OpenSponsorship

The brand strategy behind this is wild. 🤯 If you want to understand how the sports business world actually works, you need to be following us.

Adidas completely flipped the script by ditching polished corporate scripts and letting Anthony Edwards be entirely unfiltered. Now, his shoes are sold out worldwide. 🔥

We break down the absolute biggest athlete deals, marketing plays, and sports business secrets every single week.

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Whoever wins tonight just got more valuable to sponsors. 🏀
Spurs-Thunder is tied 2-2,and brands are already watching.
The smartest ones aren’t waiting for the Finals. They’re moving now. → OpenSponsorship.com

The greatest kickboxer alive is fighting for the heavyweight championship of the world tonight.

Rico Verhoeven. 16-time world kickboxing champion. One of the most recognized athletes in Europe.
American brand deals? Almost none.

Win or lose tonight, his profile after this fight is not the same as it was this morning.

The brands that moved before tonight got in at kickboxing prices.

Tomorrow they pay boxing prices.
→ Follow us. This is exactly what we track.

The brands that SURVIVED Alcaraz pulling out of the French Open all had one thing in common.
A portfolio.

Carlos Alcaraz, defending champion, biggest draw in tennis, unfortunately sidelined with a wrist injury.

The brands that were protected had multiple athletes across the sport. No single point of failure. When one goes down, the others carry.

One athlete is a bet. A portfolio is a strategy.

→ Follow us. Send this to whoever manages your brand partnerships.

Down 10 in the 4th. Jalen said not tonight. 🗽

Last night OpenSponsorship Athlete Jalen Brunson led his Knicks to a 22 point comeback vs the Cleveland Cavaliers

Everyone saw the KO.

But Ateba’s also out here building an empire. Athena is doing brand deals with brands such as Immunotec, where he reached over 85,000 people in two posts, while being 5-0 in the UFC at 24 years old.

Most fighters are just fighters. He’s different.

It happened again last night.

Yesterday: steps in for OG Anunoby → 25 points → Knicks sweep.

Last night: Ajay Mitchell steps in for the injured Jalen Williams → Thunder sweep the Lakers → Western Conference Finals.

Two backups. Two Playoff runs. Two brand deals that just became worth 10x what they cost.

This isn’t luck. This is why you build athlete relationships before the moment, not after.

The window opens fast. It closes faster.

→ Follow us. We’ll show you who’s next.

He was OG Anunoby’s backup. Now he’s the King of New York.

dropped 25 points on 7-for-9 from three to clinch the sweep. And he’s been an OpenSponsorship athlete the whole time.

Any brand that locked in a deal with him before these NBA Playoffs just got Eastern Conference Finals exposure at backup-player prices.

This is why you don’t chase the star.
You find the player who’s about to become one.

→ Follow us. That’s exactly what we do.