Arizona Sports & Events Alliance

Arizona Sports & Events Alliance The Alliance serves as AZ’s front door for major sports and entertainment events, building upon the state’s legacy as a premier event destination. 🏈🌵🏀

09/28/2026

PBR is ELECTRIC ⚡️, and there’s nothing quite like experiencing it live.

We caught up with Mo Brings Plenty, Director of Team Culture for the Arizona Ridge Riders, as he shared what makes PBR different from other sports and what it’s like to watch these incredible athletes compete.

In just 10 days, the action takes over for Arizona Ridge Rider Days. Come experience the energy of PBR live! 🤠🐂

A well-deserved moment for the wisest woman we know! 🫶On Friday, our President & CEO Jay Parry was honored as the inaugu...
09/27/2026

A well-deserved moment for the wisest woman we know! 🫶

On Friday, our President & CEO Jay Parry was honored as the inaugural recipient of the Violet Bidwill Legacy Award at WISE Arizona’s Women of Inspiration event in Phoenix.

From the Phoenix Mercury and WNBA to Arizona Super Bowl and Final Fours, Jay has helped put our state on the sports world’s biggest stages while opening doors for the next generation of women leaders.

Congratulations, Jay! We’re proud to celebrate you alongside so many inspiring women in Arizona sports and events. 👏👏

💪 Shout out to ABC15 reporter Kamilah Williams (Kamilah Williams), who sat down with our EVP & COO Kyle Hedstrom to talk...
09/25/2026

💪 Shout out to ABC15 reporter Kamilah Williams (Kamilah Williams), who sat down with our EVP & COO Kyle Hedstrom to talk about our partnerships with TKO Group Holdings and Glendale AZ, which will host all seven of our events with UFC, WWE, PBR and Zuffa Boxing.

Catch their conversation this Sunday night on ABC15 Arizona ☀️.

09/24/2026

Why should you experience PBR live? 🤠🐂

Arizona Ridge Riders General Manager Casey Lane breaks down what makes a PBR event unlike anything else: from action-packed riding, to an electric atmosphere, and something the whole family can enjoy.

We caught up with Casey at the Ridge Riders Training Camp, but come October, the action gets a whole lot bigger. 👀 Arizona Ridge Rider Days takes over Desert Diamond Arena this October.

Get ready to pack the arena and experience PBR Team Series action live!

🎟️ https://www.desertdiamondarena.com/events-tickets/

09/23/2026

Things got a little sweeter when came to Glendale. 🍫👊

Earlier this month, several UFC fighters stopped by Cerreta’s Candy Co. to try some treats from one of Glendale’s longtime local favorites!

🎥 Gavin Giles

09/22/2026

In celebration of earlier this month, several UFC fighters with Arizona ties enjoyed some of the local flavor at Cultura Mexicana in Downtown Glendale. Just a taste of what makes the city so special. 🇲🇽🌮

📽️ Gavin Giles

Wishing luck to our hometown Arizona Cardinals, who play their home opener today at State Farm Stadium, which will host ...
09/20/2026

Wishing luck to our hometown Arizona Cardinals, who play their home opener today at State Farm Stadium, which will host the 2027 WWE this February! 💪🌵🏟️

TAKE US BACK! One week ago today, Desert Diamond Arena hosted an unforgettable night of MMA action, as broke box offic...
09/19/2026

TAKE US BACK! One week ago today, Desert Diamond Arena hosted an unforgettable night of MMA action, as broke box office records in Glendale, AZ.

The event was just the first of seven in our new partnership with TKO Group Holdings, including UFC, WWE, PBR and Zuffa Boxing.

(📸 Curtis Havens)

Top Gun (📸 Curtis Havens)
09/13/2026

Top Gun



(📸 Curtis Havens)

Game recognizes game. 🏆 UFC Women’s Strawweight Champion Mackenzie Dern 🇺🇸🇧🇷 was in the house Saturday, cheering on Alex...
09/13/2026

Game recognizes game. 🏆 UFC Women’s Strawweight Champion Mackenzie Dern 🇺🇸🇧🇷 was in the house Saturday, cheering on Alexa Grasso, as she battled her way to a hard-fought victory at 🌵🇲🇽

(📸 Curtis Havens)

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