Action COACH St Louis West

Action COACH St Louis West

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Helping business owners in St. Louis, MO grow profits, build better teams, and reclaim time. Let's turn your dreams into measurable success! ๐Ÿš€

06/08/2026

Great delegators don't just hand off work. They build decision rules first.

That's why the five whys matter.

Photos from Action COACH St Louis West's post 06/06/2026

Should your next hire be AI or a human?

A lot of owners are trying to add AI instead of adding employees, and the decision comes down to one question: is the work repetitive and rules-based?

If it's capturing a name, address, phone number, and what the customer needs, AI can handle it.

Real-time judgment and interaction stay with your people, because nothing makes customers madder than hitting zero trying to reach a human.

Position AI as your team's companion, not their replacement, and satisfaction climbs on both sides.

The framework for drawing that line is in the free ebook "25 Practical Tips for Implementing Great Systems in Your Business" at https://go.stlouiswest.actioncoachlp.com/ebook-25-management-funnel-v2.

06/04/2026

Trades and home services companies keep telling me repair revenue is climbing while installs slow down, and they call it a problem.

I call it a champagne problem.

Plenty of companies can install a new roof or new gutters. Very few have the customer service skills to say, "Ms. Jones, what's the issue?

Let me come take a look and repair it for you, and we'll handle the install when your insurance clears."

Most owners don't even call people back, so just showing up becomes your edge

๐Ÿ”น Call them back
๐Ÿ”น Commit to a time and keep it
๐Ÿ”น Charge fairly and ask for referrals

Seniors talk to everyone in their network.

Balance installs with repairs and you'll stay in business when the economy tightens and nobody can afford a $30,000 roof.

The difference between businesses that win this and businesses that don't comes down to systems, and the free ebook "25 Practical Tips for Implementing Great Systems in Your Business" at https://go.stlouiswest.actioncoachlp.com/ebook-25-management-funnel-v2 walks through how to build them.

06/02/2026

A lot of founders think they're delegating. What they're actually doing is dumping.

The difference comes down to decision rules. When you hand something off without the logic, the context, or the criteria for a good outcome, every decision boomerangs back to your desk. You end up being the bottleneck you were trying to eliminate.

Good delegation starts with three roles: creator, reviewer, and approver. Someone builds it. Someone reviews it. Someone gives the final green light.

Here's what that looked like for one of my clients. He used to write proposals until nine or ten at night. Now someone offshore pulls the hard data from his system, creates the proposal, and reviews it.

He opens it, confirms the pricing and the details are right, and hits send. He went from an hour of work to 90 seconds of approval.

It took 30 days of corrections to get there. "Next time, handle this differently." "Next time, check for that." That's the review process doing its job, and within a month the team was double-checking the work for him.

The final pricing still goes through him. That's judgment. Everything before it is process.

05/31/2026

Most owners don't make meaningful changes until the discomfort of staying the same finally outweighs the effort of changing.

By then, the decision is reactive, not strategic.

With stagflation talk building into 2026 and pressure mounting on margins, the founders who act early will be the ones still standing strong when others are scrambling.

Review your customer base. Run your margin check.

Price for profitability, not just revenue.

If you want a structured way to move before the pain hits, the free ebook "25 Practical Tips for Implementing Great Systems in Your Business" at https://go.stlouiswest.actioncoachlp.com/ebook-25-management-funnel-v2 walks you through it.

05/29/2026

Around 45% of owners plan to implement AI before the end of the year, and the one thing I'd tell you to do is stop.

Think about your strategy: the now, the next, the future.

The biggest website and domain companies took a hatchet to their support teams, replaced everyone with AI agents, and now customers can't reach a human.

That makes real people matter more than anything else.

With one client, we built an AI intake that captures name, context, and need when the team is on other calls, so when a human calls back, they already know the customer and can move straight to scheduling.

AI should make your people more proactive, not invisible.

The work of implementing it well comes down to systems, and the free ebook "25 Practical Tips for Implementing Great Systems in Your Business" at https://go.stlouiswest.actioncoachlp.com/ebook-25-management-funnel-v2 walks you through how to do that.

05/27/2026

Seniors rarely complain about price.

They complain about broken promises.

05/25/2026

This Memorial Day, we pause to remember and honor the brave men and women who made the ultimate sacrifice for our country.

As we gather with family, friends, and our community this weekend, weโ€™re grateful for the freedoms that allow us to connect, grow, and build together.

Wishing everyone a safe and meaningful Memorial Day weekend.๐Ÿ‡บ๐Ÿ‡ธ

05/25/2026

A lot of founders and owners come back to me asking how to delegate tasks. And there's a difference between delegating and dumping.

Dumping is handing off the work without the decision rules. That's why every problem keeps boomeranging back to your desk and you're still working until 9 or 10 at night.

Real delegation runs through three roles:

1๏ธโƒฃ Creator. They execute the repetitive task. Drafting proposals, pulling the data, putting the work together.

2๏ธโƒฃ Reviewer. They check it for accuracy and quality. They make sure it lines up with the standards you've set before it ever gets to you.

3๏ธโƒฃ Approver (you). Final check, hit send. That's it.

I have a client who used to spend an hour writing every proposal. Now someone offshore creates it. Another team member reviews it. He opens it, confirms everything is right, and sends it.

Before: 1 hour. After: 90 seconds.

It took 30 days of corrections to get there. Every "next time, handle this differently" became a decision rule the team could run with going forward. That's the review process doing its job, and pretty soon they're double-checking everything for you.

The final pricing on big decisions still goes through you. That's judgment, and judgment belongs with the human who owns the outcome. Everything before it is process, and process can be taught.

The free ebook "25 Practical Tips for Implementing Great Systems in Your Business" at https://go.stlouiswest.actioncoachlp.com/ebook-25-management-funnel-v2 walks through how to build the structure around it.

05/23/2026

I get the question a lot about tariffs and how tariffs affect the pricing.

Before you do anything else this week, grab your most recent invoices and check if tariff line items are still being charged, because many have been lifted since then.

Make sure tariffs and gas surcharges show up as separate line items, not blended into vendor increases, so you can remove them when the costs come off.

Then look at your own pricing. When was the last time you raised it?

Most owners find they haven't adjusted in far too long, and a few targeted price moves could protect your margins faster than any cost-cutting.

If you want a structured system for finding where your cash is hiding, the free ebook "25 Practical Tips for Implementing Great Systems in Your Business" at https://go.stlouiswest.actioncoachlp.com/ebook-25-management-funnel-v2 walks you through it.

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1001 Boardwalk Springs Place Suite 111
O'Fallon, MO
63368