of rods and a handful of lures… you can still catch bass and have a great time.

Technology has changed fishing, and there’s nothing wrong with using it. But you don’t have to have the latest and greatest to enjoy being on the water.

Sometimes it’s just you, a rod in your hand, a good-looking stretch of shoreline and that feeling when a bass crushes your bait.

That’s what got most of us hooked in the first place.

Fish with what you have. Fish how you enjoy it. And most importantly… keep having fun.

07/24/2026

From our shop to the customer! This is why we do it! getting it done with the TrueSouth compact swim jig! Love to see memories being made on the water. 🇺🇸

07/17/2026

The Baby B-1 and the Baby V-Twin. These two will produce some fantastic action in ponds , streams and rivers but don’t sleep on them in the big water as well. Shown rigged with a Strike King Rage Menace Grub. When the pressure is on these are definitely a great choice to get some topwater action! 🇺🇸 True finesse buzzbaits!

07/13/2026

Night time is the right time for black! Here’s a few of our favorites for fishing at night! 🇺🇸

05/26/2026

Bass eat Bluegill! Not just in May but all year long! We got you covered in all our bait designs and plenty of different bluegill colorways.

05/25/2026

Remembering and honoring the brave men and women who gave everything for our freedom. Today we pause to reflect, give thanks, and never forget their sacrifice. 🇺🇸

05/22/2026

Always a good time with . She can catch em everytime! Get out and go fishing and enjoy the outdoors!