World Martial Arts Academy

World Martial Arts Academy


Korey Mckinney
I.L.T (Independent Lead Tech)
Email: [email protected]

Hello my name is Korey. Because of my deep passion for Martial Arts I've decided to help Martial Arts & Yoga instructors get more students every month through proven marketing strategies. If you know any instructors that are struggling in getting more students please contact me for a consultation.

Heres some valuable easy marketing tips for your business.

1. Start a Refer-a-Friend Program
Word of mouth marketing is the best possible advertising strategy for your dojo. It’s free, it’s backed by a reputable source, and it gets people in your door. How, though, do you get more word of mouth advertising? One of the easiest ways to generate WOM is to start a refer-a-friend program. The logistics are up to each individual business owner, but it all comes down to this: You have students right now who love your studio. Give them the chance to get rewarded for telling their friends to come join. You could tell parents the benefits of karate for hours and they might not even care. However, if their son has a friend who keeps telling him to join his karate studio, and their son, let’s call him Bobby, is constantly saying he wants to get karate lessons, the parents are much more likely to relent and sign him up for class. Starting this program is sure to boost your revenue. You can reward each referral with a free month of class or maybe a small monetary prize. A crisp $20 to Bobby’s friend for getting Bobby to join is worth more than its weight in gold to a young boy.

2. Sponsor a Local Kids Sports Team
Sponsoring a youth sports team might not be the most obvious martial arts advertising strategy, but it will surely get people talking about your business, and will also increase positive PR for your business. Every city, no matter its size, has some type of youth sports league. Even my hometown, Chilton, Wisconsin, a tiny town with 3000 people, had an active sports league while I was growing up. If you’re looking to boost your martial arts marketing efforts, sponsoring a sports team is a no-brainer. 1, you get to have your name on the shirts of all your team’s players. This could be as many as 25 little billboards running around. 2, kids LOVE to wear their jerseys to school to show off their sports affiliation. Now, you’ve got 25 little billboards running around their school’s hallway where hundreds of other potential new karate students are at. Lastly, you can hold the end-of-season party at your martial arts studio. Buy a bunch of pizza, invite the team and parents, and give them a tour of your studio. Might be just enough to get them to sign their kids up after the season ends.

3. Start an After-School Youth Program
Consider the fact that most parents work until 5pm or later. Nearly all grade schools and charter schools have classes that end at 3pm. That leaves two hours of time that parents need to fill between the time their child finishes class and the time they are able to pick them up. By creating an after-school program, you’re basically giving the parents another alternative to after-school daycare. Plus, given the added health benefits and emotional well-being of children who perform exercise, it shouldn’t be a hard sell to parents. Even better, if your insurance provider allows it, charter a small-bus or utility van, and pick up the children directly from school. Your goal is to make the lives of their parents easier, and if they don’t need to arrange a ride from the school to your dojo, you’re helping them and they’ll love you for it! If you need some inspiration for how to run your after school program, check out Appleton’s program. They have the system down to an art form.

4. Create Adult-Only Class Times
Many people think that karate or martial arts is only popular among children. Wrong! Martial arts for adults has been growing for years and isn’t going anywhere. We know, it’s no lie that karate and martial arts is much more popular with youths than it is with adults. This doesn’t mean that you can’t cater to those adults who are still interested. Create some adult-only classes, so that the adults don’t feel foolish learning moves next to 10 year old children. It’s very possible that the 10-year-old child will be far more advanced than the adult, but what adult wants to be considered an equal to a child? Advertise your adult-only classes and you’ll be shocked at how many adults and older teenagers will show interest in your studio.

5. Have a Monthly Bring-a-Friend-to-Class Day
Much in the same way as starting a refer-a-friend program for your martial arts studio, you can also have a monthly bring-a-friend day. Make it a weekend day when you know most students and their friends are already planning on hanging out. Make sure the class is focused on making the “friends” enjoy the experience and consider joining your dojo. The last thing you want is to scare them away by making the class/routine/moves too difficult. At the end of the bring-a-friend class, give the “friends” a discount card for their first few months of membership.

6. Hold a Quarterly Martial Arts Tournament
Not every martial arts studio has the marketing prowess nor size to hold a full-scale tournament. However, if you do have this ability, you should be using it to the maximum. There’s no better way to generate interest and potential new member leads than having a high-volume tournament at your studio. It doesn’t need to be anything more than local area students competing against one another. However, with their friends and family coming to support them, you’re sure to gain some great PR as well as new leads. Put out a sign-up sheet that visitors can put down their contact info if they’re interested in learning more about your facility.

7. Build a User-Friendly Martial Arts WordPress Site
It’s sad to say, but many martial studios have pretty sad excuses for websites. We could link to some of the ones we’ve seen…but we’re nice people. However, YIKES! There’s nothing more unprofessional than a website that is hard to navigate and makes the user search around for valuable information. As you can see from our website, all of our important information is at the top of the page. Anything you could possibly need is up there.
There are numerous website development companies out there that don’t charge more than $1000 for a simple website. Beyond ease of navigation, having a WordPress site gives you the ability to actively blog about your business and generate quality content for SEO purposes. If you need a connection to a few good web design sites, just contact us and we can point you in the right direction.

