Black Hills Running Company

WELCOME TO THE BLACK HILLS, Deadwood Mickelson Trail Marathon MARATHONERS! 🌲🏃‍♂️

If you forgot something (or suddenly convinced yourself you need a new pair of socks, nutrition, sunglasses, hat, shoes, anti-chafe, hydration gear, recovery tools, or literally anything running-related), we've got you covered.

📍 Black Hills Running Company
1130 W. Omaha Street • Rapid City

We're stocked up and ready to help with all your last-minute race needs before you head to the start line!

We'll also be hanging out at the race expo in Deadwood on Saturday, so stop by, say hello, and let us know where you're visiting from!

Most importantly:
✅ Trust your training
✅ Start slower than you think you should
✅ Fuel early
✅ Hydrate often
✅ Enjoy the miles

The Mickelson Trail is one of the most beautiful race courses you'll find anywhere, and we're thrilled you chose to spend your weekend running through our backyard.

Safe travels, good luck, and we'll see you at the expo, in the store, and out on the trail! 💙

Black Hills Running Company has been voted Best of the Black Hills in 2023, 2024, and 2025, and we'd love your help chasing another one in 2026.

Here's the deal:

✅ Click the nomination link
✅ Scroll down to "Shoe Store"
✅ Nominate Black Hills Running Company
✅ Repeat daily until your friends start asking questions, and then encourage them to vote as well

Nominations for Best of the Black Hills are currently open through June 15.

If we've helped you find the right shoes, survive marathon training, avoid blisters, discover your favorite trail, talk you out of buying the wrong shoe, or simply given you a place to hang out with other runners, walkers, or hikers—we'd be honored to earn your nomination.

Vote here:
https://rapidcityjournal2.secondstreetapp.com/Rapid-City-Best-of-the-Black-Hills---2026-Nominations/?utm_campaign=43776770-Best%20of%20Rapid%20City&utm_medium=email&_hsenc=p2ANqtz-_glzUzCcV71ClW_SNh3RpsdK9hbaiyquO3Uw1SfyS7QwgP802a6PR5U6DVOF5CR9DiHnkS8JhCtV2gyUYmq9nxNcsvLQ&_hsmi=419800664&utm_content=419800664&utm_source=hs_email

From all of us at RunCo: thank you for supporting local, supporting running, and supporting a small business that is entirely too passionate about footwear. ❤️

🏃‍♂️💀 RUNCO RUNDOWN: DEADWOOD OR BUST EDITION 💀🏃‍♀️

This week is all about one thing: Deadwood Mickelson Trail Marathon Weekend.

Some of you are tapering. Some of you are pretending to taper. Some of you just added a "few extra miles" because apparently self-control isn't part of your training plan.

Here's what's happening:

🌲 Tuesday Night Trails (TNT) – 5:30 PM
Mother Nature is threatening to be dramatic, so if the storms roll in, be prepared for some road miles instead. Either way, we're running.

🏃 Saturday Shakeout Run – 7:00 AM
Just 2–3 easy miles to shake out the legs, calm the nerves, and remind yourself that yes, you voluntarily signed up for this.

🎪 Deadwood Marathon Expo
We'll be hanging out at the expo in Deadwood all day Saturday. Stop by, say hi, grab some gear, and tell us how your training went (or lie to us—we'll never know).

👀 On Deck
🌳 Greenway 5K — June 12 https://raceroster.com/events/2026/129692/greenway-5k
🚔 Run With The Blue — June 20
https://raceroster.com/events/2026/129826/run-with-the-blue
🎆America’s 250th Birthday 5K – July 5th
https://raceroster.com/events/2026/129747/americas-250-freedom-run-5k

Good luck to everyone racing this weekend. Trust your training, don't go out too fast, and remember: every marathon starts with confidence and ends with negotiating with muscles you didn't know you had.

As always, make good choices, hydrate and crush some goals this week, fam.

🔥🌞 RUNCO RUNDOWN: GETTIN' HAWT SUMMER EDITION 🌞🔥

THIS WEEK:

Tuesday — TNT @ 5:30 PM
Get some heat training in and a lil dirt therapy with your favorite trail degenerates.
Sweat level: concerning.

Saturday — AM Group Run @ 7 AM
4–8 miles • Road or Trail • All paces welcome
Get your miles in before the Black Hills finishes their mornin' cuppa.

ALSO ON DECK 👀

🌳 The Greenway 5K is coming up June 12th!
Run fast, jog slow, aggressively walk with iced coffee… we support all choices.
https://raceroster.com/events/2026/129692/greenway-5k

🚓 Run With The Blue hits June 20th!
An endurance event built for people who think “that sounds hard” is a compliment.
https://raceroster.com/events/2026/129826/run-with-the-blue

Hydrate. Wear sunscreen. Don’t rawdog a long run in this heat. 🫡

Visit us this weekend for our Memorial Day Sale from May 23 to 25 and enjoy 20% off on apparel and hats.

☀️🎒 SCHOOL’S almost OUT. LET THE CHAOS BEGIN. 🎒☀️

Here’s this week’s RunCo Rundown:

Tuesday — TNT @ 5:30 PM
Get out on the trails and start your summer the right way: sweaty and slightly dehydrated. (Bring road shoes, just in case, 🤷‍♂️)

Saturday — AM Group Run @ 7 AM
5–9 miles • Road or Trail • All paces welcome
Early miles before the city even leaves their house.

No homework. No excuses. Just running.

Hydrate aggressively and come hang with us this week. 🖤🏃☀️

☀️🔥 RunCo Rundown: Welcome to “Why Is It 80 Degrees Already?” Season 🔥☀️

Looks like summer showed up early, so hydrate like it’s your job this week.

Tuesday — TNT @ 5:30 PM
Trails, sunshine, and just enough climbing to make you question your decisions.

Saturday — AM Group Run @ 7:00 AM
6–9 miles. Road or trail. All paces welcome.
Start early, bring water, and prepare for that “I’m sweating before we even started” feeling.

Also this weekend 🏖️
The Black Hills Runners Club’s Breakers Beach 5K & 13K is happening at Angostura!

Register here: https://raceroster.com/events/2026/116049/breakers-beach-5k13k

Hydrate aggressively. Good choices, always.
See you out there. 🖤🏃

Your Mom’s Favorite Running Store is having a Mother's Day sale.

This afternoon through Sunday, come on in, tell us something awesome about the mom you're shopping for, and save some moola. 15% off all regularly priced items, for your mom or any of the other great moms in your life!

👀

RunCo Rundown: May the Miles Be With You… 🌮
May the 4th calls for a strong showing on the trails, roads or treads.

Tuesday — TNT @ 5:30 PM
Leave your Jedi robe and be ready for lil Cinco de Mayo Taco Tuesday action… or just show up with your lightsaber and run, who cares? We’re not picky.

Saturday — AM Group Run @ 7:00 AM
5–8 miles. Road or trail. All paces welcome.
No hyperspace required — just good people and good miles.

Make good choices. Stay hydrated.🖤🏃