Tulsea Sports Marketing

Some interesting insights here from The Economist on the global Indian diaspora.

A strong brand presence in this community even at a hyper-regional level will resonate throughout the diaspora - across North America and globally.

https://www.youtube.com/watch?v=G5I_lOWb_Bk&t=7s
https://www.economist.com/films/2023/06/12/why-indias-diaspora-matters

Insights from the Author: India's diaspora India’s diaspora is the largest in the world. An estimated 18m Indians live in a vast array of countries. They are more welcome in many places than overseas ...

Great activation here by the at the Manitoba Filipino Street Festival.

Ball hockey is a great way for hockey teams to "go to" the audience - in this case, a platform for the Jets to celebrate the Filipino community of Winnipeg.

If you are in Winnipeg this weekend - check it out!

zurl.co/09vy

We love seeing sports properties around the world continue to expand beyond traditional borders.

Those new markets can also be gateways to multicultural audiences elsewhere in the world - and even back at home!

Reach out if you want to chat more!

https://zurl.co/Wj2r

With the return of the London Series, MLB and Fanatics have plans in store to surpass the record merchandise sales from the first edition After overwhelming demand for merchandise at the London Series in 2019, MLB and Fanatics have increased inventory in order to meet expected demand.

The Jazz are the third team, after the Phoenix Suns and Vegas Golden Knights, to shift to the free-to-air model for local TV rights.

Moving the games outside of the paywall opens up a world of possibilities to engage new audiences in those markets.

https://zurl.co/3AMk

Utah Jazz Embrace ‘Rabbit Ears’ With New TV Deal Starting next season, the Utah Jazz will air games on over-the-air channel KJZZ, the team announced Tuesday. A newly formed media arm, SEG Media, will produce the games and also sell subscriptions …

On Thursday March 9th, Tulsea Sports Marketing had the opportunity to celebrate the Indian festival of with the Sacramento Kings of the NBA!

The Kings used their Holi celebration to showcase Indian culture throughout the arena and to fans watching on NBA on TNT.

TSM worked with the Kings to bring celebrated Punjabi singer and actor Sharry Mann to perform at halftime and at a post-game concert. Seeing a throng of fans singing along with Sharry in Punjabi at an NBA game was a thrill!

TSM also collaborated with the Kings on the visuals and creative elements around the event. Special graphics were on display on the video board, LED screens and ribbons, on the giveaway rally towel, and throughout the arena.

The Kings also hosted performances by their dance team as well as Bhangra Empire, and spotlighted several local Indian businesses including , , and VI-SH Koranne Foundation.

Namaste Foods provided themed Indian foods available on the concourse, which also featured a painting wall, henna artists, and face painters on site.

A heartfelt Thank You to everyone at the Kings for the opportunity to work with the Kings on this wonderful event!

Sreesha Vaman Bobby Sahni Rohan Rangaraj Datta Dave
Harper Shaikh Ethnicity Matters Media Tulsea

With Diwali now behind us, wanted to share just a few of our favorite Diwali posts from around the sports world in North America.

Increasingly, Diwali is being recognized as an important cultural holiday on the calendar in North America. Proof again that the South Asian diaspora is becoming increasingly prominent here.

Which ones were your favorites? Add your favorite links to the comments below!

Vancouver Canucks - https://bit.ly/3fyq85Y (multiple others)
NBA - https://bit.ly/3WE39aq
Anaheim Ducks - https://bit.ly/3T3aGfU
NHL - https://bit.ly/3U4816L
Toronto Blue Jays - https://bit.ly/3DXE5Un

Sreesha Vaman Rohan Rangaraj Ethnicity Matters Media Tulsea

Vancouver Canucks on Instagram: "A celebration of Diwali." Vancouver Canucks shared a post on Instagram: "A celebration of Diwali.". Follow their account to see 8808 posts.

Happy Diwali from Tulsea Sports Marketing!

Diwali - also known as Deepavali - is the festival of lights and represents the triumph of good over evil. While its roots are from India, it is one of the most celebrated holidays around the world.

Learn more about Diwali here: https://www.nationalgeographic.com/history/article/diwali-history-customs-indian-festival-of-lights

May the festival of lights bring you peace, prosperity, and happiness!



Tulsea Ethnicity Matters Media