Principles of Program Design

Principles of Program Design Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Principles of Program Design, Sports & Fitness Instruction, 73 Princeton Street, North Chelmsford, MA.

Learn how to combine the ART and SCIENCE of designing successful training programs by using a system of comprehensive checklists created by two of the world's top fitness and performance coaches

09/10/2026

Life for an athlete (and everyone else) is not always the highlight reel you see online. "Keep the highs low and the lows high". Consistency in discipline through ups and downs is the real key to results. Normalizing failure should be part of the development process.

We discuss this and much more on the lastest podcast with Mickey Brueckner

Click here to check out the entire episode:
On all major podcast platforms-
https://principlesofperformance.blubrry.net/.../podcast.../
or on YouTube:
https://youtu.be/1ml2RbhmMco

09/10/2026

Unlocking your strength is not always about overcoming being weak, it's about positioning and understanding how to organize yourself to express force you already have.

This clip is from a recent conversation we had on one of our PPD Mentorship Calls about how we define strength with cognitive bias.

For more info on the PPD Mentorship, click here:
https://www.principlesofprogramdesign.com/pages/work-with-us

09/10/2026

More strength isn't always the answer when comes to improving performance. Chasing strength alone can limit proper, efficient movement when programming is not balanced properly.

We discuss this and much more on the lastest podcast with Mickey Brueckner

Click here to check out the entire episode:
On all major podcast platforms-
https://principlesofperformance.blubrry.net/2026/09/09/podcast-172-building-elite-overhead-throwing-athletes-with-mickey-brueckner/
or on YouTube:
https://youtu.be/1ml2RbhmMco

09/08/2026

Warning: Don't confuse strength with getting better at exercise.

When clients have a goal of getting "stronger", we need to understand that what 'strong' means to you might not mean the same to them.

This clip is from a recent conversation we had on one of our PPD Mentorship Calls about how we define strength with cognitive bias.

For more info on the PPD Mentorship, click here:
https://www.principlesofprogramdesign.com/pages/work-with-us

09/03/2026

ACL tears aren't just knee problems. Non-contact tears often stem from elsewhere: foot mechanics, hip rotation, even thoracic spine issues. Fixing the root cause is key to restoring function and preventing re-injury.

We discuss this and much more with the legend Gary Gray on this week's podcast.

Check out the entire episode here:

On all major podcast platforms-
https://principlesofperformance.blubrry.net/2026/09/01/podcast-171-the-chain-reaction-a-whole-body-approach-to-function-with-gary-gray/

or on YouTube:
https://youtu.be/cpspdHoyCCs

09/03/2026

You don’t have a marketing problem.

You have a retention problem.

You hired a marketing agency.
You spent thousands on ads.
You got 20, 30, maybe 50 new members through the door.

Congratulations.

But here’s the question nobody wants to ask:

How many of them will still be there 6 months from now?

Because getting people through the door is easy.

Getting them to stay is the real business.

Your ads can be incredible.
Your social media can look amazing.
Your offer can be irresistible.

But if the actual experience inside your gym is mediocre…

You’re just marketing a bad product.

Imagine opening a pizza joint.

You spend thousands on marketing.
Your ads look incredible.
You hype up your food.
You get people through the door.

Then they take their first bite…

And the pizza tastes like three-day-old Domino’s.

Do you think they’re coming back?

Of course not.

Yet this is what gym owners do ALL THE TIME.

They focus on getting more members while ignoring the reason members leave.

And that’s a problem.

Because the most successful and profitable gyms don’t need 30 new members every month.

They keep the members they already have.

Retention beats marketing 99% of the time.

So ask yourself:

Do you really need more members?

Or do you need to create a better experience for the ones already walking through your doors?

That’s where systems come in.

Systems for your intake process.
Systems for your evaluations.
Systems for your programming.
Systems for your coaching and cueing.
Systems for educating and developing your coaches.

Because great gyms don’t rely on one great coach, one great program, or one great personality.

They build systems that consistently deliver a great experience.

Stop trying to fix a retention problem with more marketing.

Fix the product.
Fix the experience.
Build the systems.

If this sounds all too familiar, shoot us a message.

We can help.

09/02/2026

Stop wasting your time on "Remedial Feel the Burn" core training. Burning your abs doesn't build muscle or function or create 6-pack abs. Train your core by following the principles of exercise science.

This clip is from one of our recent PPD Mentorship Coaching Calls where Eric presented "The Principles of Core Training"

For more info on how to become part of the Top 1% of the industry and the PPD Mentorship, click here for more info:
https://www.principlesofprogramdesign.com/pages/work-with-us

Address

73 Princeton Street
North Chelmsford, MA
01863

Telephone

(978) 251-3334

Website

Alerts

Be the first to know and let us send you an email when Principles of Program Design posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Principles of Program Design:

Shortcuts

Share

Category