Baseline Platform

Your facility is not empty. It's spiky.

We looked at 888,000+ bookings across hundreds of sports facilities. The median established facility fills 19% of its prime-time hours on average, yet two thirds of them completely sell out at least one prime hour during the year.

Both feelings are real. The packed Tuesday at 6pm and the dead Thursday at 2pm are the same building.

The full report is free, no email required: https://www.baselinepro.com/blog/sports-facility-economics-report

What's your slowest day-part, and have you ever tried to sell it?

Club directors: 1 in 5 families accepts a roster spot and never finishes registering on their own. They're not saying no. Half of them stall at one screen, the payment step, usually at 9pm on a weeknight.

We analyzed 65,000+ roster spots and $85.7M in team fees to map exactly where registrations stall and how the best clubs recover them. The full report is free.

https://www.baselinepro.com/blog/state-of-youth-team-registrations

What does your club do when a family says yes but never finishes?

The road to a $1M facility is full of things owners obsess over that the data says don't matter.

Not a massive building. Not expensive hardware. Not a big staff. Not a lounge with a ping pong table. They feel like progress, but they don't drive revenue.

What actually does: deep programming, strong retention, and memberships as your foundation. Maximize value per customer, not square footage.

What's one thing you've been told you "need" that you're not sure is worth it?

https://www.baselinepro.com/blog/secrets-of-scaling-to-1m-sports-training-facility

One of the clearest patterns in new facility data: the winners just put more on the calendar.

Top operators offer 40+ events a week by month 6. Utilization is about the same for everyone, so the facilities with more bookable inventory simply capture more. Open gyms, drop-in clinics, and multi-week series cost almost nothing to add and widen your top of funnel.

More on-calendar inventory beats more ad spend.

What's one program you could add to your schedule this month?

https://www.baselinepro.com/demo

Most memberships that cancel are lost in the first 90 days. By the time you notice someone fading, they're usually already gone.

The fix is an onboarding routine, not a save-the-member scramble in month 11. A first-week welcome, a check-in around day 30, and a nudge when someone misses two weeks will save more members than any discount.

How do you welcome a new member in their first month?

https://www.baselinepro.com/features/memberships

Quick heads-up for facility owners: August is the single biggest signup month of the year, running about 3.7x an average month as school sports ramp back up.

The facilities that win it start now. Build your fall offers, set your membership tiers, and get campaigns ready in June and July so you're not scrambling in August.

What's your plan to capture the fall rush this year?

https://www.baselinepro.com/demo

Here's a free piece of churn intelligence most facilities throw away: about 1 in 5 cancellations has no reason recorded at all.

You can't fix what you don't measure. One required dropdown at cancel time turns a fifth of your churn from a mystery into a roadmap. The data shows the real reasons are usually a season starting or a member who quietly stopped showing up, not price.

What's the top reason members leave your facility? Curious if it matches the data.

See how Baseline captures it: https://www.baselinepro.com/features/memberships

July is the single biggest month for membership cancellations at sports facilities, running about 2x an average month. Families scatter, outdoor season pulls kids away, and programs wrap up.

The fix starts in May and June, before they leave. Offer a pause-instead-of-cancel option, a summer-only tier, or an annual renewal pitch that carries committed families through the gap.

How does your facility handle the summer drop-off? Tell us what's worked.

Book a demo: https://www.baselinepro.com/demo

Youth sports is a real business now... so we built a real AI operating system for it.

Until today, scaled clubs and facilities ran on five or more disconnected systems. Tryouts in one tool, payments in another, rosters somewhere else. Every operator trying to grow into a new market felt that fragmentation slow them down.

Baseline just launched the first agentic AI operating system built for multi-location, multi-bank travel sports organizations. One login, on your phone or desktop:

♦️ Tryouts, rosters, and placements in a single drag-and-drop workflow, with tryout data per athlete

♦️ An AI agent that builds full season structures and custom payment plans in seconds from a one-line prompt

♦️ Multi-bank routing that splits a single team fee across separate business entities (uniforms, training, national affiliation)

♦️ Magic Recollect, which sends payment-recovery texts to every parent with an outstanding balance in one click

♦️ Parents register over text, no login required

We built it from speaking with facility operators across the country: 1,600 support calls distilled, weekly meetings with key accounts, thousands of notes from daily users. USA Prime has already adopted it as their preferred facility operating system.
It rolls out to every existing Baseline customer at no additional cost.

Introducing Baseline Teams V3 Welcome to Baseline Teams V3, a new way to build and manage teams, edits, rosters, and payment recollections. It shows an AI-assisted team builder with simple and advanced modes that uses past context, supports tagging and making multiple team versions, and allows administrators to edit the remainin...

We broke down new sports facilities and one thing kept showing up:

The operators pulling ahead in year one weren't winning were winning on something far less obvious than location, pricing, or demographics alone.

Tomorrow at 11:15 AM CT, Jaden Fein from Big Time Baseball is joining our COO Zack Ladner to walk through what that is. How he made the jump from one-on-one lessons to a membership-driven business.

Why he kept his offerings deliberately simple. And the stretch around months five to seven where most operators want to quit, plus what got him through it.

Live Q&A at the end. Free to attend. RSVP using the link below:
https://share.hsforms.com/2yu7sImQHTXW-F9f62mCmKQs3jlp