8. Redefine Your Martial Arts Business Plan
Take a long hard look at your business plan. Are you trying to have high-volume, low-cost classes or are you more interested in offering focused, but more expensive, classes? Once you begin catering to the adult clientele of your city (see #3 above), you’ll be able to charge a more substantial fee. Now, you can either have many adults in one class and give group lessons or really crank up the prices and offer 1-on-1 individual lessons to certain adults who are interested in learning more of your martial art methodology. You want to make sure your brand and image is congruent with your teaching style. If you claim 1-on-1 instruction but only offer large group classes, this dissociation is going to drive your unsatisfied students to another dojo. Don’t let this happen to you!

9. Give Free Karate Demonstrations at Local Schools
Let’s get into the world of guerrilla marketing. When you need to think outside the marketing box, that’s where guerrilla marketing shines. Look at it this way, schools love assemblies and guest speakers. So do teachers. Contact your local school district and let them know that you’re willing and able to come and give a full demonstration about your certain martial arts specialty. You can even make your presentation interactive so that students can join in the fun.
Get your name out there and you could very well line up a semester full of demonstrations. Nearly every grade has to study Asian culture as one point or another throughout the year. Teachers will happily invite you into class at the end of the lesson to give a demonstration about your martial arts style (as long as its roots are in the Orient.). Run with this idea and you could soon have some nice brand awareness amongst the local school-aged children.

10. Start Hosting Birthday Parties & Other Events
Last but not least, if you can handle screaming kids, consider starting to host birthday parties of your current students and other types of parties. What better way to increase your brand awareness than by having “Little Bobby” and his 20 best friends have his birthday party in your martial arts facility. It’s no secret that children’s birthday parties have become a very big business. Why not enjoy some of that revenue yourself? Not only will they see your business, but their parents will also be required to pick them up from your studio. No better way to get your name out there than to invite the parents in before the party ends to show them around your facility and to tell them the benefits of martial arts on students’ mental health and emotional well-being. Since parents are the ones who make the decisions about what their children do, you need to convince them of the benefits.

11. Don’t Focus Solely on Kids & Teenagers. Attract Adult Students Too!
Most martial arts businesses tend to focus their efforts on young kids and teenagers. Most dojo owners tend to forget that their are MANY adult martial arts students looking for a good facility. Like we said in a tip above, make sure you have adult classes. A 40 year old man isn’t going to enjoy taking a class with a 10 year old kind, regardless of how intense the class in.
If you’re looking to attract more adult martial arts students, put up advertising in local businesses and see if you can place flyers in the lobbies of some companies around your area. You might find that there is a large interest in adults-only martial arts in your area.

12. Create a Martial Arts Marketing Plan
This goes without saying, but did you create a marketing plan when you first started your dojo? Most martial arts studio owners just assume that once they open their doors, they’re going to have hundreds of people lining up to join their karate studio. Unfortunately, that’s not true. You need to create a good marketing plan that you can use to figure out the long-term marketing options for your business. You also need to figure out your budget restrictions and figure out what you can and cannot afford when it comes to marketing. Don’t trick yourself into believe that your reputation as a teacher is so great that people will do anything to join your dojo; sorry, but it’s not true.

13. Start SnapChatting to Increase Youth Involvement
This one might be one of the harder martial arts advertising ideas, but if you have a social media manager, they should be able to step up and give it a run. Open a Snapchat account and start sending out funny, inspirational or educational martial arts videos. Since there’s a good chance the the majority of your students are young adults, there’s a high probability that they’re going to be using Snapchat (all the young kids do). So, take advantage of that fact and start marketing your martial arts studio on their level.

14. Hold Free Weekly Classes at the Local City Hall
Another great way martial arts marketing idea to generate some free publicity for your studio is to hold a weekly free class at your local city hall. You’re not going to gain any revenue from this class directly, but you might be able to get people involved enough that they decide to start coming to your studio on the other days to continue their lessons. It’s always worth giving it a shot.

Contemporary and traditional Wushu (Chinese martial arts). World Martial Arts Academy was founded in 1984 by Master Jinheng Li with the goal to promote and practice "Wushu".
Like us on Instagram! worldwushuaz

Operating as usual


Congratulations to Master Li Jinheng on his induction into the ICMAC Martial Arts Hall of Fame. Thank you Master Li for your years of dedication to Wushu, to our students, and to the martial arts community. We are so grateful for you. 🙏


Chen Taiji Seminar by Master Chen Zhonghua: January 19-20 at World Martial Arts Academy. Register early!

Photos from World Martial Arts Academy's post 01/02/2019

Upcoming FREE seminar here at World Martial Arts Academy, featuring USA Sanda Coach Yang Pan!


Merry Christmas from all of us at World Martial Arts Academy!


WMAA will be on Winter Break from 12/23-1/1. Classes resume as normal on 1/2. Happy Holidays!

Photos from World Martial Arts Academy's post 11/22/2018

WMAA Potluck, thanks all who came out. Happy Thanksgiving!

