05/15/2026
What if you could see summer the way you saw the mountain?
Contrast Boosting Lens™ 2.0 Ice rewired how you read terrain all winter and in all conditions. Boosted contrast, zero glare, every feature visible before you commit.
Now that lens has a summer address. Powered by Contrast Boosting Lens™ SUN Polarized. The same lens DNA, engineered for every day beyond the snow. Skiing, cycling, trail running, hiking, mountain biking, city streets.
One technology. Every season. Everywhere you go.
Shop via link in bio.
05/08/2026
Next season is not built in winter. It is built now. Most wait for snow. Some find a way to get better.
At SNØ Oslo, you train on indoor snow in race-ready conditions. No weather. No wasted sessions. More reps. Everything in one place. Slope. Hotel. Food. Ski service. Video.
As part of the SHRED. community, you get 20% off. Learn how it works and plan your setup.
👉️ 🔗 LINK IN BIO
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03/26/2026
is BACK ON THE PODIUM.
Second place in the World Cup Finals Giant Slalom in Hafjell. Powerful, precise skiing when it mattered most.
From a difficult stretch, to delivering her strongest skiing on the biggest stage in Milano Cortina, to standing on the podium again today.
Mina, congratulations. This is what fighters do. You proved it again. We are proud of you.
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