A state-of-the-art training facility dedicated to youth & grassroots hoops. Join today.
09/03/2026
A year ago, Brooklyn gave us a home 🏠
The Program Classic was more than an event — it was the start of something we set out to build 🧱: a real path for the next generation of NYC basketball.
To the coaches who teach, the athletes who grind, the supporters who never miss — thank you. You’re the reason this exists. 🙏
Watching this family grow has been the honor. Year 2, we’re ready.
Program Family, we love you. ❤️
6’0” guard built for the next level. 📈
Kilyn McGuff — elite 3PT shooting, scoring versatility, and a defender who competes on every possession. 🎯
Ready for her next professional opportunity. 🌍🏀
09/02/2026
Comment “PROGRAM” to learn more about training that starts before you step on the court 🏀
Coach Tim Burns broke down Jalen Brunson’s pivot on film before bringing the same move onto the court.
See it. Understand it. Then rep it until it becomes part of your game. 🎥🔥
Introducing the Platinum Membership🔒
An on-demand basketball concierge service for committed hoopers who are NEVER satisfied with “Good for your age.” 👎
✅ Custom development plans — built by a Team USA coach
✅ 1-on-1 training led by the Head of ROC Nation Sports NBA Pre-Draft
✅ Access to best-in-class performance coaches
Launching September 8th. Spots are limited.
Link in bio. 🏀
09/01/2026
Summer is officially in the books for The Program 🔒
Thank you to every Athlete who put in the work with us all summer — the grind didn’t go unnoticed. Good luck this school year, and we’ll see you back in the gym next week for Fall 🏀🍁
08/31/2026
Comment “PROGRAM” to learn more about training at the same gym as some of basketball’s top players 🏀
Melo and Kiyan Anthony went shot for shot in a game of 500 at The Program NYC.
The jumper definitely runs in the family. 🎯🔥
08/31/2026
Awards Night @ Game Night! 🏆
Our young stars showed out all season, and we celebrated them.⭐️
Huge shoutout to the parents, kids, and coaches who made our first-ever Game Night season a success. 🙌
Want to lock in to Game Night in the future? Tap the link in bio to Join Today!🔗
Comment “PROGRAM” to learn more about training that translates when it counts 🏀
Ball-handling, footwork and shooting all connected in one continuous drill.
The habits built in each rep are the ones that show up in games. 🎯
Comment “PROGRAM” to learn more about where the country’s top young players put in work 🏀
A look back at Duke freshman Deron Rippey Jr. putting in a complete workout at The Program NYC.
On-court reps, strength work and recovery. Every detail matters at this level. ⭐️
Comment “HOOP” to learn more about developing your game at The Program 🏀
A look inside a typical Program session as Coach Zamal breaks down proper finishing technique before the players put it into action.
The smallest details make the biggest difference around the rim.