Stef Ziev

3 years ago today, my book, “The Choice is Yours,” was released from the grip of my inner “Perfectionist” and into the world!! Writing a book, or doing anything where you’re pouring your full self into it, is vulnerable. It took me 10 years to actually get this done. And there was one point where I finally made the CHOICE to stop fussing over the minutia and my own fears, which was just keeping this message and these tools hidden, and share what I had to give with all of you. CHOOSING to get out of my own way, to trust that I, and what I had written was enough, and to release any attachment to the outcome, all while staying aligned with my purpose - to create connection for myself and others - was the teaching of the book in motion. I continue to be a an imperfect student of this work, as it’s a practice, not a destination, and I’m grateful for the opportunity to keep learning and growing and supporting others to do the same every day. If you haven’t already read the book(or listened to me reading it to you on the audiobook 🤩) you can grab your copy (and some free gifts) via my website: stefziev.com. It’s also available anywhere you get your books! May you always know, the CHOICE is YOURS 🎉🥂🥰 I hope you enjoy it!!!

Join us on June 4! https://lehighvalleywomen.com

This is how we’re kicking off the !

Stef Ziev’s Morning Keynote is all about turning change into opportunity and giving you the mindset and tools to take on what’s next with confidence.

It’s the kind of conversation that gets you thinking differently, feeling motivated, and ready to take action before the day even gets started.

If you are looking for that spark to start your day, this is it.

Join us on June 4th, register today: https://brnw.ch/21x2kku
United Way of the Greater Lehigh Valley United Way of the Greater Lehigh Valley

I’m very excited to be the opening speaker at the Lehigh Valley Women’s Summit on June 4th! Who’s joining us? Register today in the link below!! Look forward to seeing you there!!

There’s a reason so many women are excited to hear from Stef Ziev at this year’s Women’s Summit 🌟🟣

Ahead of the , our morning keynote speaker joined WFMZ to discuss leadership, mindset, embracing change, and finding more joy and purpose in everyday life.

She also shared the importance of coming together in person and creating meaningful connections, which make the Summit experience so impactful year after year.

Want a preview of Stef’s message before June 4th? Watch the interview here: https://brnw.ch/21x2qOV

‼️TOMORROW, Wednesday, January 14th we are gathering for some much needed community, conversation… and wine! 🍷 AND all proceeds from this amazing event created by the fierce and fabulous are going to !! If you or someone you know is in or close to Chappaqua, NY, please share this invite. I’d love to see you there!!! To register, go to the link in the bio at

It's 2026 — the Year of the Fire Horse 🔥🐎 — and I want to know…

What’s on your “wait list”?

That thing you keep saying you’ll do...

👉 When things settle down…
👉 When you have more time…
👉 When you feel more ready…

And...

How heavy is it to keep carrying that "wait?"
What gift are your keeping hidden and what's the impact of that?
What would happen if you brought just one of those things to life?

This is what we’re diving into at tomorrow’s TURN Table — a free, virtual, one-hour interactive experience to get clear, energized, and inspired to take one bold step forward.

The wait is over.

It’s your TURN!! 🚀

Join us:

📌 Tomorrow | Tuesday, Jan 6
⏰ 1–2 PM ET
🖥️ Live on Zoom | Free

👉 Register here to save your seat: https://stefziev.com/turntable/

When things feel out of control, it’s easy to shut down, scroll endlessly, or lash out. But it’s vital that you stay aware of what direction you’re heading.

This moment is asking each of us to get intentional:

✨ To TURN inward and notice what you’re feeling
✨ To TURN outward and connect rather than disconnect
✨ To TURN forward and choose the future you want to create

Rather than take sides, we each have an opportunity to take ownership for how we show up, for the conversations we have, and for the world we choose to build together.

▶️ My TEDx Talk is an invitation to do just that. I’d love for you to take 10 minutes and watch it (link in bio) and tell me:

🌀 What’s one TURN you’re willing to make with intention today?

One small TURN can change your day for the better. Enough small TURNs can change the world for good. Let’s TURN together.

I’m on a deadline to write a talk (more on that soon!!)

But as a PhD in Procrastination, I've been masterfully tuning OUT and avoiding it. 🤦🏻‍♀️

So, in a panic on Saturday, I called my speaking coach, the brilliant Stacy Huston. She talked me off the ledge and within minutes, I felt clear, inspired, and ready to go.

With a pep in my step, I said, “This is great! I’ll get you a draft by Thursday.”

Without missing a beat, she said, “So I’ll look for that in my inbox on Monday.”

👀 My pep left.

Was she out of her mind?! That was less than 48 hours away and I hadn’t written a word!!

The screaming in my head continued:

“You can’t do this! You don’t know what you’re doing! You don’t have the goods!”

Thankfully, I caught myself before this inner assault leveled me and I quickly realized I was experiencing anxiety by fear and perfectionism.

Can you relate? (And if not, who are you and what's your secret?)

The part of me that was tuning OUT and procrastinating wasn’t lazy or unmotivated—it was scared.

❌ Scared it / I wouldn’t be good enough.
❌ Scared I’d get it wrong.
❌ Scared of what might happen if I actually delivered!

And instead of tuning IN to that truth and working through it… I was tuning OUT:

📬 Checking email
📺 Watching the news
🚨 Creating “urgent” distractions

That tension between tuning IN and tuning OUT is very real—and it’s what we’re exploring at this month’s T.U.R.N. Table:

🌀 When to Tune IN vs. Tune OUT?

Sometimes tuning OUT is self-care.
Sometimes it’s sabotage.
And learning the difference is the key to TURN toward what drives you vs. what drains you.

If you’re navigating your own inner wrestling match, I hope you’ll join us:

📅 Thursday, April 17
⏰ 1–2PM ET
💻 Free. Live. Virtual. Interactive.

👉 Save your seat at the T.U.R.N. Table: https://stefziev.com/turntable/

We’ll get real. We’ll reset.
And we’ll move through this together. 💫

This is my guilty face.

Like when a puppy looks away while you're asking her if she ate the sofa.

The answer is yes. Yes, I ate the sofa. 🤦🏻‍♀️

I’ve been so intentional about tuning out the noise this year—especially the news because it hijacks my focus, my energy, and honestly… my sanity.

But this week? I slipped.

Like an addict, I found myself watching my old “friends.” "Just for a second," I told myself. I missed them. And I need to stay informed, right?

The second those familiar faces showed up on the screen, the “high” kicked and I was completely off the wagon.

By the time I looked up, it was the top of the hour. Same headlines. Same images. Same chaos. New host.

That’s when I caught myself.

I tuned IN and turned OFF the TV.

Are you dealing with this?

In a world screaming for our attention, tuning in starts with choosing what to tune out—the noise, the pressure, the people-pleasing, the notifications, the guilt.

But how do we do that? How do we recognize when to Tune IN vs. Tune OUT?

That’s exactly what we’re exploring at this month’s T.U.R.N. Table: a free, interactive hour to help you reset, reconnect, and reclaim your attention.

📅 Thurs, April 17 | ⏰ 1–2PM ET | 💻 On Zoom

👉 Join us at the table here: https://stefziev.com/turntable/

Let’s turn things around—together. 💫