Project Heroes First

Project Heroes First: Tactical Games Austin Skirmish

September is Su***de Awareness & Prevention Month — a reminder of the heavy truth our Heroes live with daily. Veterans and First Responders across the nation carry physical injuries, invisible wounds, and the mental toll that comes from serving others first.

At Project Heroes First, we know that weight because we’ve lived it. Our team is built by members of the Uniform Community — people who understand trauma, transition, and identity loss firsthand.

On this day, we’re asking for your support so we can continue standing with our Heroes.

Your support makes that possible.
Your support saves lives.

🔗 Link in Bio

🖤 Donate. Share. Stand with our Heroes.
***deAwarenessMonth

Join us for Heroes Pickleball. SATURDAY OCT 10th at Chicken N Pickle San Antonio from 10am-1pm. Proudly sponsored by Chicken N Pickle Foundation. Scan the QR Code or email [email protected] to reserve your ticket. This is a family social event to meet and greet with other PHF members.

Human Optimization isn’t a slogan — it’s a system.
And through the Paladin Program, that system is built on three elite pillars, each led by a warrior who embodies the mission: rebuild strength, restore identity, and elevate human potential.

MASP — Moses Adaptive Strength Program
Adaptive strength training + dietician‑guided nutrition.
Rebuild mobility, reduce inflammation, restore tactical confidence.

USMC Gabriela Ortiz Hero Program
Higher education pathways, professional development, and the Uniformed Service Entrepreneurship Program (USEP).
Turn lived experience into leadership, purpose, and opportunity.

TSgt Ike Paredez — Cognitive Health Division
Covert 1:1 therapy, retreats, and group counseling.
Mental clarity, trauma processing, identity rebuilding.

This is Human Optimization. Strength. Purpose. Mind. The Paladin Program.

Project Heroes First is proud to welcome Elsie Cabrera to our Advisory Board.

Elsie brings over a decade of safety & law‑enforcement expertise, leadership experience, and a proven commitment to strengthening the people who serve our communities. She holds a Bachelor of Science in Exercise Science and an Associates in Criminal Justice from University of Texas Brownsville.

Her perspective adds real value to our mission and the work we’re building for veterans and first responders.

We’re glad to have her on board.

Project Heroes First is partnering with UT San Antonio Center for Military Affiliated Students to launch its first ever Uniform Service Entrepreneurship Program (USEP) workshop.

Our very first guest and speaker is none other than Navy Veteran turned successful Franchise owner of Game Day Men’s Health & business expert, Vern Lieb. Vern will be speaking about his journey from Uniform to Entrepreneur in Human optimization and health through peptide therapy.

This event will take place on UT San Antonio Main Campus at the JPL in room 04.0304.

Check out Game Day Men’s Health Gameday Mens Health_AlamoRanch Gameday Men's Health Schertz/Cibolo

Building a Paladin: What does it really mean to optimize the person behind the uniform?

The Tactical Paradigm looks at performance as more than strength, conditioning, or technical skill. It brings together the complete human system:

A) Cognitive— decision-making, focus, emotional resilience, and mental readiness.

B) Physical— strength, mobility, conditioning, and the ability to perform under pressure.

C) Technical- developing the operational skills needed to make effective decisions and execute the mission.

D) Tactical— situational awareness, teamwork, coordination, and movement patterning.

E) Health— sleep, nutrition, recovery, and the foundation that allows performance to be sustained.

The goal isn’t simply to optimize someone. It’s to develop a more capable, resilient, and prepared tactical professional.

At Project Heroes First, we believe the uniform represents the responsibility—but the person wearing it is the mission. Train the mind. Build the body. Master the skill. Protect the human.

What if $20 a month could change the entire trajectory of a Disabled Veteran or First Responder’s life?

Because it can. Be the hero of a hero.

Every single month, your $20 fuels real recovery — not the kind that’s talked about, the kind that’s earned through sweat, community, and science-backed optimization.

Physical strength. Mental recovery. Individual Development. Real progress. A new purpose.
That’s what your support unlocks.

🔗 link in bio.

FURY HEROES —

Our Fury heroes stand on the line before the line.
They train harder, move faster, and stay sharper so our military and law enforcement can protect our communities and nation from threats no one ever sees coming.

This is the quiet work.
The early mornings.
The relentless reps.
The commitment to readiness that never switches off.

They don’t do it for applause.
They do it because prepared warriors save lives.

Strength. Skill. Service.
Guardians of the guardians.
Fury-built. Mission-driven.

Honor the ones who make protection possible.
Honor the Fury heroes.