IAAPA

Who makes fun feel genuine? . 🍓

At Karls, Maximilian Mairinger helps create places where families can spend time together, have fun, and leave happier than they arrived.

“We're not in the attraction business. We're in the conditions-for-happiness business.”

For Max, the magic is not only the big ride or grand entrance. It's the thousands of small, thoughtful choices that make an experience feel genuine. It's making the greatest attraction at the park belonging.

Through IAAPA, Max has found a global community whose creativity, ambition, and world-class thinking push him to keep challenging what's possible.

“The collective ambition and creativity in this community raises the bar for all of us, and that's exactly where I want to be.”

IAAPA Members, what do you do? Share your story ➡️ https://bit.ly/4vLH3nJ

🌌 The Immersive Issue is here!

On The Cover: Funworld takes you inside eight immersive experiences exploring the diverse approaches shaping the market.

Inside the Issue⬇️
🎡 IAAPA Expo Europe 2026 Preview
🏖️ Beach Park: Operational insights from one of Latin America’s favorite attractions
🌙 How Nighttime events keep guests beyond traditional hours
➕ And more!

Immerse yourself in the latest issue: https://bit.ly/3SB23i9

Registration is open for IAAPA Expo 2026, where the attractions industry comes together for its biggest week of the year. 🎡🎉 And this year, it's even bigger.

With IAAPA Expo growing into the West Building, the show will span not one building, but two!

More space. More innovation. More connections. More reasons to be there. 🔗 Register Now: https://bit.ly/47iWoku

Celebrating the past. Looking toward the future. 🎉

On June 12 and 13, 1918, park operators gathered in New York City to discuss the shared challenges and opportunities facing the amusement park business, marking the beginning of what would become IAAPA.

More than a century later, IAAPA continues to bring the global attractions community together, supporting the people and organizations creating experiences that inspire, connect, and move our industry forward.

IAAPA Expo Asia 2026 has started in Hong Kong!

We’re grateful to our 2026 Global Sponsors for their continued support of IAAPA Expos and events around the world. Your partnership helps make it possible to bring the global attractions community together.

📍 See you next week in Hong Kong! https://bit.ly/4kI9eOP

Who creates effortless experiences? IAAPA Members Do.
We help them imagine what’s next.

At Resorts World Sentosa, Bee Yann Kuah helps lead the teams behind the moments guests remember most. For Bee Yann, creating “WOW” moments is about anticipating guests’ needs, continuously innovating, and making every experience feel effortless.

Her own career has been shaped by that same spirit of growth. From navigating challenges to stepping outside her comfort zone, Bee Yann has learned how important resilience, confidence, and connection can be.

“I still remember attending my first IAAPA event and realizing how much there was to learn beyond my immediate environment,” Bee Yann shared. “It broadened my perspective, connected me with mentors and peers, and gave me the confidence to think bigger about what’s possible in our industry.”

Behind every memorable experience are IAAPA Members imagining what’s next, and a global community helping them get there.

IAAPA Members, share the story behind what you do. 🔗 https://bit.ly/4vLH3nJ