Friction Prescription

Friction Prescription No chafin'. No grindin'. Just pure, TOO SMOOTH TO QUIT flow.

Alec Cline ran 100 miles at East Fork and finished first in 17:11. He got a buckle and a plaque. That’s what FRXN Inner ...
09/14/2026

Alec Cline ran 100 miles at East Fork and finished first in 17:11. He got a buckle and a plaque. That’s what FRXN Inner Circle elite looks like. He’ll probably do it again next month.

Empower Ultras · ·
Too smooth to quit.

We ran the numbers on our advertising budget.$24,000+ this year. Zero of it on ads.All of it on Go Pouches. 8,000+ of th...
09/13/2026

We ran the numbers on our advertising budget.

$24,000+ this year. Zero of it on ads.

All of it on Go Pouches. 8,000+ of them, free, across 78 races with 21 race directors. Handed out however they saw fit — packet pickup, aid stations, the guy falling apart at mile 60. Not our call. Their race.

We packed all of it ourselves. 15-hour days. 1,200 pouches in one weekend, by hand. Then we drove out, put a camera on it, and did it again.

You can tell people your product works. Or you can put it in their hands at mile 80 and let the chafe make the argument.

We picked the second one.

Too smooth to quit.

09/12/2026

It’s a scent. We keep hearing it’s a flavor.

Piña Colada. Margarita. Built to kill chafe before mile one.

What it smells like is our doing. What you do with it after that isn’t on the package . . or our business.

Scents, not flavors. We’re not going to stop you.
Go Stick + Endurance Tin → frictionprescription.com
Too Smooth to Quit.

59 races deep and still winning them. That’s why he’s FRXN Inner Circle. The athletes we back don’t run for the medal, t...
09/11/2026

59 races deep and still winning them. That’s why he’s FRXN Inner Circle. The athletes we back don’t run for the medal, they run because stopping was never on the table.

This weekend: Empower Ultras East Fork 100, Bethel OH, three loops around Harsha Lake.

Go get it, Alec. Smooth the whole way.

Day six. Meg Eckert is 12 miles clear of the entire six-day world championship field, men included, With a day left to r...
09/08/2026

Day six. Meg Eckert is 12 miles clear of the entire six-day world championship field, men included, With a day left to run.

She took the lead back, and ran away from everyone.

She’s within striking distance of her own world record and the American record that’s stood since 2015. Too smooth to quit.

📸 USA 24 Hour Running Team

350 miles. 72 hours. Halfway.2nd overall - ahead of every man in the field.Now she just has to keep going. And going.Too...
09/06/2026

350 miles. 72 hours. Halfway.

2nd overall - ahead of every man in the field.

Now she just has to keep going. And going.
Too smooth to quit. meg_eckert

38 miles in the 6-hour. First woman across AND a New female course record.Audrey Carter took Oli Kai apart on her birthd...
09/05/2026

38 miles in the 6-hour. First woman across AND a New female course record.

Audrey Carter took Oli Kai apart on her birthday.

Most people want a day off but Audrey wanted another loop.

Happy birthday, Audrey. 🙌🙌🙌

OLI KAI. A loop that doesn’t care how many times you’ve already run it.3, 6, 9 hours on the same 2.1-mile loop at Reflec...
09/05/2026

OLI KAI. A loop that doesn’t care how many times you’ve already run it.

3, 6, 9 hours on the same 2.1-mile loop at Reflection Riding. You decide when it ends.

Ginny running the whole show. FRXN turned out and turned up with the 100 degree heat index: Audrey grinding it out, David + Whitney holding it down before the start.

We take care of the friction that ends days early. The rest is on you.

If you ran the race, comment SMOOTH below for 30% off Friction Prescription and a chance to win free merch!

Too Smooth to Quit.

Three miles, after 144 hours. She’s spent a year with that number.Today she toes the line on Lake Balaton — the same wat...
09/03/2026

Three miles, after 144 hours. She’s spent a year with that number.

Today she toes the line on Lake Balaton — the same water Joe Fejes ran 606 around in 2015. Same lake. Same distance ahead of her.

She told us it’s the race she loves most: one foot in front of the other, and a puzzle in how to spend every minute. She said she keeps getting inspired by what others show is possible. She’s spent her career quietly doing the same for the people behind her.

Six days start now. We’ll be watching every one of them.

Go get it, Meg. 606

Too smooth to quit.

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