White Industries

White Industries We are one of the few remaining bicycle component manufactures proudly manufacturing our products here in the USA.

Tomorrow is the last day to get your order in! Not all finishes are created equal.Our Desert Sage Cerakote combines a pr...
09/17/2026

Tomorrow is the last day to get your order in!

Not all finishes are created equal.

Our Desert Sage Cerakote combines a premium matte finish with exceptional durability, creating a color that's made to be ridden—not just admired.

Inspired by the Eastern Sierra. Precision-machined in California. Built for the ride.

Pre-order the Limited Edition Desert Sage Collection today: https://www.whiteind.com/product-category/limited-edition/

What a weekend in Quincy! Grinduro + Mountains to Meadows brought together exactly the kind of crowd we love—gravel love...
09/15/2026

What a weekend in Quincy!

Grinduro + Mountains to Meadows brought together exactly the kind of crowd we love—gravel lovers, mountain bikers, racers, and friends who just love being outside and riding bikes.

There were plenty of smiles, dirt roads, trails, good conversations, cold drinks, and a whole lot of fun along the way, including glitter, the worlds worst faceprint and the lil' RC car delivery system. If you know you know.

A huge thanks to everyone who stopped by the White Industries crew, said hello, talked bikes, and helped make it such a great weekend. We’re already looking forward to the next one!

Read on about the fabulous weekend: https://www.whiteind.com/grinduro-2026-recap/

A fresh color. A limited production run.The Limited Edition Desert Sage Cerakote Collection is now available for pre-ord...
09/14/2026

A fresh color. A limited production run.

The Limited Edition Desert Sage Cerakote Collection is now available for pre-order. Whether you're building your dream bike or refreshing your current ride, now's your chance to reserve one of our most exclusive colorways.

This is your last week to order components in Limited Edition Color Desert Sage. Orders close on Friday the 18th.

Blue hubs. Big personality. Our White Industries hubs are precision-machined in Petaluma, California, built for performa...
09/11/2026

Blue hubs. Big personality.

Our White Industries hubs are precision-machined in Petaluma, California, built for performance and finished with the kind of detail that makes a bike truly yours.

Sometimes, it’s the little details that make the build.

Shop hubs now: https://www.whiteind.com/product-category/hubs/

From raw material to finished chainrings—all under one roof. Machined, finished, and ready to ride, right here in Petalu...
09/10/2026

From raw material to finished chainrings—all under one roof.

Machined, finished, and ready to ride, right here in Petaluma, California.

Craftsmanship you can see. Quality you can ride.

There's a story behind every color. Desert Sage wasn't created in a boardroom—it was inspired by the places that keep us...
09/08/2026

There's a story behind every color.

Desert Sage wasn't created in a boardroom—it was inspired by the places that keep us coming back for one more ride. Endless dirt roads, sagebrush, granite peaks, and the quiet beauty of the Eastern Sierra all played a part in shaping our first-ever Limited Edition Cerakote Collection.

Curious how the collection came to life? We dive into the inspiration, craftsmanship, and the components available in our latest blog.

Read the full story: https://www.whiteind.com/desert-sage-limited-edition/

09/07/2026

Titanium is rolling your way.

Meet the White Industries T30 Crank—precision-machined in Petaluma, California and built for riders who appreciate lightweight performance, timeless design, and components made to last.

Whether you're building a new bike or upgrading a favorite, the T30 is ready to put in some serious miles.

The T30 is ready when you are.

There’s just something about the sound of a White Industries Freewheel. Precision-machined in Petaluma, California, with...
09/06/2026

There’s just something about the sound of a White Industries Freewheel.

Precision-machined in Petaluma, California, with crisp engagement and the durability to keep turning mile after mile.

Made in Petaluma, California. Built to keep you moving.

Check out the Freewheels: https://www.whiteind.com/product/single-and-double-freewheels/

Good components deserve a good box. At White Industries, we’re always looking for ways to be more thoughtful about how w...
09/04/2026

Good components deserve a good box.

At White Industries, we’re always looking for ways to be more thoughtful about how we make and ship our products. That includes using recyclable packaging to help reduce unnecessary waste.

It’s a small part of the process, but every detail matters—from manufacturing our components to the box they arrive in.

Made with purpose. Packaged with purpose.

All the colors. All the details.Our CLD Lock Rings are available in a range of colors, giving you one more way to person...
09/03/2026

All the colors. All the details.

Our CLD Lock Rings are available in a range of colors, giving you one more way to personalize your build.

Precision-machined in Petaluma, California, because even the smallest component deserves the White Industries treatment.

Which color would you pick?

Address

1325 Ross Street
Petaluma, CA
94954

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+17077695600

Website

Alerts

Be the first to know and let us send you an email when White Industries posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to White Industries:

Shortcuts

Share

Category