Sally at Dance Studio Marketing

Round TWO is officially happening! 🙌
After an incredible first Vendor Resource Experience, we’re back with another lineup of amazing resources for dance teachers and studio owners!
Join Julie Kay LIVE for The Leadership Lift: Vendor Resource Experience and meet some of the industry’s favorite vendors, tools, and resources all in one fast-paced Zoom event.
You’ll hear directly from each vendor, learn what they offer, and maybe even discover that resource you didn’t know your studio needed.
📅 Thursday, October 1st
⏰ 10:30 AM Central
💻 FREE for all dance teachers + studio owners!
Round one was SO much fun, and we cannot wait to do it again. Who’s joining us for round two?!
Registration link in bio!

This is one of the most important assets of your dance business 👀

I’m talking about your email list.

And the best way to grow it?

Is to create a lead magnet that will attract & nurture the right families and lead them to book a dance class for their child.

Steal these practical lead magnet ideas that:

✔ Save parents time
✔ Ease their concerns
✔ Position YOU as the expert
✔ Get more of the right people on your list (and into your dance classes)

Want to learn the newest marketing strategies that are working right now for dance schools?

👇🏼 Comment ‘Pro’ below and I will send you a link to the Dance Marketing Pro community where together we help get your dance school seen and paid.

Does your dance business have an enrolment problem? 🤔

Or maybe it’s actually just a visibility problem..

Parents enrol in their children into dance classes they SEE the most.

Not the “best” dance classes.
Not the “cheapest” dance classes.
They enrol in the ones they remember.

It’s about being consistently present in all of the places your ideal parents already are.

When your dance studio shows up across multiple touch points.

🚀 Trust skyrockets
🚀 Recognition grows
🚀 And enquiries flow in daily

Don’t rely on one marketing platform.
Build an omnipresence they can’t forget!

Want to learn the newest marketing strategies that are working right now for dance schools?

👇🏼 Comment ‘Pro’ below and I will send you a link to Dance Marketing Pro where you will get instant access to marketing strategies and templates to grow your dance business.

Edit music for your dance classes and routines faster with Smart678 - a music editing app for dance teachers and dance studio owners.

In this interview, I chat with Morris, the creator of Smart678, about making music editing quicker and easier. When you’re teaching, running a studio and trying to grow your business, getting your music ready shouldn’t take up your whole afternoon!

Smart678 helps you:
✅ Shorten songs to fit your dance routines
✅ Remove inappropriate lyrics
✅ Speed up or slow down music without changing the pitch

🎵 TRY SMART678 WITH 5 FREE SONG CREDITS

Use my special link to get 2 extra free song credits, giving you 5 free song credits in total:
https://smart678.com/go/sally

Dance Studio Owners: Edit Your Music Faster with Smart678 Edit music for your dance classes and routines faster with Smart678...

When was the last time you checked how easy it is for people to find your dance school? 😳

Most dance schools think they’re easy to find until they actually check.

Visibility has changed! It used to be enough to rank on Google.

Now parents search 5 different ways before they ever message you.

Google. Apple Maps. Instagram. ChatGPT. Facebook.

If any of those show the wrong hours, an old number, or nothing at all, that parent moves on to the next dance studio.

You never even know you lost them.

The good news is this doesn’t take a rebrand or a new website.

Most of it is small, outdated details sitting in places you haven’t checked in years.

Run through the checklist.

Be honest with yourself about what you find.

Then fix what’s wrong, one thing at a time.

Want help making sure your dance school shows up everywhere it should?

Comment PRO and I’ll send you the link to join Dance Marketing Pro on a 7 day free trial.

Word of mouth referrals got a massive glow up! 💫

Word of mouth marketing used to mean a mum mentioning your dance studio at school pickup.

Now it also means a shared post landing in front of fifty of her friends.

Same trust. Bigger reach.

But don’t wait for word of mouth to happen on its own.

Don’t post and pray that someone shares it.

Make it EASY for them to share.

Most parents genuinely want to help out your dance school.

They just don’t want to think of the right words, or worry about sounding awkward.

Take that decision away from them and watch the shares go up.

There’s a trust element here too.

A recommendation from a real parent carries more weight than any ad.

It’s not coming from you.

It’s coming from someone they already know and trust.

That’s not something money can really buy.

But it does need prompting and a strategy from your end.

Want more simple growth strategies like this to grow your dance school?

Comment PRO and I’ll send you the link to join Dance Marketing Pro on a 7 day free trial.

So excited to chat to the amazing Brooke Wright from Wright Mode about these 2 new AI apps built just for dance studios 🤩

You can check them out here:
- https://dancepix.ai/
- https://dancesocials.ai/

She Taught Dance for 35 Years. Then She Built an AI App Sally Prendergast taught dance for 35 years and ran studios for 25....

Stuck on what to post for your dance studio this month?

Save this for your September content planning.


The right content ideas help parents:

👉🏼 Discover you

👉🏼 Trust you

👉🏼 Choose you

Your dance school content should be doing at least one of the following:

💃🏼 Helping new parents find your dance studio (think: dance classes near me, kids dance classes, beginner dance)

💃🏼 Showing what it actually feels like to be part of your dance community
💃🏼 Answering the questions parents are already Googling

Because parents don’t just choose any dance class.
They choose a feeling.

A safe place.
A confident teacher.
A dance studio that “just feels right”.

If your content can communicate that, you don’t need to chase leads.

They come to you.

Ready to make your social media your most powerful enrolment tool?

👇🏼 Comment ‘Pro’ below and I will send you a link to my Dance Marketing Pro community where you will get instant access to marketing strategies and templates to grow your dance business. Get started today on the free 7-day plan.

Your dance school’s content deserves more than last-minute panic posting. 🙅‍♀️

The key to showing up consistently and making sales is creating a content system that supports you…

Even when you’re low on motivation and/or time!

A proper content system will:
✔️ Save you time
✔️ Increase your visibility
✔️ Attract more customers
✔️ Fill more dance classes
✔️ Protect your sanity

Because when your content has structure, it becomes scalable.

This is how you create content that feels simple & sustainable!

Want more dance marketing tips just like this?

👇🏼 Comment ‘Prol’ below and I will send you a link to Dance Marketing Pro where you will learn the newest marketing strategies that are working right now for dance business owners! Start your 7-Day free trial now.

Are you loosing leads because of Apple Maps? 😳

Most dance school owners have never heard of Apple Business Connect.

Apple doesn’t exactly advertise it but if you’re not aware of it, it could be costing you dance enrolments.

Apple pulls business details from all over the place.

Your dance studio gets a profile whether you asked for one or not.

😬 Nobody checks it for accuracy.

😬 Nobody updates it when your hours change.

Local visibility isn’t only about Google anymore.

iPhones are everywhere.

Apple Maps is often the default.

A wrong phone number or old link doesn’t just look sloppy.

It costs you enrolments you never even knew you lost.

Save this post and fix it this week!

If you want to make your dance school more visible everywhere online comment the word PRO below.

I’ll send you the link to join Dance Marketing Pro on a 7 day free trial.

P.s I’d love to know did you know that your Dance Studio already had an Apple Maps setup?