Built by Em

08/11/2026

It’s been a busy month of transitioning day jobs so I’ve been a bit quiet here —

My list of clientele has grown rapidly over the last month, but I do still have some slots open!

I offer:

⭐️ Monthly packages from 1x per week, 2x per week, 3x per week, to 4x per week ⤵️

-Benefit: lower cost per session

⭐️Individual sessions⤵️

-Benefit: getting to know me and my training style prior to committing to a monthly package

⭐️Online coaching⤵️

-Benefit: if you’re unable to commit or prefer to not do in-person sessions, I template a plan for you and consistently adjust accordingly with unrestricted communication

⭐️8- Week Programs⤵️

-Benefit: ability to single out a particular muscle group you feel you need the most help with; reduced cost compared to online or in person coaching; lesser commitment and more independence

✨For all coaching methods (online coaching, program purchases, 1 on 1 training), all clients will have access to their own personalized portal through the app/website I operate through. This application gives you the ability to log workouts, nutrition, steps, water, weight progressions, level of difficulty, etc. independently- or for me to log for you in the case of 1 on 1 training.

Visit builtbyem.carrd.co for more information on pricing, or click “Apply Now” to fill out an application/screening form if you’re ready to get started. 💪🏻

07/29/2026

We have a winner for my giveaway of TWO free personal training sessions! 🥳

Melissa Bubar Esther is the winner! Message me at your convenience to schedule 🩷

07/07/2026

“I’ll never get fit because I don’t want to live life restricting myself.”

In these two photos, I weigh 25 pounds heavier on the right, but I have much more body fat in the first photo on the left. I did not restrict; I actually increased my calories. I just changed the quality of what I was eating, and focused heavily on protein.

Carbs? Not the enemy. If you’re training hard enough, your carb intake should actually be increased. Higher glycogen stores allow you to lift heavier and recover better - all things that contribute to body re-composition.

This is something I hear often, and it’s so far from the truth.

Without intense weightlifting/exercise, you would almost certainly require a solid degree of diet restriction, and that is bound to come to an abrupt ending after a certain period of time. It isn’t sustainable, and it isn’t a healthy practice.

One of my favorite things about weightlifting is the concept of body re-composition, which is the ability to burn fat while building muscle simultaneously. When you strength train, eat a high protein diet and recover well, your body uses stored fat to help meet its energy needs all while using protein from your diet to repair and build muscle.

However, with this method, it requires one to pay a little less attention to the scale when tracking their progress, as your weight tends to stay the same (or even get heavier). This is why I prefer using measurements to track progress with my clients.

07/06/2026

Still time to enter! I will be announcing the winner Monday, July 20th! 🩷💪🏻

The last one went really well, so it's time for another giveaway!

Like this post, comment your goals, and share for a chance to win two free sessions! The first session will be an introduction to the movements and my coaching style, and the second session will be a structured workout given what I've gathered from the previous session. 😊

07/01/2026

Houlton people!

If I can get at least 2+ people interested in Saturday morning coaching, I’d be interested in making the drive to do so from Presque Isle.

Check out my page/website for more info on my personal training 🩷

06/29/2026

The last one went really well, so it's time for another giveaway!

Like this post, comment your goals, and share for a chance to win two free sessions! The first session will be an introduction to the movements and my coaching style, and the second session will be a structured workout given what I've gathered from the previous session. 😊

06/23/2026

Transformation Tuesday!

One reason I love growing my back is because wider lats = the illusion of a smaller waist. 🙌

Let’s get started today! 💪🏻

06/09/2026

Transformation Tuesday!

Personally, I take a traditional bodybuilding approach to my gym sessions and utilize bulking (eating in a caloric surplus). Although it’s not everyone’s goal, it’s a testament to how capable weightlifting is to making changes.

The actual size and mass you pack on is at least 90% dependent on your caloric intake. That’s why I typically choose similar routines to what I do, for my clients looking to gain some strength and muscle. Food is what makes the true difference between subtle muscle tone, and a bulked appearance. To achieve the current after photo, I was in a caloric surplus (a heavy one at that) for a long period of time.

Had I stayed at maintenance calories like I recommend for those looking to make more slight changes in muscle tone, I would have a much more low-key, balanced physique. Bulking just tends to be my thing. 🤪

Moral of the story, you CAN shape-shift! 😂 (with the right routine and advice) 💪🏻

Disclaimer: my tattoo didn’t disappear. The images are just flipped to opposite mirror view. (I get this question a lot in my before and afters).