凤凰城基督教会中文学校武术教练黄利荣勇夺第12界泛美洲武术锦标赛金牌 | 凤凰时讯网 11/05/2018

凤凰城基督教会中文学校武术教练黄利荣勇夺第12界泛美洲武术锦标赛金牌 | 凤凰时讯网


凤凰城基督教会中文学校武术教练黄利荣勇夺第12界泛美洲武术锦标赛金牌 | 凤凰时讯网

Photos from World Martial Arts Academy's post 11/05/2018

Congratulations to our own Jason and Dusty for placing first and second respectively at the 12th Pan American Wushu Championships held in Buenos Aires, Argentina! Not only representing the USA, but also representing Arizona Wushu! Jiayou!


For those of you who will be watching the live stream of the 12th Pan American Wushu Championships, here is the event order. Reminder that all are in local Argentina times.

12th Pan American Wushu Championships 10/30/2018

12th Pan American Wushu Championships

Make sure to check out the live stream for the 2018 Pan American Wushu Championships!

12th Pan American Wushu Championships Taolu Arena


Dear parents and students, all classes will be on break from Oct 30 - Nov 3. Classes resume as normal on Nov 5. Enjoy your time off and stay safe!


宝刀未老 #540 #武术 #功夫 #难度 #南拳 #旋风脚


Today is the first ever official World Wushu Day! Will you be training today?


气功八段锦 -Qigong Ba Duan Jin


Long Fist Training


功夫小妹妹口齒伶俐 搞到主持口啞啞 真係好可愛


Practice makes perfect

Here is true gongfu used in real life tasks

Photos from World Martial Arts Academy's post 06/01/2018

Li Jinheng ropedart circa 1983


因为小时候武术基本功练得好, 八十三岁老奶奶现在一样厉害!
Because of good wushu basics, this 83 year old granny is still pretty good!


Gao Sen from Liaoning Wushu Team performs Chang Quan at USA Junior Team Trials

Beijing Wu Shu Team Champions - 1988 04/06/2018

Beijing Wu Shu Team Champions - 1988

Beijing Wu Shu Team Champions - 1988 Mainland Wu Shu champions Li Yifei, Yu Shou Wen and Lee Jian Hung were invited to participate at a Wu Shu tournament in Florida in 1988. Li Yifei (here named...


Wushu nandu practice!


Single-hand Spin with Chain Whip

Follow us on Instagram! @worldmartialartsacadmy

Have you mastered this single-hand spin with a chain whip? Tag us in your video!

Bringing Chinese Martial Arts to the World Wu Bin - Direct Talk - Video On Demand - NHK WORLD - English 04/02/2018

Bringing Chinese Martial Arts to the World Wu Bin - Direct Talk - Video On Demand - NHK WORLD - English

Wu Bin, original coach of the Beijing Wushu Team and teacher of Master Jinheng Li, talks about Wushu in the world.

Bringing Chinese Martial Arts to the World Wu Bin - Direct Talk - Video On Demand - NHK WORLD - English Leading figure in modern wushu, and instructor of Jet Li, Wu Bin is a global promoter of Chinese martial arts. Now in his 80s, he remains actively involved. He spoke with us on his lifelong passion.

It's now easier to contact World Martial Arts Academy. 03/30/2018

It's now easier to contact World Martial Arts Academy.

It's now easier to contact World Martial Arts Academy.

IWUF Promotional Video 2017 03/09/2018

IWUF Promotional Video 2017

Wushu is...

IWUF Promotional Video 2017


Jet Li - Do Your Best


Everyone messes up sometimes, even the pros. From our last China training trip.

The Henan Junior Wushu Team in practice and and interview with their coach, Li Lin Lin 02/04/2018

The Henan Junior Wushu Team in practice and and interview with their coach, Li Lin Lin

The Henan Junior Wushu Team in practice and and interview with their coach, Li Lin Lin Wushu Champion, Li Lin Lin talks about coaching the Henan Junior Team. More videos on


Show us your best Xuanzi Zhuanti, tag us in your video!

WMAA Masters Seminars 01/29/2018

Old-school wushu meets contemporary wushu. Get the best of both worlds @worldmartialartsacademy !


First time butterfly twist!
#武术 #旋子转体

美国凤凰城侧记20180125 01/26/2018


Chen Zhonghua's visit to WMAA

美国凤凰城侧记20180125 这一家人中孩子,左二,从中国刚回来,说,不习惯美国,准备回中国!小伙子六岁开始在中国长大。标准的武术迷。在少林寺上学、习武。


WMAA is proudly hosting Chen Taiji master Chen Zhonghua this weekend.
#太极拳 #陈太极 #陈忠华 #实用拳法 @ Phoenix, Arizona

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Long Fist Training
Single-hand Spin with Chain Whip
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2028 N 16th St
Phoenix, AZ

Opening Hours

Monday 3pm - 6:30pm
Tuesday 3pm - 6:30pm
Wednesday 3pm - 6:30pm
Friday 3pm - 7:30pm
Saturday 10am - 12pm

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