Pura Vida Surf Shop, Inc.

09/20/2026

09/14/2026

🌊SURF CONTEST HEATS ARE READY! 🏄‍♂️🏄‍♀️

The wait is over—it’s time to see when you’re hitting the water! 🤙

🔥 Heat assignments are now available. Competitors, be sure to check your heat and arrive with plenty of time to get checked in, geared up, and ready to surf.

👉 Check out the heat schedule and find your name.
https://liveheats.com/events/558803/spectate

Please help us spread the word by sharing this post and tagging your fellow competitors!

Good luck to everyone competing—we’ll see you at the beach this weekend!

09/06/2026

This is pretty accurate 😎

08/28/2026

Some people talk about the swell.
Some people show up for it.
Agate Beach Surf Classic registration closes soon.
Be the second kind.
🔥🏄🌊🤙

A Newport Parks and Recreation Event

08/07/2026

We’ve got a homeless surfboard looking for its owner. If you were at Otter Rock the past few days and accidentally drove away leaving behind your best friend, then please stop by or call to identify the homeless board. It’s looking a little sad 😢

07/19/2026

Great first day of our 20th Anniversary Celebration weekend! We had the Lucky Gap String Band play out front of the shop. Lots of great deals and raffle prizes to be had. Tomorrow we’ll have the L-E Street Band play from 12:30-3pm. Stop by and have some fun with us!

07/13/2026

Less than a week away from our 20th Anniversary Celebration! Live local music Sat/Sun! Raffles for great items like Bing Surfboards , Hobie Surfboards , Hotline Wetsuits and other cool stuff. We’re bringing back our first logo’d tees and selling them for the 2006 prices. Every $10 spent gets you a raffle ticket to win something. (ex. $40 hoodie gets you 4 tix!)