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Behind The Sports Story Podcast

Behind The Sports Story Podcast

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A behind-the-scenes podcast series hosted by a sports PR pro about how sports stories reach audiences. Available wherever you get your podcasts!

Great for anyone interested in the inner workings of the sports media industry.

08/25/2021

Check out our interview with Bo Han, the CEO of live sports on demand company Buzzer. We talk about how to bring back the magic of live sports

08/22/2021

A recent episode of the show featured the Hashtag Sports CEO Anthony Caponiti discussing their creator fund. Check out this conversation and more discussions with sports industry leaders on the Behind The Sports Story podcast wherever you listen to pods.

06/21/2021

On a recent episode of Behind The Sports Story Podcast, we spoke to Atlanta Hawks Director of Impact & Innovation, Jen Choi, about what innovation in sports means. Here's a clip and check out the full episode!

05/24/2021

The latest episode features Ashley Besecker, nutritionist to athletes like Sue Bird and Megan Rapinoe. We talked about how to ensure professional athlete career longevity, how to be good sports parents & how athlete health is evolving. Here's a clip!

02/25/2021

"Essential for us is making sure we are building whole human beings and really thinking about that coupled with sports" - Angel City FC Head of Partnerships on the Behind The Sports Story Podcast. Check out the full episode of Behind The Sports Story wherever you get your pods.

Mean Circle founder, Albert Sye, on sports/entertainment investing and how he and partners like Shaquille O'Neal pursue brand deals - Behind The Sports Story 02/15/2021

The latest episode features Mean Circle founder Albert Sye about his approach to successfully partnering players like his business partner Shaquille O'Neal and entertainers like Ludacris with brands. They also discuss the future of HBCU athlete commitments. Great episode!

Mean Circle founder, Albert Sye, on sports/entertainment investing and how he and partners like Shaquille O'Neal pursue brand deals - Behind The Sports Story On Episode 8, Dave talks to Mean Circle Ventures Founder Albert Sye about his work partnering with and advising athletes like Shaquille O'Neal and Richard Seymour on brand deals, his approach to connecting players and entertainers with companies, as well as his thoughts as a Morehouse grad about the...

01/19/2021

Award-winning sports reporter Blair Kerkhoff for the Kansas City Star talks about jockeying for position with national media when the hometown team (Chiefs) gets really good. Check it out wherever you get podcasts.

Social Media expert C.J. Toledano on good (and bad) social strategies, and the creation of responsible, authentic content - Behind The Sports Story 01/18/2021

Check out the latest episode below or wherever you get your podcasts!

Social Media expert C.J. Toledano on good (and bad) social strategies, and the creation of responsible, authentic content - Behind The Sports Story On Episode 5, Dave talks to C.J. Toledano, founder of creative sports studio Follow Through and former head writer and creative director at House of Highlights about the world of sports social media—what makes a good (and bad) social strategy, how legacy brands have been forced to embrace social m...

01/16/2021

In this clip, C.J. Toledano, former Head Writer and Creative Director at House of Highlights talks about how he balanced working within the larger Turner corporation with the evolution of sports social medi-. Interested in the ins and-outs of sports media? Check out the show wherever you get your podcasts.

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