Nova Fitness

⏰ don’t let time keep passing by 💪 check out our schedule!! there is no better time than now!! 💥 join us at one of our awesome CrossFit classes or Open Gym hours! DM us for a free trial class 🏋️🏋️‍♂️🏳️‍🌈

Wishing a fantastic school year to all our amazing members—students, teachers, social workers, counselors, and everyone in between! We hope this year is filled with great moments, PR’s, friendships and success in the gym and out!
Thank you for being a vital part of our community.
Welcome back to the routine!!!

⭐️ ⚠️ in our name change era 🌈 🚨

As we continue to rebuild and grow, we’re also thrilled to announce an update: our gym is rebranding our CrossFit Affiliate name to better reflect our location and values.
After meeting with realtors and exploring our options, it became clear that our gym’s location in “Center City” is a significant part of our identity. We’re excited to stay in an area we know and love, and the “Center City” name, which appears on the Welcome to Rochester sign downtown, resonates deeply with us.
We want our gym to be as welcoming and central to the community as the name suggests. After thoughtful discussions with our Coaches, we’ve decided to update our CrossFit Affiliate name to CrossFit Center City. This new name embodies our commitment to our community and aligns with our mission of inclusivity and accessibility.
While we embrace this new chapter, our dedication to the core values established over 10 years ago by our predecessor, NOVA Fitness, remains steadfast.
The affiliate name change is a way to honor our past and express our gratitude to all of you who have
supported us along the way. 🫶🏼🫶🏼

With sincere appreciation and cheers to the future,
Meganne and Cody ( and )

‼️ Logo Credit: MC Collective, Owner Micaela Contente ()

🥳 Today we cheers to you, , the muscle hamster.
We all wish you the Happiest of Birthdays! 🎈
☀️ Suns out, guns out! 💪
Enjoy your day! We will see in the gym, Coach!

Please note our schedule change in honor of Labor Day on Monday, September 2nd.
Morning classes and open gym remain but there will be no PM classes.

🎈 screaming HAPPY (belated) BIRTHDAY to two of our fantastic, amazing and dedicated coaches, Coach Micaela and Coach Aaron 🥳

and , we are so fortunate to have you and appreciate all you do! Cheers to you! 🤩

We’re back baby! ☀️ ❤️ Join us on Sunday, August 11th at 10a for an our first “back together” community WOD! We can’t wait to see all the familiar faces back under one roof! 🚨 💪

👋🏼 🚨 💛 We are thrilled to announce that we have signed a lease for a temporary space that will allow our CrossFit community to come back together, rebuild, and grow stronger than ever!

Our new location is at 37 Richmond Street, Rochester NY 14604, which is conveniently less than a mile away from our previous spot.

The most important question is: WHEN can we start? We are excited to invite you to our first community WOD on Sunday, August 11th at 10:00 AM, followed by celebrations! 🖤😊 💪

💪 🥺The outpouring of love and support since we announced our temporary closing has been absolutely overwhelming! Throughout the last year of challenges and changes, we’ve always known deep down that our community is something special. Now, it’s clearer than ever that we have the most amazing group of members and staff—your kindness and encouragement mean the world to us.

While we haven’t found our new home just yet, we’re working hard with a fantastic team of realtors, networking with fellow business owners and members, and pounding the pavement ourselves. Please know, we are committed to getting back up and running ASAP, and we’ll keep you in the loop every step of the way. Your patience and ongoing support mean everything to us.

In the meantime, taking care of our physical and mental health remains key. Our amazing coaches—Diane, Fallon, Ronnie, and Cody—are all set up for 1:1 and small group training. Reach out to them directly to chat about availability and rates. Let’s keep moving forward together—physically, mentally, and as a community. We can’t wait to reunite for those epic workouts and fist-bumps very soon! Please follow us on closely here on IG for community events during this pause! ❤️ 🖤 💛

HAPPY BIRTHDAY COACH DIANE!!! 🎉🎂🥳🎈🎊

We know you’ll be awake to start your day in a few hours to coach our 5AM and 6:15AM classes. So we wanted to make sure to wish you a happy birthday bright and early and let you know that we appreciate you in so many ways! ☺️

We are forever grateful for your tireless dedication and countless hours spent helping our members improve and grow through your coaching! 💪

Wishing you the best birthday celebrations! 🙌🖤💛

July Member Celebrations! 🥳🙌🏽🚨

We are excited to highlight new members, member birthday’s and multiple gym anniversaries!!! 🎉

Thank you to those that have spent so many years with NOVA and a special shoutout to our 12 year anniversaries, Doug O’Neil and Kristina Battle. 🙌🏽💛🖤

Our community wouldn’t be as wonderful without you and we are thankful knowing, seeing, and getting fit with ALL of you year over year. 💪

🏳️‍🌈 Happy Pride Month 🏳️‍🌈

Rochester celebrates pride month in July. NOVA Fitness East celebrates daily because health, fitness, and CrossFit is for everyone! 🌈🎊🥳

We’re proud that our gym is a community where everyone is welcome, no matter who you are or who you love! We are proud to stand with the LBGTQIA+ community and support one another. ❤️🧡💛💚💙💜