09/17/2026
We move. We have fun. We lift. We push our HR. But really… what’s it all for? Not just to be able to say look at me in the gym. That’s lame. That’s empty. It’s to do ALL the things OUTSIDE the gym that we need a healthy body to be able to do! Small minds in the industry like to tout things such as “best hour of your day found here!” Heck, at one point I even may have said that then I grew up! Listen, I love the Jim. I love owning a Jim but if the gym is the best hour of your day, then we might be missing something a little bit more important in life.. now don’t get me wrong. I want to be an intro part of your day. I want you to enjoy it here. I want you to feel at home here. I want you to feel improvement here, but I truly don’t want it to be the best hour of your day because my hope is greater for you my hope for you is more grand that we empower your best moments to happen outside the gym in the adventure of life and that we’re there to come alongside you to make sure you are capable enough to do all the things that you would love to do outside of us! I love that you have wins in our gym, but I’d be lying if I said it wasn’t crucial to be having more wins with the adventure of life!