Elk River Rods & Outfitters

Call Directions Website Contact the business

Elk River Rods & Outfitters Custom spinning, musky, fly, and ice rods, fishing reels, outdoor clothing - Fishing Guides for panfish, walleye, pike, bass, and muskie. U.S.A.

Craftsman Quality - Every Elk River Custom Rod has been handcrafted by our family owned rod shop, in Phillips, WI. Visually Pleasing - Eye-Catching custom artwork graphics, fish inlays, two-tone cork, feather inlays, sentimental saying or names printed on the rod. Performance - Each rod is designed to have the properties needed to best pursue the species you're after: Extreme Sensitivity, Durability, casting accuracy, casting distance, easy to transport. Superior Customer Service - Our goal is to exceed our customer's expectations. We are not simply looking to sell a fishing rod, but to build relationships with customers for a lifetime. Personal Service - If you ever need assistance prior to, or after purchasing an Elk River Custom Rod, you can call and speak directly to a custom rod builder or the owner. You will not be put on hold or sent to an automated phone system (of course you are welcome to email anytime as well). Money-Back 100% Satisfaction Guarantee - Simply put, if you don't like it, return it within 30 days of when we shipped it and you will have your money refunded. "Five Year No-Hassle Warranty" - No complicated warranty claim process and you know in advance that in the event of an accident you won't have to spend a bundle to replace your rod. Personalized/Custom Gifts - We can fully custom build as someone requests or simply place names, sentimental notations, etc. on the rod to create memorable gifts for years to come.

Brewer colors on custom orders NO CHARGE today and tomorrow!!!Order any Silver XP, Tournament Spinning, or ERX Musky Ro...
10/30/2026

Brewer colors on custom orders NO CHARGE today and tomorrow!!!

Order any Silver XP, Tournament Spinning, or ERX Musky Rod - and specify “Brewers colors” and it will be a no charge custom option!

You can phone in your order, or place it online and note “Brewers colors” in the notes field.

Have an awesome weekend, everyone!

10/28/2026

New Ice Rods in Stock!

New rods now available, great deals on some prototypes and blemishes!Prototype and blemishes - call to order, quantities...
10/23/2026

New rods now available, great deals on some prototypes and blemishes!

Prototype and blemishes - call to order, quantities limited

1. We have a pair of some new 7‘11“ Hybrid rods. These are prototypes, built on a super heavy bass swim bait style blank. Really nice, a little bit more moderate fast. Normally $279, these are only $120 each! Two available

2. 7’2” medium light Tournament walleye rod, small glue blemish were reel seat meets the rear Cork. Normally $259, this one only $100!

3. 6’8” medium Tournament walleye rod, of all things a small bug landed in the finish by the spec decal! Normally $249, this one only $100! You know this rod is going to be lucky!

Be sure to check out a lot of other great deals on our close out page on the website! Easy click and order!
https://www.elkrivercustomrods.com/collections/specials-and-close-outs

New ice rods all in stock in store for the weekend, stop by and check them out!

Elk River Rods & Outfitters pro-staffer Susie Busta, doing probably the most important thing we can while we’re fishing ...
10/21/2026

Elk River Rods & Outfitters pro-staffer Susie Busta, doing probably the most important thing we can while we’re fishing - spending time with family and friends!

Catching fish is definitely fun, but it’s always more fun when we get to share that time with family and friends! Let’s try to remind each other to make time!

Hope you guys all have a great day - Marc

New Fin-X series, full cork - custom burl handle Ice Rods In Stock and ready to ship!  Tape on or band on style handles ...
10/14/2026

New Fin-X series, full cork - custom burl handle Ice Rods In Stock and ready to ship! Tape on or band on style handles allow you to place the reel where you want, and no metal reel seat parts to get cold.

28" & 32" Ultra-lite Power Noodles - X-Fast actions, combined with possibly the most sensitive tips we have had on an ice rod, make these awesome all-around panfish sticks.

36" Ultra-lite Power noodle - same great tip, with extra length for hole hopping. The extra length is extended from the butt, so it has extra backbone as well.

32" Med-Lite Solid Carbon - high sensitivity, finesse walleye, deep water perch, whitefish.

We are back in the shop after a tough day of field test testing!The weather was awesome, and we got to fish some brand n...
10/13/2026

We are back in the shop after a tough day of field test testing!

The weather was awesome, and we got to fish some brand new water. It took a while to find fish, but we ended up finding some beautiful crappies. They were exactly where they were not supposed to be!

Our GT rod series is almost doubling in models offered next season. New models, new colors, and new full cork grips. We got to fish the 5‘9“ light power rod, and it was super sensitive! Definitely fishes above its price tag.

We also have new Jig Shot rods in the lineup. The 6‘6“ medium light model put some nice crappies in the boat yesterday for Diana!

For those who don’t know, Diana is my sister-in-law, and she works with me here pretty much every day. It was great for us to be able to work from the “floating office” for a change.

We have a lot of new rods coming for next season, as well as new ice rods coming up very shortly!

Hope you guys all have a great day! Marc

Due to the nice weather, and not enough time on the water this season…
10/11/2026

Due to the nice weather, and not enough time on the water this season…

Your input, please!  On your medium light spinning rods, do you typically run a smaller 1000 size reel, or a larger 2000...
10/10/2026

Your input, please!

On your medium light spinning rods, do you typically run a smaller 1000 size reel, or a larger 2000/2500 reel?

Also, what line and pound test do you most commonly use on your medium light set ups?

We are working on refining some of our guide systems, and your input is greatly appreciate it!

Cleaning house on musky rods! Here are four specials for you today! #1 - 8’10” heavy, trigger seat and hybrid split grip...
10/09/2026

Cleaning house on musky rods! Here are four specials for you today!

#1 - 8’10” heavy, trigger seat and hybrid split grip. A little bit off the tip and has been re-tipped not the prettiest but functional. $75.

#2 -  9‘0“ heavy, re-tipped to about 8‘5“. Full grip and revolution real seat. $100.

#3 - 8’6” medium heavy prototype like new. Real seat similar to revolution split grip almost new. $125.

#4 - 8’6” medium heavy full grip with trigger seat. Trade-in excellent condition $125

No warranty at these prices. You have to call the store to order, first come first serve. 715–339–4209.

Be sure to check out our close out page for some other great deals!
https://www.elkrivercustomrods.com/collections/specials-and-close-outs

Close Out Page updated with some 7'0" Medium Jig Shot rods.  We have an updated version coming, so a great deal on these...
10/08/2026

Close Out Page updated with some 7'0" Medium Jig Shot rods. We have an updated version coming, so a great deal on these.
Lots of other great deals on the page too!

Address

1384 North Lake Avenue (Hwy 13)
Phillips, WI
54555

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 1pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 9am - 1pm

Telephone

+17153394209

Alerts

Be the first to know and let us send you an email when Elk River Rods & Outfitters posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Elk River Rods & Outfitters:

Shortcuts

Share


Other Outdoor & Sporting Goods Companies in Phillips

Show All