White Industries

White Industries

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We are one of the few remaining bicycle component manufactures proudly manufacturing our products here in the USA.

Photos from White Industries's post 06/04/2026

White Industries is excited to return to Lost and Found Gravel in Portola, California.
Known for its rugged terrain, stunning Sierra Nevada views, and incredible cycling community, Lost and Found has become one of California's premier gravel events. It's a weekend that brings together racers, adventurers, and bike enthusiasts from across the country.

Throughout the event, our team will be on-site showcasing the latest White Industries products, connecting with riders, and supporting participants out on course as they tackle the 100-mile route.

If you're attending this year's event, stop by the booth, check out some incredible bike builds, and say hello to the team.

We'll see you in Portola.

Read more on our latest blog: https://www.whiteind.com/lost-and-found-2026/
Photos: Sierra Buttes Trail Stewardship

Photos from White Industries's post 06/03/2026
06/01/2026

Which color is your favorite?

Photos from White Industries's post 05/29/2026

Not your typical build—and that’s what makes it interesting.
This Marin Stayer features a dual-headset design, giving riders more flexibility in setup, handling, and long-distance comfort. It’s a bike built for exploration and adaptability.
Outfitted with White Industries hubs and headsets (yes, two), this build leans into durability and reliability—key for a bike designed to go the distance.
Sometimes the best ideas aren’t the most obvious ones.

Check out the full build: https://www.whiteind.com/marin-stayer-dual-headset-bike-build-white-industries/

05/27/2026

From raw aluminum to the final detail ✨

Take a behind-the-scenes look at how our new seat collars are made right here at White Industries in Petaluma, California. Every collar starts as a solid piece of material and is precision machined, finished, engraved, assembled, and inspected by the team that rides what we make.

Built with the same attention to detail and durability you’ve come to expect from White Industries.

Made in Petaluma.
Designed to last.

White Industries Seat Collars 05/27/2026

White Industries Seat Collars This one’s been a long-held development secret! The White Industries Seat Collar is precision-machined to provide secure, consistent clamping with clean lines and long-term reliability. The …

05/26/2026

Happy Monday… wait it’s Tuesday. Either way, the coffee is flowing, the machines are whirring and we’re back after a long holiday weekend. #

Photos from White Industries's post 05/26/2026

Our new seat collars follow the same approach we take with every component we make—precision machining, thoughtful design, and long-term durability.

Simple parts still deserve careful attention.

That’s the White Industries way.

https://www.whiteind.com/product/seat-collars/

05/24/2026

For Josh, riding isn’t confined to a discipline, it’s a way of moving through the world.
When he’s not on the bike, you’ll find him behind a camera, trail running, or spending time with his family and their dogs. He’s drawn to movement, creativity, and the outdoors — and all of it feeds back into how he rides.

If he had to describe his riding in one sentence?
“I ride my bike like a skateboard.”

Loose. Expressive. Creative. Always looking for good times.
https://www.whiteind.com/josh-becker/

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Location

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Telephone

Address


1325 Ross Street
Petaluma, CA
94954

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm