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That is an incredible pace.

Over 135 miles and 14,000 feet of gain on his way to the Badwater 135 course record, Max Jolliffe averaged 9:18-minute mile pace, staying remarkably consistent over 20 hours of running despite the air temperatures around him soaring to 117 degrees Fahrenheit.

After two months spent working with coach and ultrarunning wunderkid Jack Kuenzle, Jolliffe's discipline and consistency, both in his training and his racing, paid off. Read the full story of his record-breaking performance at the "world's toughest footrace" at the link in the comments.

📸: Greg Taylor

TODAY is the day! 👕

If you want the official Summer Send-Off race shirt, TODAY, August 10, is the LAST DAY to register and guarantee yours!

And if you’ve been waiting to sign up, here’s another reason not to wait too long... registration prices increase on August 13!

Buttttt we have one more surprise. 👀

Our friends at Saucony are giving away SIX PAIRS OF SHOES as part of the Summer Send-Off 8K! Want to know how you can win a pair? Stay tuned. We’ll be sharing all the details very soon.

The Summer Send-Off 8K is happening Thursday, August 20 at 6 PM at Wings Flights of Hope, featuring a USATF-certified 8K, live music from Coming In Hot, bottomless post-race beer or wine, and one last big summer night with the WNY running community.

Summer isn’t over yet. Register today, secure your shirt, and we’ll see you at the starting line: https://runsignup.com/Race/NY/OrchardPark/SummerSendOff8k

Don’t miss this one!

It’s a gorgeous day to go Hog Wild!

The Hog Wild 5K kicks off today at 10:30 AM at West End Inn in Hamburg, and we have some awesome awards ready for our runners.

You can still sign up in person this morning, so grab your friends, lace up, and come join us for a fun 5K, post-race beer, pork sandwich with chips, and live music starting at 12 PM.

See you soon at West End Inn!

2 under 2. Wow!

Go luck to the those running today’s Boston Marathon.
Go luck luck to the crew managing today’s event!!!